Service Innovation Essay

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2. 3 Risks of Service Innovation when applying high potential opportunities of innovations, risk priority will be used in the measurement of innovations context.There are two efficient assessments which are feasibility and impact. Feasibility is to define the probability of performing innovation and the impact is to express anticipated innovation force(Geum, et al., 2011). Murray and Schlacter(1990) pointed out product innovations is different with service innovations in significant approaches, owing to less testable and tangible service products, the bigger changing in performance and predicted risks that relate to the process of service innovation. Fang, et al.( 2010)the innovation is referred to the risks of company.The risk of company that shows variety in the prices of stock consists of two parts:idiosyncratic risk and systematic risk. Gaspar and Massa(2006) suggested thatIdiosyncratic risk can be considered as the residual risk related to the company’s benefits after illustrating systematic risk and is also significant to the the holders of debt, customers, employees, suppliers.
The risks of service innovatuon take many chanllenges to the industry of service, such as new chances.with the fast development of service innovation, company need to always notice these risks and make it to be priority. Innovative services can take many chances to win their competitors.
2. 4 Service Productivity
Service productivity can be considered as amount of employees are divided by dollar sales (Rust and Huang,2012). Lovelock and Wirtz(2011) mentioned that the advancement of service productivity can be obtained through shorting the resources needed to stipulate a effective level about inputs. Service productivity have many ements that are in...

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...and collect in Singapore and the range of people will be performed through 150 students of PSB Academy and other different workers. The time to delivery questionnaire to respondents until collecting results can be implemented within one week. If they cannot respond on time, reminders are needed to inform them quickly. This report will be used the questionnaire due to previous study uses it. Choosing the possibility sampling type because of it can generalise the questionnaire’s results and also can reduce the sampling error. In the types of probability，simple random sample will be choose to use in this questionnaire due to it can define effectively population and choose randomly within population. Additionally, about the analysis methods, questionnaire will apply the statistics to analyse the results. The table will be used to analyse the specific data in chapter 4.

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