Seminar One Case Study

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Recommended: Similarities between nonprofit and profit

Nonprofit and for-profit businesses differ in many areas. Perhaps the most important of these is the mission. Nonprofits were created to perform a service for the benefit of society usually through a cause. The purpose or mission nonprofit organization is its reason for existing. The purpose of a profit-making business is just that, to make the biggest profit possible by selling its products or services. Therefore, as confirmed by Ingram (2014), “the most fundamental difference between nonprofit and for-profit organizations is the reason they exist”. Since non-profit and for-profit businesses exist for different reasons, obviously their website design will be based on the company’s mission and objectives for success. The purpose of any company website is to inform interested prospects, customers and visitors more about the company, and the products, services, or causes offered. For-profit organizations generate interest through product and service sales, non-profit organizations generate interest through contributions and volunteerism. In either case, here should only be one main purpose of a company’s website. All the design, information, and functionality, of the website should be focused on its main purpose. For a nonprofit organization, its purpose would be to generate contributions through donations and volunteerism. A for-profit organization’s website purpose is to generate sales and sales leads. Clearly, a website needs to accurately and effectively display to the visitor its purpose, and then support that purpose through the functionality of the site. Additionally, site functionality must be user friendly and easy to navigate or the intended site purpose will be lost. For a nonprofit organization in addition... ... middle of paper ... ...aching their goals and generating an impact for their cause. Works Cited American Cancer Society. (n.d.). American Cancer Society. Retrieved April 8, 2014, from www.cancer.org: http://www.cancer.org/index Chapman, C. (2009, May 14). Non Profit Website Design: Examples and Best Practices. Retrieved April 8, 2014, from Smashing Magazine: http://www.smashingmagazine.com/2009/05/14/non-profit-website-design-examples-and-best-practices/ Ingram, D. (2014). Non Profit Organization Vs. Profit Organization. Retrieved April 8, 2014, from Chron: http://smallbusiness.chron.com/non-profit-organization-vs-profit-organization-4150.html Make a Wish Foundation. (n.d.). Make a Wish America. Retrieved April 8, 2014, from www.wish.org: http://wish.org/ Project C.U.R.E. (n.d.). Project C.U.R.E. Retrieved April 8, 2014, from http://www.projectcure.org/: http://www.projectcure.org/

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