Sex In Advertising Annotated Bibliography

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Chang, Chun-Tuan, and Chien-Hun Tseng 2013 Can sex sell bread?. International Journal of Advertising 32(4):559-585. The authors conducted research relating to the ‘sex sells’ mentality by looking at the value of explicit versus implicit advertising when it comes to non-sexual related products. The results showed that people are more likely to respond to implicit messages with non-sexual products, and explicit was more effective for a sexually related product. The study also analyzed the differences in responses between high sensation seekers and low sensation-participants. The study is related to my research through its analysis of sexualized products versus non-sexualized. In my case, I will apply this to brands: Does the brand use implicit advertising because it is non-sexual? Is the brand offering a sexual product and increased its explicit advertising, or did explicit content decrease over time? Fogliasso, Christine E., and Esther Muthoni Thuo 2013 How Changing Social Values are Reflected in Advertising for Consumer Products. Insights to a Changing World Journal 2013(1):28-40. The authors’ main discussion in this article is focused around the idea that the most effective advertising is ‘customer centric’ rather than ‘product centric.’ This mentality puts the power to shape society within the hands of the people, and urges advertisers to stay current with modern values, beliefs, and trends in order to effectively sell a product. This journal relates to my research in the idea that the author stresses that the power to change media lies with the people. How much explicit content for the did the brand use on its establishment date versus today, and was it morally offensive? Based on this article, if I come across a... ... middle of paper ... ... be interesting since this study is thirty years old. Unwin, Stephen 1974 How Culture Affects Advertising Expression and Communication Style. Journal of Advertising 3(2):24-27. The author observes how society influences advertising within the article. He demonstrates this by comparing advertising across American and British cultures. Unwin makes the point that the advertisements that are developed are really a reflection of society today, to include its problems, beliefs, values, trends, and behaviors. He notes that even though we mold the medium, we must also adapt to it. This discussion is applicable to my research because of the idea that society is the driving force in adding sexuality in advertisements. If my research shows a change in brand advertising over time, this could be the result of a change in societal values, according to Unwin’s argument.
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