Sexual equality (also named as gender equality) is what western countries pay attention to. Gender equality does not mean women and men must become the same but the fairness of treatment for women and men is needed, according to their respective needs. Different from the western, Chinese does not focus on sexual equality. That is the reason why Chinese countries always having a lot of genders inequality problems. In Hong Kong, there are not as much as cases of gender equality but there are numbers of the problem about Gender stereotype. A gender stereotype is referred to the fixed and inflexible characterizations of a particular gender group-male or female. For example, the boy must be active and girl must be silent. This kind of issue mostly …show more content…
Recently, the society especially the social media always promote that the misconception about boys needs to be strong and force enough and for girls need to be super-skinny. In the television or even the advertisement, a boy that is full of muscle and a skinny girl is always shown in it. In the fashion magazine, the models are skinny and beautiful that make the citizens think that being skinny is how a female should look like. For the sake of being skinny, the female started to do something that is absurd like go on a diet, taking medications without a doctor's prescription. In order to build up muscle male just having protein food for their meals. This will cause a malnutrition and lower self-esteem. The reason why advertisement conducts a gender stereotype is that there is no explicit regulation of sexism or gender stereotyping in advertising. Gender stereotype really brings in lots of negative impacts to refrain from this some strategy should be …show more content…
For example, the Hong Kong Government can enact legislation for banning advertisement and magazines only using those super skinny models. Enacting law is achievable it can be proved since France had a law passed in 2015 and it really brings out effectiveness. Besides banning extremely skinny models Government can also strictly to examine the social media not to preaching skinny is the beauty this kind of mindset. Moreover, Government can allocate adequate resources for programs targeting the elimination of gender stereotypes by holding campaigns and educational curriculum development. People in different walks of life need a stringent and corrective education curriculum by teaching with a special educational tool. Besides the government, social media can also give assistance to the society. Refrain from giving gender straitjacket but to give a correct mindset. The United Nations Entity for Gender Equality and the Empowerment of Women (UN Women) have said that gender stereotype is at the root of overt and covert, direct and indirect, and recurrent gender discrimination. If this problem is still not handled that only bring cons to both sexual. The recipe for overcoming gender stereotypes is the public need to change their customary
Each day, the average person is exposed to thousands of advertisements, including broadcasting, visual or printed, promoting unrealistic body shapes and sexually based advertisements for fashion and cosmetics. We, as women, are influenced from a young age to objectify our bodies from the effect of movies, music videos, and a lot of the time song lyrics.
Every branch of advertising is based on this idea, directly or indirectly. For example, magazines only use pictures of skinny people in the front page to catch reader’s attention. As well as the TV does with the commercials of different products, and most of the time are diet products, presented by celebrities that are really skinny, and good-looking, inviting women to use them to look in the same way. In Julie Mehta’s article “Pretty Unreal,” the author Jessica Weiner states, “If you feel good about yourself, how many products will you buy? So [Advertisers] have to make you feel like you need what they’re selling by using unrealistic images” (2). Unfortunately women still doesn’t notice this fact.
The media’s depiction of female bodies has a detrimental influence on women’s perception of themselves and has come under fire in recent years. Girls growing up in our media soaked culture internalize society’s ever-thinning standard of beauty, believing that they can never be slender enough. The negative effect of the media has been linked to the spread of eating disorders (“Never Just Pictures”, Thompson). This has led to a public outcry against impossibly thin, airbrushed models and a demand for more honest advertising.
In conclusion, body image is not to be taken lightly. People should make up their minds that they will not be negatively influenced by the media. In doing this, the public can view the media for what it truly is, a means of conveying information or providing entertainment. Good common sense should tell a woman that the overly attractive person in an advertisement is a model and should be admired for her beauty, all women are not required to look like a model to be attractive. The process of differentiating fact from fiction in adverts can not be described on paper. It can only happen in mind of the individuals. It is true that some messages are sent subliminally, but if consumers would appreciate advertisement for what it actually is, much of these ordeals could be avoided.
Women always have to face the gender equality, in any country. There will be always some problem regarding the topic gender equality.
Approximately 91% of women are unhappy with their bodies and resort to dieting to achieve their ideal body shape. Unfortunately, only 5% of women naturally possess the body type often portrayed by Americans in the media (DoSomething.org). Based off the statistic given by dosomething.org, that means around 7 million women living in Illinois about 6 million are unhappy with their bodies and only 330,000 fit the body image that the media portrays. Protein World and Victoria Secret are just two ads that portray a stereotypical body image for women. After deeply reviewing two ads it is clear that they are promoting sexism after giving a specific image of what a female’s body should look like
Women spend more hours watching T.V and movies, more hours on beauty parlous and boutiques in an attempt to keep themselves abreast with fashion trends. This is why most ladies join slim possible programs or develop eating disorders such as anorexia. The popular culture has a preference for thin women. The society also measures beauty regarding body size (thinness and tallness). There is, therefore, a preference for skinny, tall white models and women in general. As a result, fat women develop a negative self-image which leads them to eat less, over-exercising and doing anything that can make them slim despite the health dangers that are involved. However, this is not the case for men. The popular culture emphasizes on well-built men. This emphasis makes some men develop a negative self-image and the feeling of not being handsome. The men with high self-esteem can overcome this, while those with low self-esteem go for the gym to broaden their chests or develop an excessive eating
Media’s ability to use advertising to sell sex, images of ideal body figures, and gender expectations have been proven to be problematic in today’s society. Body shaming, eating disorders, and extreme makeovers are some of the results advertising is responsible for, nut fail to comment upon. Furthermore, gender differences and role expectations are advertise in mass media outlets such as television, movies, and sport venues where women are often objectified as sex objects, submissive damsels in distress, and subjective to ideal body images which are not reflective of today’s social reality. Advertising has created a su cultural where women are believed to look a certain way in television, magazine, and sports.
To begin, China must end the anti-women campaigns, such as the ‘Leftover Women’ and the ‘Women Return Home’ movement. The government must reverse these campaigns by creating campaigns encouraging women to enter the workforce instead of leave it. Furthermore, laws must be changed and new leaders elected. The government must enforce laws against gender discrimination in the workforce, close illegal ultrasound clinics, and outlaw abortions for gender reasons. The Marriage Law, which limits the property rights of married women must be reversed, and new laws permitting women to own property must be put in place. More women must be elected into office, as “new leadership, first and foremost, has to declare publicly a firm commitment to raising the status of the nation’s women” (Fincher 20). We must realize that China may not be able to solve this issue on its own, but the United States and other progressive countries, can help. Americans can support and donate to Chinese universities that do not enforce gender discrimination in the admissions. The United States can raise funds for scholarships for female students to encourage women to attend university and increase their chances of pursuing a career. Americans can create student exchange programs to expose Chinese students, male and female alike, to
People may think that men should be cool and handsome and should look and be a certain why like having a lot of muscles. McClure Stewart is the managing of editor of Women’s Quarterly Journal and Kate Kennedy is the campus project more important, our inner Women’s Forum, stated, “Again, this one features a corpulent guy’s guy lounging on his sofa in his dirty undershirt, which barely covers his beer gut” (1).Why is it that males are always stereotyped as the ones that cannot take care of themselves. Females are not the only ones that care about body image. So do males because like women they too try to attract the opposite sex. Many males find this offensive because it’s like we are not all slobs and they all would not want to be categorized like that too. At the same time, females worry about body image more because of the many advertisements that make women just look like sex objects. Katherine Toland Frith an associate professor at the School of Communication and Information at Nanyang Technological University in Singapore and Barbara Muller coordinator of the Media Studies Program at San Diego State University stated that Gentry found that female college students who were repeatedly exposed to thin models in ads feel increased guilt, shame, insecurity, and body dissatisfaction (5). Women tend to be more sensitive than a male which is already a good reason that females have it worse than males. Not to
To sum up, it is often said that advertising is shaping women gender identity, and some have been argued that the statement is true, because of the higher amount of sexual references of women that advertisement show and the damages that occur on women’s personality and the public negative opinions of those women. As well, the negative effects that those kinds of advertisements cause to young generations and make them feel like they should simulate such things and are proud of what they are doing because famous actors are posting their pictures that way. Others deem this case as a personal freedom and absolutely unrelated to shaping women gender identity. On the contrast, they believe that, those sorts of advertisements are seriously teaching women how to stay healthy and be attractive, so they might have self-satisfaction after all.
In short, the weight loss advertising has definitely caused several adverse effects that most women are already misled by the advertisements that being thin is equal to beauty. In order to redeem this undesirable situation, Government must take the initiative in educating people about the useful means of losing weight and what is real beauty. Furthermore, they should try to regulate the message that the weight loss advertisements try to convey to the citizens. They should avoid any consciousness of discrimination against fat people appeared in the advertisements. Only if the above measures are being taken, can the atmosphere of losing weight stops eventually and less women will fall victim to the weight loss advertisements.
Although advertisements may be seen as harmless, one ought to recognize that the media has a large impact on a woman’s self esteem. Marketers use flawless models in their advertisements in order to attract women and induce marketing comsumption of their product. As women try to achieve their unrealistic body frame, women turn to extreme dieting, and eating disorders to achieve their goal. Although these goals are unrealistic, women are still lured by media. Therefore, media has a large impact on the health, and self esteem of women.
The pattern is similar for the portrayal of women on television, magazines, and other parts of the media. The way media represents women are for them to be thin-like models and other women on television to be the high standard of “attractiveness” to others. The advertising involved targets young teenage women and feature these models that are portraying desirable items, and the “norm” is for these women to be slender and beautiful (Vonderen & Kinnally, 2012). Research has been done to prove that media’s pressure on being thin causes women to be depressive and negative feelings about themselves . Women’s view are skewed and perceived incorrectly of what the typical female body should be (Haas, Pawlow, Pettibone & Segrist, 2012).
Advertising creates a mythical dream world where there are no problems, everyone is beautiful, and has money to spare. Advertisements depict the way in which people think women and men are “supposed to be” (Cortese 52). Women are shown all these images as role models, which are unattainable. Females are not able to be happy with their bodies because everyday in the media they are told that they are not beautiful. The average American woman is 5 feet tall and weighs 142 pounds. When is the last time you saw a women meeting these qualifications in any advertisement? The truth is most people don't have the genetic potential to be the idealized shape and size in our culture (“Every”). Women are doomed from the beginning.