Segmentation In Business Communication

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Recommended: Roles of communication in business organizations

Introduction

The purpose of this course work is to provide the reader with information to assist with all aspects of Business Communication. Business Communication is the sharing of information between people within an enterprise that is performed for the commercial benefit of the organization. Business communication also refers to how an establishment shares its information to promote its product or services to potential customers. A business is a person, partnership or corporation that engages in the interchange of goods or commodities, manufacturing, or a service for profit or concern; communication is the interaction of people with one another, hence we can say that business communication is the interaction of a company and the persons seeking items or services. In completing this course work it is intended to provide the reader with the characteristics of business communication; types of business communication and the effective business communication skills that are vital to successful co-worker and customer interactions.
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Segmented communication is the process where an establishment is able to deliver its goods or services to a specific audience. Each customer has varying needs or wants, and when seeking services looks to the company to be able to deliver. A good example of segmentation is employee communication. Research shows that employees are the most important audience of an organization and therefore an effort should be made to keep them engaged. Employees are usually segmented by business division or location, job type or country. On visiting the offices at X-press It Golden Gates location, one could see where the employees were segmented by job type. There was an area for the receptionists, customer service representatives, another for cashiers, then an area for the pick-up. It provided for a smooth flow for its

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