'' Hungary fared extremely well in this year's Vinalies International wine contest. A total of 9 gold and 9 silver medals were awarded to Hungarian winemakers. It is a statement of the ever-improving standards of Hungarian winemaking today.
Of special mention has to be Vylyan vineyards, which achieved 2 gold medals for its Duennium and Cabernet Sauvignon selection wines.,,
Vylyan Shines at Vinalies 2003
The overall image of the Hungarian wines are day-to day improving. Some of the best wine regions can be found in Hungary.
The goal of this paper is to prove, that there is an opportunity on the US market to introduce more Hungarian fine wines, especially because of its great conditions.
Market Analysis
This part of the feasibility study will examine both US and Hungarian wine market. It will discuss different regions, characteristics of particular wine.
Why choose US market? The reasons are very simple. United States has one of the most open markets in the world, which means that the entry barriers for importing wine are very low. Another reason is because in Hungary there are several quality wines that should be introduced to US market because of its size and potential. Some Hungarian wines are available on the market in US, mainly high quality and expensive wines, but some of the good wines are still not introduced. (Kékoportó ('blue Oporto' or Portugieser), Kékfrankos (Blaufrankisch), Zweigelt)
Hungarian wine industry is big, but unfortunately it is not as recognized as other wine-making countries such as France, Italy, Australia etc. They do not have its quality consistency as other countries do.
Wine regions in Hungary (types of wines)
There are around 20 regions in Hungary wher...
... middle of paper ...
...t, we are able to prove that there is an opportunity for selling wines other than Tokaji and Egri Bikaver, to US market.
Although it will not be easy to position the Hungarian wine in the United States because of its competitors and also because of the unfamiliarity of other Hungarian wines.
These `other' wines are more affordable and more people are willing to buy them, because of the quality and price. As we already mentioned these wines do not have `catchy' names but they have unique and not-easy-to-pronounce names. These are the things that will make the sale in the US.
All in all, we, Hungarians are happy to prove to other nations, that even if we are a small country and `unknown' in the United States, still we have so many products to introduce. With this project, we are able to use one of our strength, and even, make a business opportunity out of it!
The United States of America has a population of 260 million people. This is a big market with substantial purchasing power. As of 1997, Breckenridge Brewery has only expanded eastwards and the west side of the country is relatively untouched. According to Exhibit 2 in the case study, there were only distributors in 32 states and that leaves a potential to sell to the other 19 states as w...
Economic returns in the global market place have been influenced by trends in wine consumption. Figure 2 shows a trend of decreasing wine consumption from 2007 - 2011 in most old world countries while new world countries were increasing their consumption. This is due to the diversification of alcoholic beverages in the old world countries and the growing wine popularity in the new world
In the span of only a few pages, L.B. Church has given us an overview of the winemaking process. He has done so with sufficient detail for those in the chemistry community to follow along, yet still in a cursory enough manner as to not bog them down with the unnecessary. Written as if it were the procedure of an experiment, he has given enough information for the experiment to be repeated, tested, validated and improved upon. And that is almost assuredly his goal from the very beginning, as it must be for any published author in the chemistry community.
One of the most important producers of Vermentino wines is the Argiolas Winery in Sardinia. Started by Antonio Argiolas in the early 1900s, Argiolas is a family run winery that has been passed down from father to son for three generations. The tradition was handed down first from Antonio to his two sons, then finally to Antonio’s grandchildren, who run the winery
A “problem” is identified in the beginning of the case, indicating that there is titanic shift in the global wine industry. The drastic change inevitably caused both the New World and the Old World to clash for market share and profitable stake in the $230 billion global industry. Amidst the battle, the New World gained the competitive advantage, and challenged the Old World’s traditional ways and former dominance.
It’s easy to understand why Mondavi is primarily involved in the domestic market, with a small number of select partnerships and limited involvement with other wineries in different foreign markets. The company has always considered itself a family operation with an emphasis on high-end quality, and looked to work with similarly voiced companies that operated with similar motives. The partnerships are almost all in the ultra-premium and luxury premium segments, such as the highly prestigious Opus One offering, the minority interest in the Italy’s Ornellaia, and the Frescobaldi partnership that produced three more high-end wines in Montalcino, Italy. Amongst all their partnerships, only the Chilean joint venture produced any offering for the growing popular premium segment, with a Caliterra brand that sold 25% of their product in the United States.
In order to achieve this objective Robert believed that he needed to build a Robert Mondavi brand in the premium wine market segment. This resulted in the initial pro¬duction of a limited quantity of premium wines using the best grapes, which brought the highest prices in the market and had the highest profit margins per bottle. How¬ever, he soon realized that this strategy, while establishing the brand, did not allow the company to generate enough cash flow to expand the business. In order to solve this problem Robert decided to produce less expensive wines that he could sell in higher volumes. He dedicated time and effort to finding the best vineyards in Napa Valley for the company's production of grapes. In addition, he signed long-term con¬tracts with growers in Napa Valley and worked closely with each grower to improve grape quality.
America’s winemakers are making superior wines and reaping global acclaim. In a single generation the United States wine industry’s global success is a fascinating story of entrepreneurial vision and savvy marketing. The American industry has new innovations, new competition, and new markets, which make the future look bright for the wine industry.
Typically, when one thinks of Champagne they associate it with sparkling wine. However, authentic Champagne may only be yielded in the small region of Champagne in northern France, dating back to the 1700s. Bringing forth the world’s most famous wine, is the Champagne AOC, a region in Northern France.
Red liquid sweet but bitter, the taste leaves the drinker wanting more. It's been a long hard week, and waiting at home for you is a nice bottle of red wine from one of the best local wineries. Wine has been around since about 6600 BC; and slowly but surely it grew to become one of the most money making industry in Sonoma County, wine itself. When looking and hearing at economic growth or impact, the main topics that are talked about are climate change, college, or even sports. Little do we know that wine has had impacted the growth in Sonoma County. Throughout this paper we will be looking at the history of wine, and the impact of wine in Sonoma county.
Wine has a similar composition, but has much lower levels of sugar (none in dry wines), 8 - 13% alcohol and a greater range of minor components. Commercial wine manufacture consists of five basic steps.
The U.S. is Austria’s 3rd largest supplier of imports and largest trade partner outside of Europe (“CIA”, 2003). U.S. companies entering the market for the first time can benefit from the already established trade lines between the two countries. Austria’s market is highly competitive with high demands placed on quality, service, and price. This type of market is ideal for supporting the favorable reputation of high quality American made technological and electronic products. A US company would be able to compete with EU member nations products by exporting these products to Austria.
Deutsche Brauerei has been a family owned and operated corporation for 12 generations, which has created a high level of focus and control. Each generation has kept the management and operations processes relatively simple, centered on brewing practices and quality. Deutsche Brauerei’s rapid growth in recent years can be attributed to several factors. First and foremost, the company’s success is centered on the product itself, which has won numerous quality awards and is quite popular in Germany. Another contributing factor to the recent growth may have been a bit inadvertent. The purchase of new equipment in 1994, which was necessary as a result of a fire that destroyed the old equipment, allowed the company to increase brewing capacity and efficiency. Finally, Deutsche Brauerei’s decision to enter the Ukranian market in 1998 contributed significantly to the rapid growth. The collapse of the U.S.S.R. brought market reforms, and Deutsche Brauerei jumped on the opportunity to enter the fragmented beer industry, capture the large population and capitalize on the prime location in Europe. Lukas Schweitzer was savvy enough to hire local expert Oleg Pinchuk away from a competitor as the marketing manager, and Oleg was instrumental in building the business in Ukraine by securing accounts and implementing the field warehousing to support distributors. Deutsche’s beer was hugely popular in the Ukraine almost immediately, and volume sales more than offset the depreciation of the Ukrainian currency. Sales in Ukraine accounted for 28% of Deutsche’s total sales, and skyrocketed from 4,262 euros in 1998 to 25,847 euros in 2001.
Within the wine industry, it is often thought of as having a low threat of entrants based on a historical understanding. In the Old World, the use of technology and automation is avoided as well as the use of strategic advertising and promotion methods. In addition, a highly regulated production system is implemented for certain inputs of the industry, which introduced a low threat of new entrants. However, the threat has risen in the New World due to the investment in technology and automation based production as well as an increased budget for advertising. The ability to start an independent, high-end winery takes a large physical and financial capital investment.
There are several alcoholic beverages that are staples of Austrian culture. Austrians typically enjoy pale lager beers only. Austria's regions are known for the wine grapes that they grow, and Vienna is the only European capital that grows wine grapes within its city limits (Our Wine). Each region in Vienna grows a different kind of wine grape and is known for the wine that those grapes produce. Popular in Austria is the pre-wine juice taken from wine production or after a harvest season. These drinks are semi-fermented and still hold on to the original flavor of the fruit's juice. It is traditional that, at the end of a meal, an Austrian schnapps is served and drank (Producers & Market).