Self-socialization

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Recommended: Advertising impact in society

In modern society, every product has advertisement which influences individuals tremendously. Corporations use mass media to strengthen product awareness and encourage product consumption. Different advertisements target specific group of people and as well as potential market. For example, people always believe that “BMW” stands for “beautiful women wealthy”, such perceptions can be derived from an example of a BMW advertisement. It starts with a young white teenage boy who drives a BWM car to pick up a beautiful girl in front of a fancy house. After letting the girl into the car, the boy goes to the back of car and imagines having a relationship with the girl. He does not expect the girl see his actions through backside camera and she is expressionless watching him. At the end of the advertisement surprised audiences, the beautiful girl kisses the boy. The advertisement silently implies how owning a valuable vehicle contributes to successful relationship and privileged status. I am highly impressed which affected my decision of owning this car. By having an own BMW impresses others and make efficient affective on what level or social standing of people you are associated with. The rich goes with the rich and the poor associates with poor. In order to makes friend with others or starts relationship, both you and other should have some share interests to create conversations. Like the advertisement implies message with the possession of this car comes popularity, beautiful, with and social status, and the advertisement has a underlie meaning of being succeed. This scene replies that male has higher-status than female, especial for the white males who are usually on the dominant group has more influences on others in society, an... ... middle of paper ... ...luxury BMW car. That maintains the social stability by make people pay more attention on how to get a BMW and distracted people’s attention of other social problems such as political problems (Robert J. Brym and John Lie, 2012:17), and keep people in a stable atmosphere and prevent other levels of people to rebel and change the society to communism. In my everyday real life, I associated with the people that have similar family background and interests. I would want to have higher grade on courses and smoothly get an occupation and get a BMW to represent my success. Individual ones in the world want to get better life compare to orders. In nowadays, more people have graduated from university because that is one of the factors of finding good job and earn higher incomes. Owning a BMW is showing a person’s accomplishment and the level of that person’s social status.

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