While radio has faced many difficult challenges through the years, it has also undergone quite a bit of change as well. According to Stephen Soboroff, owner of KCJJ-AM 1630 in Iowa City, there is a problem in the radio industry. Soboroff claims, "Consolidation killed local radio, it dumbed down content, stripped news departments and eliminated the diversity that once made it such an enjoyable medium, big radio has made it worse." This article shows that although this is a certain concern on the mind of this individual, others have provided their own ideas such as those who are the idea of successful satellite radio. "Howard Stern's announcement Wednesday that he plans to jump to Sirius Satellite Radio illustrates the problems confronting the radio …show more content…
Standing on the other side of the fence are those who are opposed to the idea of satellite radio, despite the benefits and satisfaction it may bring. "Satellite radio is one of the many problems affecting the radio industry" (Lazaroff and Ryan, Radio Facing Music of Change). Ross later explains, that "radio professionals view satellite radio as competition, but they view other stations in their market as competition, Satellite has just been one piece of that." Essentially, Ross has expressed animosity towards this idea and does not think it is a good idea. "Soboroff believes that little will change unless the industry addresses the impact of consolidation" (Lazaroff and Ryan, Radio Facing Music of Change). At the end of the article, Harvey Wells, a radio executive in Chicago, says that it comes down to station owners asking themselves these certain questions. "Are you relevant, are you local, are you relating to the community, and what do you have that satellite doesn't?" (Lazaroff and Ryan, Radio Facing Music of
Howard Stern is a radio personality, producer, actor, author, and is the self proclaimed “King of All Media”. Stern is widely known for “The Howard Stern Show”, which was aired on FM radio from 1986 to 2005, until it moved to Sirius XM Radio in 2006. Stern specific style of “shock jock” radio is what makes him so popular, taking him only four years to get his show nationally syndicated in 1986.
first radio jobs Rush went by the name Jeff Christie while working for KQV in
Good morning, Sioux City. This is Adam Lewis and you are tuned to KL&R on this delightful March 3rd for all your news so you’ll know what’s going on.
...nal Public Radio: News and Analysis, World, US, Music and Arts. 31 March 2010. Web. 31 January 2011.
A father of one of the main players that mistreated Radio, Frank Clay, had it in for Coach Jones and his ‘distraction.’ Mr. Clay makes continual effort to get rid of Radio. And,
Today, CKLW is a news and information station for the Windsor-Essex community. Now in Windsor, Detroit radio dominates once again. Now, 68% of Windsorites listen to Detroit radio stations. The Big 8 still had a tremendous influence in shaping the face of radio, in creating megahits in music industry, and held a huge community presence in its hometown of Windsor, Ontario. CKLW was a small town radio station that became one of the biggest radio sensations of the 1960’s and1970’s. The Big 8 developed into an icon for not only music and radio; but, also brought out the music fanatic in everyone.
The article that appeared in Fortune entitled “Radio’s Stern Challenge” by John Helyar discusses Sirius’ marketing strategy to not only take market share from the entrenched and free terrestrial radio industry but also to beat its only competitor, XM. The Fortune article presents how a fat and lazy radio industry has failed to react to an eroding listening base and an increasing number of competing technologies. Issues like lack of attention to programming, no on-air talent, and an increase of 166% in the time devoted to commercials have driven listeners away from radio. Teens aged 12-17 spend 11% less time listening to radio compared to five years ago and adults 18-24 spend 13% less time compared to five years ago (Helyar, 2004). The article further discusses that terrestrial radio has much to fear from competing technologies like satellite radio, streaming digital radio on the Internet, and Apple’s iPod. What terrestrial radio does have in its favor is that it’s free compared to any of the current competing technologies like satellite radio.
... : National Public Radio : News & Analysis, World, US, Music & Arts : NPR. N.p., n.d. Web. 13 Apr. 2011. .
Satellite radio is a technology that provides a radically new way to listen to radio. XM’s service makes use of advanced satellite capabilities and elaborates terrestrial receiver architecture to deliver a wide array of high quality radio programming nationwide. In early 1998, Robert Acker, director of strategic planning at XM, needs to develop a marketing strategy for this new radio service. There are several decisions that need to be made by the company in order to finalize the business plan. At fist XM needs to decide which of two business models to pursue, whether emphasis should be placed on charging customers a monthly subscription fee, or whether to rely more on earning revenue through advertising. In addressing this problem, management must consider the value that XM radio could propose for different consumer segments as compared with existing modes of radio (AM, FM) and in relation to its sole competitor in satellite radio – SIRIUS. Besides choosing a business model there is also a need to explore how best to approach and leverage manufacturer and channel partners, considering high unknown and high-risk technology. The purpose of this report is to analyze possibilities and outline possible recommendation on strategies for XM Radio. The following areas will be examined:
All The Light We Cannot See: Radio A spark ignites life within the embodiment of a metal case. As Werner, one of the main characters in the novel “All The Light We Cannot See”, mends the copper conduits a spark pulses through wire, circuitry and antenna. The sparks bend into vitality, crafted outside it’s engineered purpose. The vitality manipulates electromagnetic waves producing sound and thought.
The radio grew in popularity and was as successful as it was because it was able to reach all across the nation, helped the American people interpret the Great Depression, and was a universal place of communication and entertainment. Although the first radio-wave theorem was developed in 1864 by James Clerk Maxwell, it was not until the 1920s and 1930s that the device really gained popularity in the U.S. During the Great Depression, families, advertisers, and even politicians used the radio for purposes such as entertainment, news, and a forum to the American people.1
We intend to exploit our leadership role by continuing to target and enter segments of the communications market that we believe will experience rapid growth or grow faster than the industry as a whole....
In the article “Hate Radio” by Patricia J. Williams, the writer says that radio is a powerful source of media. It has influenced a lot of people. The power of media can change the course of history. The hosts on the radio such as Rush Limbaugh and Howard Stern were also influencing a lot of people. The theme was not merely the specific intolerance on hot topics such as race and gender, but a much more general contempt for the world, a verbal stoning of anything different.
Sources:Strategy and the Business Landscape, by Pankaj GhemawatBritish Satellite Broadcasting versus Sky Television. Harvard Business School Case