Sexualization Of Women In Advertising

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Women are very special and vital beings to society. They take on so many roles in life and always seem to have a way of making situations better. Through history women have been idolized and placed in advertisements that have exploited them as gender. Advertising has taken an extensive part in the exploitation and inappropriate portrayal of women throughout the years by stereotyping, creating ageism, sexualizing, and causing women to constantly be downgraded. For many years advertisers have and continue to stereotype, create an “image” for women to uphold, and sexualize women daily. Many sources were carefully reviewed to help prove and strengthen this argument, and will help provide textual evidence to the occurring events that destroy any …show more content…

By the media creating this false image young girls believe they need to do everything possible in order to preserve their youthful appearance. In this day and time girls and young women are not interested in letting their bodies age and be naturally beautiful. Advertising is all about the external appearance and has distracted the people from what true beauty really is. People have forgotten that true beauty lies …show more content…

They are able to obtain anything that a man can. Advertisements have caused women to be viewed as irrelevant and not capable of achieving high goals. Advertising also portrays women as very submissive housewives that are not capable of forming opinions and thoughts that matter in society. Why is it that women are not given a voice and able to speak their opinions? This is a view that men have always had for women. They see them as lesser version of themselves. Advertising always shows women in very weak and feminine position: doing house work, taking care of children, cooking, and even waiting on men hand and foot. This does not give women any sense of independence or power what so ever. Advertisers are great at giving women the title and image they have today. Women are affected in all aspects and walks of life because of this, whether they are in politics or working in a clothing store, women are seen as incapable of accomplishing things as well as a man. This idea of how advertising has degraded women to be less than men is a sad fact. Women always have to go above and beyond to get the same opportunities that men receive. For women to gain back the respect they deserve they will have to take a stand for who and what they want to be known

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