One explanation for the explosion of social media is because of how accessible it is, both for advertisers and consumers. Provided the consumer has internet, almost all social media sites are free, this is what brings in people of all ages and financial situations. On the advertisers side, setting up a social media page for their business is free as well. This is the reason that social media is on the rise in the world of marketing. Advertisements in newspapers, and commercials on big television channels are very expensive.
As the reach and popularity of social media augmented, so did social media’s role and its use. There were many reasons, which increased the relevance of social media, which included its reach; its inexpensiveness and user friendly interface. Think of the time when people across the globe were not linked to each other. Landline phones were the only technology reaching across borders. But with evolution of internet and social media’s role; things have completely changed.
Having your business displayed on the web can attract more viewers because of the web is very popular. According to Dennis McCafferty in the “Brave, New Social World” “Many adults use social media to open up their business on many different levels”. (McCafferty 176). In this reading, McCafferty spoke about how social media increased the value of business a... ... middle of paper ... .... As you can see there are two sides to the idea of social media and how it affects the world today. With all the positives and negative affects it really is up to the individual to use the social media sources wisely.
In recent years further development of the internet has made it possible for an individual or a business to mass communicate on its own. Started as a way for individuals to communicate and connect with one another over the internet, social media has evolved into a valuable tool for business. Social media is not only beneficial to modern business, but necessary. The biggest reason social media is so important to businesses is
With Facebook, Twitter and blogs it have changed how people communicates in todays world. Not only it was useful for people to communicate long distance, it also help people to speak up and aware people what is happening around the world. Without any doubts the involvements of social media had a big impacts in our modern history. There are still big question asked whether if its really helping or its just one of a failure but it it sure that the news spread fast. Is social Media helping people from different corner of the world helped by social media to interact with each other?
Secondly, the social media has made it easier for businesses and business people such as bankers, business owners, brands, and even celebrities to communicate faster and to get things accomplished. Through social media interaction networks such as Twitter, Instagram, What... ... middle of paper ... ...s, online texting applications, or social media sites or applications, like Twitter or Instagram. We can now keep in touch with our loved ones by sharing photos, videos, and whatever we want to share online very easily. Works Cited 1) Jo Stratmann (n.d.). Using social media to improve internal communications.
The popularity of social media sites such as Twitter, Facebook, and Instagram are increasing more and more every day. This is helpful for businesses in a variety of ways because now advertising has become more accessible. These sorts of sites are also very appealing to bloggers, article
However, the internet has revolutionized how people communicate. In the past, it was difficult to communicate with people in foreign countries as the costs of making calls was too high or the infrastructure was not in place. With the advent of the internet, people can now communicate with people from all over the world at little or no cost (Torr 16). In addition, the internet has created numerous modes of communication. This means that people are no longer limited to traditional means of communication.
ocial media is a concept people communicate and also share information online via different platforms (Aaker Smith & Adler, 2010). It is the form of communication that is most popular in all parts of the world due to increase in computer and Internet technologies. The examples of social media are, Facebook, twitters, Skype and many more. The countless social platforms make it easier and possible to form a broad connection between people of different age, race and ethnicity (Aaker Smith & Adler, 2010). Due to increased number of users of social media, a big question has been raised to whether social media impacts a positive and negative impact to its users.
The change caused by social media in terms of consumer perceptions and behavior cannot be left to agencies or social media managers alone, but must be reflected much deeper in company value chains. Consumer choices are made increasingly more and more on the basis of social media information. In addition to deciphering the advertising message and reading the websites of companies, consumers use different online formats (forums, chats, blogs, etc.) to share ideas, to form communities and to contact their peers. Consumers have a bigger voice these days and this is the major change in consumers due to social media.