Samsung S6 Case Study

Background Study

- The Samsung Galaxy S6 was released on the 10th of April 2015 and the iPhone 6S was made available to the South African public on the 16th of October 2015. Although the time period between the release dates of these two phones might seem different, the hype over the two phones and the comparisons that people made were interesting as it is quite unusual to see people comparing phones that were released at different times of the year. It is also known that people were excited for these two phones to be released as they wanted to see what improvements they have made and the differences or the similarities (such as the camera quality and the apps) between these two phones from famous phone brands.

Research question

- Which phone

The f/1.9 aperture is the highest on any mainstream device and it is a huge part of Samsung’s revamped camera. The higher the aperture, the easier it is for the camera to capture more light and take brighter pictures in low light conditions. The s6 also contains the ultra-fast quick launch. The s6 camera is always on standby. It’s a feature that quickens the smartphone camera process. Quick launch also allows the person to deploy the camera when running another application. The Samsung s6 has an OIS system, that’s designed to counteract subtle movements that naturally take place when taking a picture by hand. The OIS system helps to reduce the blurriness of pictures and to create a much clear photo.

The front camera of the Samsung galaxy s6 a 5 megapixel camera and 120 degree wide angle field of view. The s6 has more than just pixels in the front camera. It can now take high dynamic range (HDR) photos which capture three photos at different exposures and put together the best parts of each image for an enhanced photograph. There are quite a lot of granular controls on Samsung’s revamped photo app that allows the user to play with lighting and filters as

With the Samsung Galaxy S6 they can try and work on the improvement of the quality of the phone and they can try to keep the temperature of the phone the same or cool when it is charging as the customers worry about the overheating a lot and that makes them thinking that something bad might happen.

For the iPhone 6S, people recommend that they add wireless charging as one of the phone’s features. They need to improve on the time it takes for the phone to charge as it charges slower than its competitors and increase the battery life. They could design their screens to last longer. They could increase the space of the phone’s internal as customers complain that the 16GB gets used up quickly. Customers would appreciate it if the iPhone 6S could be more resistant to getting damaged as that help them save money.