Scott Tube Free Commercial Analysis

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Tube Free toilet paper presented a potential big step in the effort to recycle and conserve our Earth. The commercial aired on VH1 during a show I like to watch. Scott Tube Free is not only a campaign, but a concept that I truly believe will put them ahead of other brands. The product is good for the environment, but in the commercial they give viewers a relatable measurement of just how many rolls of toilet paper are used annually. The commercial allows them to break through the noise other brands create by providing a solution to the problem presented in the beginning of the commercial.

The commercial begins with a close up of an empty toilet paper roll. There is some soft somber music in the background and then all of a sudden the roll pops off of the holder, rolls down the stairs, the music picks up and then it rolls out of the house and is joined by other empty rolls. A voice chimes in that states: …show more content…

Scott's presents new Natural Tube-Free toilet paper, the same great feel and softness you love without the wasteful tube! Toss the tube for good with Scott Naturals Tube Free.” (Scott Brand Naturals Tube-Free TV Spot, 2016)

As the voice speaks the tubes continue to gather and form into a toilet paper roll empire state sculpture. It is a beautiful illustration of how wasteful Americans can be. It shows the problem and the solution. The last few shots are of a Scotts Tube Free roll which is unraveled, but instead of a roll being revealed, nothing is left behind. Here is the link to the commercial below.

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