Sears Homogenized American Culture

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Richard Sears was the most talented salesman, he knew how to anticipate the changes and how to cater to the costumers. These qualities helped him be the most successful seller in his time. Sears started out a watch maker, he began selling indestructible watches, and his business rocketed. He created his own catalog that people could look through order their products. The catalog reaches even the most remote households. Sears homogenized American, used modern technology to expand his retail empire, and promoted a modern culture through his catalog and products, his claims that his products were “all healing” or “a must have”. Further more, Sears reinforced the concepts of individualism and opportunity to the rural areas. Sears had an upper hand to the country stores because he used mail order to ship things that simple …show more content…

When the company was increasing in size and work, Roebuck could not handle the work and quit the company. Sears bought Roebuck’s half and fully owned his company again. Until he met Julius Rosenwall, he bought a dozen factories to be able to get all the products made and shipped out on time. Storekeepers were not staying in business, they were basically fighting a losing battle. Further more, Sears allied with the federal mail and delivered the packages for free, this boosted his revenue. Although the Sears company is not what it used to be, Richard Sears was a genius in retail sales and made everyones life easier with his products and delivery. One of the largest key to own a successful company is to be able to anticipate the changes and Sears defiantly knew how to appeal to every costumer in each time

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