Self-Disclosure, Social Attraction, And Social Media Identity

754 Words2 Pages

Methodology:
Four individual interviews were conducted over Zoom with (non-SIBT) university students between the ages of 18 and 30. Two subjects were male, and two were female.

Summary:
All four interviewees answered that their “real life” identity is distinct from their “social media” identity; when online, positive highlights of life are shared while mundane and negative aspects are withheld. This is partly because, as Interviewee 3 explained, social media is a very public platform that “sets a lot of standards”. Interviewee 4 also revealed that there is a need to seek online validation that “you had a good time [and] that you looked good”. This behaviour is in accordance with the Self-Disclosure theory which claims that humans will share …show more content…

Since they have intimate and well-established relationships with these people, they are “more talkative and outgoing”, free to express their “whole” and “weird” self to them. These findings support the Self-Disclosure, Social Attraction, and Social Penetration theories, which assert that human beings share more intimate information with those they like and share closer relationships with (Sheldon 2015).
The interviewees also confirmed the Users and Gratification theory, which argues that users actively choose different (social) media to fulfil specific needs (Lipschultz 2014; Sheldon 2015); Facebook, Snapchat, and WeChat are used for socialising and supplementing “real life” relationships, YouTube is primarily used for entertainment, Instagram and Pinterest are sources of creative inspiration and artistic expression, while LinkedIn is for business and career management. In addition, these distinct purposes of different social media leads users to express their identity in the following variety of …show more content…

Since none of the subjects organise their following into social circles, they ensure that any content they post is appropriate for all their friends to see. To “avoid conflict”, Interviewees 3 and 4 avoid posting “unpopular” opinions or content about controversial topics like religion. Thus, these findings also support the Spiral of Silence theory, which claims that some users refrain from posting potentially divisive material due to a fear of isolation (Sheldon 2015).
Conversely, YouTube is used for entertainment and consuming media. Interviewee 2, a former content creator, revealed that they portrayed a “lovable and funny” identity in order to maximise their number of subscribers. Thus, they established a passive income and fan base to support future career goals in filmmaking. In this case, the desire to gain Social Capital in the form of an extensive following and monetary wealth influenced the subject to present a more amiable identity (Diao

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