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Selling and offering information on the internet brings with it a list

Satisfactory Essays
Selling and offering information on the internet brings with it a list

of legal and corporate issues.

Legal and corporate issues

The growth of e-commerce has enabled M&S to involve and expand their

business from their stores to the world of internet. Marks and Spencer

is increasingly using the internet for electronic commerce, selling

goods to consumers and also offer a range of information about the

available products and services. However selling and offering

information on the internet brings with it a list of legal and

corporate issues. These issues are designed in order to protect the

customers from fraud of misuse of personal data and also laws to

consider disabled consumers who may be using the internet site,

therefore will require special features. M&S corporate identity,

including the corporate logo design and the company corporate identity

and branding is the most important information that this company can

convey to its customers, therefore specific consideration are designed

in regard of protecting the companies identity.

Legal Issues

Data protection considerations

The Data Protection Act lays puts down a serious of rules that M&S

must obey under their co-operation.

Therefore as a successful trader any personal data that the company

collects from its customers, such as name, address and billing

information such as credit card details must be protected from fraud.

Therefore M&S must deal fairly with the info they receive from

consumers and tell the customer what data the have collected, upon

that they must tell them what you are going to do with that

information, and consult with the customers before taking any actions.

For instance they must ask for permission before sharing the

information with a third party, therefore the most important point to

consider is to Keep the data collected safe and secure.

Website terms and conditions

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The terms and condition are important and must be informed to the

consumer before making a transaction. Different companies have

different terms and condition therefore M&S must make sure they make

it clear for their consumers the terms an condition of making this

transaction. These terms and condition inform the customers of the

Data protection act considerations, which is designed in interest of

the consumers comfort in the transaction, reassuring them that the

details they provide is kept safe. M&S must include these terms and

condition to reassure their customers that using their e-commerce will

be safe and secure. M&S must also include a clear privacy policy

explaining how they will use the information collected on the site. It

is also crucial to contain a clear "conditions of sale" which includes

details of when the contract is actually formed (E.g. the order
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