For the goal, first of all, I’m gonna talk about Shake Smart’s goals in the past.
- 6 years ago, the company wanted people aware of their business and get to know more about the brand.
- They also wanted people to see them as a wellbeing brand that provided good taste, health, convenience, and affordability.
- So, these were really important to them to build their brand awareness and image at the same time.
- Also, as you can see here is the company’s logo in the past 6 years. So, they planned on re-branding with a new logo and colors and creating the brand identity that was in-line with their health product offerings.
- Another goal is that they came up with an idea of an app that allowed consumers pay without having a wallet and receive
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- For the brand identity, as you can see, here is their current logo with a new style and colors that they are having now, which looks different from the past 6 years ago.
- Also, right now, the company has already had their Shake Smart app that provides the menu, nearest locations, and purchase histories. Moreover, this app allows consumers pay with their phone and earn the bonus rewards.
- So, now I’m gonna move on to Shake Smart’s current goals.
- First of all, they want to strengthen their brand positioning in order to make the consumers see the brand unique and different from the other competitors such as Jamba Juice.
- Second, Shake Smart still wants to build their brand awareness and recognition to be one of the consumers’ choices when it comes to healthy foods and drinks.
- Third, they want to improve the customer satisfaction levels, for example, providing consumers new menu, product choices and tastes, services, and promotion.
- The last goal is that Shake Smart wants to expand their business on college campuses from coast to coast.
- For the
Measure L also known as The Richmond Fair Rent, Just Cause for Eviction and Homeowner Protection Ordinance to be implemented in the city of Richmond. The Ordinance proposes to establish rent control, a rent board, and just cause for eviction requirements in the City of Richmond be adopted.
The fruit juice and health drinks market has, over the past couple of years, seen a massive growth both in terms of sales and of the increasing demographic of customers that are choosing to purchase the products, especially at the expense of carbonated drinks. In 2006 the estimated value of the total market was £2.77 billion at retail selling price, having grown from 30.7% in 2002 (Key Note, 2007). Innocent Drinks are the markets biggest player with a market share of around 62% , selling in excess of 600,000 drinks every week (Barnett, 2005) The business is currently valued at £100 million. Not only content with being the largest distributor of smoothies the business has branched out to start the selling of "thickies" a yoghurt based drink which promises to be a hugely innovative idea and also water based fruit drinks aimed at children.
Recommendations As SHC moves forward with transitioning to a new EMR, EPIC, it is essential that our organization consider some key recommendations as we establish the implementation strategy for this project. The use of an EMR will provide our organization with the ability to communicate patient information and care across all organizational boundaries, thus SHC will see improvements in both the processes and outcomes of care which aligns with SHC's mission. Listed below are key recommendations: 1. Engagement with Leadership and Key Stakeholders: When CPOE, CareCast, was implemented at SHC, the organization did it very rapidly and without significant input or involvement from physicians or key stakeholders.
The original mission that Wilson set out for the brand was to "elevate the world from mediocrity to greatness.” This brand mission has been modified to "create components for people to live long, healthy, and fun lives." (Shayon, 2012)
According to Smithson, Walmart can expand its markets to new and emerging markets especially in the third world countries, which can significantly increase its revenues. Secondly, the company can reform is employment practices and improve the quality standard and in doing so, attract more customers and improve its brand image. On the other hand, the company faces threats such as the rising healthy lifestyle trend I that the company in most cases does not provide customers with healthy goods. At the same time, the company can capitalize on this aspect and increase its revenues. Aggressive competition from other discount retailers such as Target creates a great threat to the company (Smithson, 2015).
Company Information Company History In 1921, Colonel William Boyce Thompson founded the Newmont Co. as a holding company to trade private oil and gas, mining, and mineral enterprises. In 1925 the company was renamed Newmont Mining Corporation, when it went public on the New York Stock Exchange. During the first ten years as Newmont Mining, the company focused on investing and trading auspicious mineral stocks, including US copper and gold mines. These investments sustained the company’s success throughout the Depression.
It provides the consumer with fewer calories by creating a dark chocolate based bar along with caramel inside that contains less sugars giving the customer the ultimate great tasting candy bar that they can indulge without the guilt of the calorie overload that a regular snickers bar would contain. As we introduce this product into the market our focus would be to introduce the bar into stores that focus on healthier living like Sprouts, Whole Foods, Vitamin shops, and so forth. Focusing on a marketing segment allows us to develop the product before placing it in the mass market. We would create an awareness by having a representative set up a display area in the front of the store near the checkout area, doing this allows the customers that are standing in line glancing at all the other convenient products placed by the register to give the skinny snickers a glance, at that point in time the window of opportunity opens to the representative to introduce the product and give insight into the new
The company went with a new concept the “Follow your Folly where it relied on whimsical branding that evoked nostalgic and reflective memories” (Ferrell, 2010.pg 67/473).
Lastly, Unilever should focus on restructuring SlimFast and turning it into a profitable part of the company. One of Unilever’s major strengths is its ability to acquire and then integrate new firms. Unilever should focus its marketing and R&D departments towards finding products that will satisfy consumer needs. It needs to focus on healthy, low carbohydrate drinks and diet bars to get it back atop the market. At first, success could be measured in terms of whether or not SlimFast once again becomes profitable. If it achieves profitability, then it can measure success based upon market share. Some possible disadvantages would be compromising SlimFast’s values and principals. SlimFast is a company that used only natural ingredients in its products. If the company does not buy in to the new strategy, then the whole restructuring could be a disaster.
With all the hype surrounding the iPod post its introduction into the electronics market, it should be of no surprise that iPod’s unmatched demand for such distinct music management tool would lead Apple to add iPod’s features to the most sold electronic device to date: the cell phone. Thus, you get a hybrid called the iPhone. This highly anticipated electronic trend setter without fault had numbers of people waiting in line at the Apple store in New York; iPod fans want to be among the first to explore some of the most innovative phone features to date. Among those features you will find a 3.5 inch touch screen (the largest of all smart phones), Wi-Fi connectivity, the most usage time of all smart phones, i.e. talk time, internet use, or video playback, and many more impressive characteristics. The iPhone has, thereby, revolutionized the cell phone industry to become a potential best designed and most admired phone of the decade.
Whole Foods Market is an American based retail-chain grocery store. They strictly sell both natural and organic food, offering a variety of products. “Natural” refers to food that is free of growth hormones or antibiotics, while “certified organic” food must meet the standards of the US Department of Agriculture (USDA). Whole Foods Market is the leading retailer in the natural and organic foods, with 193 stores in 31 states, Canada, and the United Kingdom.
They meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. They say “Our deep roots in local cultures and markets around the world give us our strong relationship with consumers and are the foundation for our future growth. We bring our wealth of knowledge and international expertise to the service of local consumers - a truly multi-national multinational. Our long-term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively, and to a willingness to embrace new ideas and learn continuously. To succeed also requires, we believe, the highest standards of corporate behaviour towards everyone we work with, the communities we touch, and the environment in which we have an impact.
The SWOT analysis is a useful tool for identifying our personal strengths, weaknesses, opportunities, and threats to our plans and goals. According to a “Fuel My Motivation” article (2010), this analysis considers internal influences that can positively or negatively affect our ability to achieve our goals. The internal factors are our strengths and weaknesses. Also considered are opportunities and threats, which are external influences that can have a positive or negative impact on the ability to achieve our goals. I will share how the self-assessment instruments and self-exercises in this course have contributed to assessing and understanding my strengths and weaknesses. I will also discuss techniques I will use to leverage my strengths and understand my weaknesses. In addition, I will consider opportunities that I can take advantage of and the threats that can possibly impede my progress.
test whatever it's a bad effect or not. So when it used on humans, we
...ice meal option and the nutritional value of meal offered (Teutsch, 2003). For these reason, McDonald’s brand image and sales have been faced huge impacted. Therefore, McDonald’s uses new promotional strategy to deliver clear and consistency message- “healthy food” as well as reestablish its image through IMC. IMC strategy has become an effective and successful marketing model that been adopted as a standard and achieved business objectives (Herstein et al., 2008). Furthermore, IMC strategy potentially enhances the effectiveness of the firm's advantage, and also could positively influence brand image (Madhavaram et al., 2005). Consequently, this project is useful for marketers to better understand IMC concepts and making useful and available promotional strategies. Also, it will be benefit on McDonald’s now or in the future, or whether others specialist industry.