Dan Mowry thought he knew just how to turn his family entertainment newsletter into a successful online business. Two years ago, he designed an attractive site and loaded it up with features to entice readers and advertisers: electronic crossword puzzles, a history quiz and cartoons. Almost as an afterthought, he designed a T-shirt with his company's logo, a circus ringmaster holding a megaphone.
Today the online and print newsletters have flopped. But the shirts are pulling in up to $3,000 per month, as Mr. Mowry joins the growing ranks of entrepreneurs profiting from an improbable but lucrative Web business model: selling T-shirts.
All over the Web, bloggers, artists and entrepreneurs are unexpectedly finding that T-shirts are more reliable moneymakers than the original ideas that brought them to the Internet.
CollegeHumor.com, a site offering jokes and pictures from college campuses nationwide, sells T-shirts that say "My other shirt has its collar up," "What Would Ashton Do," and dozens of others. Its parent company, Connected Ventures LLC, says it takes in roughly $200,000 in monthly revenue from the shirts, about half of its total income. "A year from now things could be very different, but for now, T-shirts are a great way to monetize the Internet," says Josh Abramson, one of the site's founders.
It turns out the T-shirt is a perfect fit for online commerce. It captures the Web's renegade allure and allows surfers to show off their virtual journeys. Easy to make and deliver, T-shirts often cost $15 or less online.
More than 1,500 Web sites now sell T-shirts, says Rodney Blackwell, a Sacramento, Calif., entrepreneur who runs several Web sites. Mr. Blackwell, who began cataloguing the number of sites offering T-shirts in early 2004 for one of his Web properties, tracked just 500 such sites last year before the market exploded.
"So many people wanted their T-shirt sites listed on my page that I had to turn people away and institute a listing fee of $19.95," says Mr. Blackwell. He says he now adds 60 sites every month to his list, which is displayed on T-shirtcountdown.com, where visitors can vote for the most popular shirt.
Recently, one of Mr. Blackwell's own creations -- a T-shirt declaring "Can't sleep, clowns will eat me..." -- ranked No. 5 on that list. The shirt is available on Mr. Blackwell's ihateclowns.com, an elaborate site whose name accurately describes its philosophy. The nine-year-old site covers its expenses by selling up to 90 T-shirts per month for $15 per shirt, Mr.
Hot Topic was founded in 1989 in Westminster, California as a store specializing in accessories. In 1990, they added rock tees which at the time could only be found in catalogs, small record shops and at concerts (Hot Topic, 2006). By 1994, their assortment of merchandise was 50% apparel and 50% accessories. Hot Topic evolved into a retailer geared towards customers "who are passionate about rock music, pop culture, and music-inspired fashion" (Hot Topic, 2006). Hot Topic operates 748 stores in 50 states and Puerto Rico and was named one of Fortune Magazines best 100 companies to work for in 2006 (Hot Topic, 2006). This organization shows how a specialty retailer that targets young consumers can remain successful despite the rapidly changing nature of pop culture trends.
The Tiblana Twitter page has 4,500 followers (23% growth per year), compared to competitors ' 3,500 followers. Finally, aggregated forums and blogs about Tiblana candles show 16,000 followers/commenters (13% growth per year) as opposed to 7,000 from the closest competitor. Social media has been easy for Tiblana; consumers have expressed very little negative sentiment and socially share brand love for Tiblana and
Initially, the promotional strategy will consist of a social media outreach campaign, partnerships with local businesses, and content marketing. Each strategy will be partially intertwined. We publish content regarding fitness and distribute them via the website and social media platforms: 1. http://www.mrfitlife.com/ 2.
In a second attempt to further expand the company horizons, an e-commerce site was created. This site is interesting because its main focus is not the clothing but the “lifestyle”. Upon entering the Abercrombie and Fitch website, the first thing the consumer sees is a half naked man, sprawled on the ground, eating a plate full of fruit. It is just to be inferred that he is wearing Abercrombie and Fitch clothing. This just shows how the image of Abercrombie is much more important than the clothing itself. The site itself is bright and summery. The attitude is carefree, active and sexy. Maneuvering ones way around this website is relatively easy. The links include Lifestyle, A&F TV, A&F Quarterly (the magazine/catalogue), Company, and Shop A&F. Other links include, music, movies, downloads, postcards, photos, and “hot” sites. The website seems to be almost completely focused on drawing the consumer into the lifestyle of Abercrombie and Fitch. The information the company gives is very limited. For example, throughout the entire website, there is not one mention of a company mission statement, yet there is a plethora of information about the company’s financial standings.
Since he first burst on the scene in 2001 with his impressive solo debut, "I'M SERIOUS," T.I. has proven himself to be more than just a maker of hit records. In addition to the millions of albums sold worldwide over the course of his career, T.I.'s striking good looks, impeccable sense of style, and charismatic personality have catapulted him onto cover of VIBE (January '05) and into the fashion pages of GQ (May '05), earned him the award for Most Stylish Male at the 2005 BET Awards, and secured him spots on BET's "All Shades of Fine: 25 Hottest Men of the Last 25 Years" and Teen People's "The 25 Hottest Stars Under 25" lists.
In my opinion Tweeter has not positioned its APP strategy to gain a large market share of the core class of customer. If they do a better job of educating their core customer they will gain a larger share of the market possibly from Other Retailers (current market share 11.30%). With a 30% margin this can add up to $5,369,760 (11.30 x 475,200) to their bottom line per year.
As mentioned in our presentation, a small survey we conducted showed us that the main reason why people do not buy clothing online is because they are unsure of the size and quality. This showed us that the probability of someone ordering a good will increase by a significant amount, significant enough to cause a large sales increase.
Fahey is facing the declining sales of print media as in North America, NG magazine revenues fell from $23 billion in 2004 to $20 billion in 2009. Advertising sales have declined by 30-40% in 2009 as compared to 2007. Membership feeling among customers, which was a prime focus of the company once, is deteriorating and customer are seeing it as a mere subscription. Employee satisfaction is also going down and employees see poor conflict resolution and marketing decisions that did not make sense to employees. The dispersed digital initiatives which have been taken up to fulfil the growing need to go digital is not generating enough revenues and there is tough competition with global giants in digital content publishing world who have enormous amount of resources. Fahey wants to monetize their operations even more to propel the future growth. Another striking challenge Fahey is facing is that different product units are focusing on their own channel rather than NSG as a whole to generate content which will...
The plan will create product awareness through internet advertising via websites popular with college students (i.e. MySpace) and billboards on larger campuses. During finals week at the largest campuses in the United States, we will have buy one-get one free promotions. College students spend more time online than watching television.
Favier (2012) developed and presented a model to determine the ROI of one particular social media channel. Favier suggests that the Return on Investment of Twitter depends on four different variables; time, trust, sentiment and income i.e.
During the last decade, we’ve been to the top of the world—during the dot-com boom of the late 1990s—and back down again, when it all fell apart a few years later. But with the bad came the good: The Web forever changed the business world. The following small-business owners are shining examples of how Web-based technologies can be a businessperson’s best friend.
Commercial sites, on the other hand, jettison any association with their term papermill country cousins by calling themselves "research companies" and often supplement student submissions by hiring professional writers to pen tailor-made term papers for clients. Price tags for these "reference materials" can range from about $27.50 to $1000 an essay.
It all started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance. (Kevin Plank)
After my days of selling postage meters were long over, and I was in my senior year of college, I decided to start my own company. I wrote two books on college admission and college life and marketed them through the internet. After three month of diligent work, I sold over 500 books and expanded the company to five employees. Since selling only two books was proving so successful, I decided to branch out and try my hands at an affiliate driven superstore. I partnered with web sites like Amazon.com and Reel.com and became officially licensed to sell their merchandise. My time and effort resulted in many visitors to my on-line superstore, but sales were few and far between. The business needed a change of direction.
This paper includes the process of online business; how to sell a product, advertising, various ways to create awareness and how to become a reseller. Laws and conditions for an online business.