Samsung: Samsung's Marketing Strategy Of Samsung

SAMSUNG:

Samsung mobile is a South Korean company found in 1983. Its parent company Samsung Electronics was found in 1969. Samsung was well-known as a television and home appliance company. It started growing and expanding its business in the line of telecommunication from 1977. Samsung is now considered as one of the best mobile companies and millions of customers are using Samsung services and products world-wide. It was not until the years 2009, that Samsung had pay much attention to the smartphones, but once it woke up, it ran on all the cylinders. It made new business strategies and executed them perfectly. Samsung mobiles have used all the operating systems available in the market. They put their hand on Symbian smartphones, Window mobiles smartphones, Google android smartphones and Microsoft 7 phones. Not only that they also launched their own operating system “Bada” which sold a million in a month. The kick start of Samsung began with the introduction of Galaxy S series running on Android. The most advantageous strategy Samsung took was allowing licensing to third parties. Which means Samsung can optimize their smart phones for any given OS system and its capabilities. In other words we can say that, Samsung introduced a new phone on every new release, upgrading its OS system and putting it on the rival platform. Samsung is believed to be using a pincer movement strategy on its rivals. It worked in a sense on emergence and speeded up their development. Their motto was to come with innovative ideas and once they are implemented, start working for another innovative idea. They made this a continuous process of striving for new innovations and surviving in the battle.

NOKIA:

Nokia Corporation was first found in the year 1967....

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... change, but also acted as a caretaker by not been able to implement changes in an effective way. It took care that the ideas and values of the company and did not change even though if they are not getting the desired outcome. Nokia also can be called an interpreter as it discussed also the changes within the organization people. This can be seen by the fact that the change decisions were taken by the local and national team rather than by the centralized board of directors. But this interpretation is been a misinterpretation for the company. It can also be said that Nokia showed an ego by rejecting to adopt the Android system in its mobile. This decision made by Nokia has proven to the biggest mistake of its history. Every attempt of Nokia to make a comeback is failing, and nokia has now realized that it was its biggest mistake and now they have missed the time.