Is it ethical to market condoms to teenagers? Advertising catches the attention of everyone – both young and old – but seeking to “feast” on the most vulnerable – the young. With the young seeking adventure and wanting to learn and become experienced, they are captured by everything they see and hear, whether the information is ethical or unethical. Over the years, sex has become an important part of the media through advertising and sales in a world where sex is important. According to the American Academy of Pediatrics (AAP), American children will view an estimated 360,000 advertisements that have sexual innuendos on television before graduating from high school.
Most young teen magazines present an advice page in each monthly issue answering letters that girls, in particular, have sent in regarding their personal issues, problems and concerns that tee... ... middle of paper ... ...s men in society. Works Cited: Crooks, Robert L. Our sexuality. Cengage Learning, 2005. (look at reference again) Currie, Dawn.Girl talk: Adolescent magazines and their readers. University of Toronto Press, 1999.
Therefore, sex education should remain a part of middle and high school public education curriculums. Teen pregnancies have seemed to become a trend around the country and are still on the rise. Some teens are educated by their parents about sex educations, but others are influenced by their peers. As a freshman in college the realization of how sexually active my peers are became more surreal. With unplanned pregnancies, std’s, and aids on the rise, unprotected sex has become a huge issue.
The society’s acceptance of the uncommitted sexual encounters between young adults has increased the popularity of the hookup culture in America since the 1920s. Recent study findings suggest that 60% to 80% of North American college students self-reported that they had some kind of hook-up experience during their time at college (American Psychology Association, 2014). However, the extent to their intentions in practicing safe sex by using condoms remains an empirical issue. Condom use is not only crucial to prevent from unexpected pregnancy, but also to help reduce the spread of sexually transmitted diseases (STDs). One of the deadly diseases in human history, Human Immunodeficiency Virus/ Acquired Immunodeficiency Syndrome (HIV/AIDS), can be transmitted through the practice of unprotected oral, vaginal or anal sexual intercourse.
Sex education is a major subject of interest among teenagers mostly during the puberty period. The puberty period is usually characterized by increased sexual desires and maturity of the sexual organs. Sex education is of most importance during this period in order to avoid deadly mistakes. The argument over sex education started in the early 1960’s when the government sponsored a sex education campaign in schools worth $176 million (Lemken 2). This innovation aroused the interest of many prestigious American citizens and the debate on the legalization of sex education became more intense.
Thanks to movies and the internet, children are being introduced to sex at a much younger age than the previous generation. Mostly while doing homework, kids explore the free sexual content (“Pornography Statistics”). However, millions of elementary school kids now carry smartphones, which also have the capability to view porn. Porn is reaching youths before their parents or even educators believe it’s time to have “the talk.” Porn teaches children many myths about real world sex. It teaches boys that they have to dominate women to orgasm and it teaches girls that they have to be like a porn star to be worthy of love.
According to a poll of 10 to 16 year olds done by the advocacy group Children Now, "77 percent say that there is too much premarital sex on T.V., while 62 percent say sex on T.V. and in movies influences kids to have sex when they are too young" (Clark, "Sex, Violence"). The influences of the media is felt everywhere and especially in terms of human sexuality. Everything from TV commercials to the newspaper has some form of sex in it, usually to keep the audience interested. In modern society, the changing times as well as media executives wanting more ratings(and therefore money) have lead to teenagers more willing to try sexual acts at a younger age and the country being more openminded about sexual issues.
In 2003, French Connection launched a new print and promotional advertisement campaign entitled “Scent to Bed”. This new and even more provocative advertising campaign would introduce the company’s main target, young adults, to two new fragrances, FCUK Him and FCUK Her. Using an offensive and eye-opening naming strategy, the company attracted many opponents who claimed the ads were encouraging young adolescents to have sex. These claims were partly legitimized when the company continued to run the same sexually suggestive advertisement in publications such as, Cosmopolitan, Seventeen, and Teen People, whose primary reader base consists of girls in their early and middle teenage years. Even though the company claimed that the target market for their new product were men and women consisting of the ages 18-25 years old, it became apparent that it was influencing much younger individuals.
Sex and Disease Since the beginning of the semester we've been working in groups in order to complete a mid term report, based on our picked topic. I'm part of the group Sex in the New Millennium. We as a group focused our attention on three main categories, sexuality, and sexual preferences, Pregnancies and abortions, and finally sexually transmitted diseases. Sex is the key ingredient that most companies and advertising agencies are using to sell their products. And as a result we the viewers (being what ever age we may be) are the true victims.
The Alan Guttmacher Institute Center did the actual survey for Disease Control and Prevention Surveys, and Child Trends. The survey targeted teenagers from the age of Fifteen to nineteen years old. Newsweek magazine was curious to know what teenagers were thinking about sex, so they conducted the research on teenagers having sex. The researchers seem to have gotten the outcome they were looking for. The big picture was to show that teenagers are aware of sex and what could happen to them if they’re not careful.