Sattar Buksh Case Study

Sattar Buksh

Sattar Buksh (Sat-tar Bux-sch) is a Pakistani restaurant/café and merchandize seller based on indigenous Pakistani art and “the common, wise man on the street who has a strong entitled opinion on every subject” named Sattar Buksh.

1. Did you have a business plan when you started your business?

Initially we only joked about starting such a business, but then we realized that our idea was actually viable and so we started planning out our business starting from the personality sketch of our fictional brand ambassador “Sattar Buksh”. We started brainstorming answers to questions such as: SB’s (Sattar Buksh’s) tone of voice over Social Media, his stance on certain social issues, whether we were an outspoken or a safe brand, whether

We were just four guys who wanted to form a band and make some Pop Punk music. We did not have a long term goal and definitely not a business plan. We were relying on making it up as we went. We did eventually develop some structure, but it has changed several times over the formation of The Happy Alright.

2. Do you think business plans are necessary for entrepreneurship?

I definitely think business plans are important as they provide structure and having a detailed plan shows a road map for the business. But I think it 's more important to be organized and to know how to handle your money. If you can to do both of these and still be able to create your art without restriction, then you can manage without a business plan. Business plans are never carried out how they’re initially intended to be. Eventually when we did define the short term and long term goals for THA but we ended up changing them multiple times.

3. What three pieces of advice can you offer developing arts

Sattar Bush unknowingly used a few of the building blocks of “The Business model Canvas”. For instance, they emphasized on their team and finding the right people for the right jobs as you can’t do everything yourself. Which is essentially the building block “key partners”.

Sattar Buksh and Chaiwala both defined their persona which was the westernized population of Pakistan. Defining a persona gave them a direction to go in. We covered the concept of a defining a persona in our course book Disciplined Entrepreneurship and so it’s interesting to find that the principals of establishing a business are pretty much the same in America and Pakistan despite their cultural differences.

The Happy Alright also mentioned some principals that sound similar to Disciplined Entrepreneurship, such as analysis paralysis. In their three pieces of advice question they emphasized on how we need to not over think things and just do them because otherwise our idea will remain just an