Samsung Product Analysis

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Refrigerators are a life necessity by everyone in the world today their basic feature which is the ability to keep food and drinks cooled and fresh are essential for daily life. Artificial refrigeration began in the mid- the 1750s and developed in the early 1800s (Figure2f,2016). Throughout the year’s fridges have become a higher tech and can do so much more than just its regular functions. Many companies have made modern day top of the line refrigerators and they have amazing features.
Samsung made the best smart fridges out today with so many great features like a smart television with touchscreen capabilities, the ability to play music out loud, the ability to watch videos and even make a grocery list. Samsung has made many products but …show more content…

While growing its brand image to get to the point where they got to now they used very competitive design structures such as the family hub 2.0 refrigerator to excite customers and give them the latest and greatest technology to try and use (Samsung, 2018). Samsung has been manufacturing refrigerators to meet customers needs for decades and used promotional activity to establish confidence and trust among all of the customers. They used new designs and sales promotions to attract new customers, and increase the purchase rates of the usual consumers. In this market of branded refrigerators, these innovative marketing methods involve the brand image which offers great benefits to get sustained with long-term brand equity. As consumers know which brand to select the right product they can surely notice the good and developing features of Samsung refrigerator. Samsung Refrigerator has different types of designs that will benefit the demands of the consumers. Whether the consumers need a refrigerator for normal storage purpose or for any special function Samsung is the one which wins the hearts of all sort people. Samsung refrigerators offer special freezing feature which maintains the coolness for the food and beverages. These refrigerators ensure whatever you put inside it will be preserved and have its freshness. Samsung manufactures the refrigerators in such a way which automatically makes ice for the beverages and included additional buttons for adjusting the inside temperature. It also ensures that all the products are tested once before it reaches the consumer. All the needs and demands of the consumer are fulfilled in terms of power supply to storage capacity by Samsung products. Samsung also concentrates on the technical support as when it comes to

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