Saul Bass: The Man With The Golden Arm

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Saul Bass, a graphic designer and filmmaker, was acclaimed for his film posters’ and title sequences’ designs. His career was 40 years old and in that tenure, he worked with Hollywood’s best filmmakers like Otto Preminger, Martin Scorsese, Alfred Hitchcock, Stanley Kubrick and Billy Wilder. Although the work with Otto Preminger was what got to be best known in the film industry The Man with the Golden Arm in 1955. Bass’s work in title sequences proved to be effective and memorable, bringing into light a new kind of kinetic typography. His work North by Northwest, Vertigo and Psycho really proved to be the winners. His designing of the corporate logos were also very iconic. His best works were the innovative AT&T “bell” logo (1969) and the

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