Samsung Marketing Advantage

1.2 Costs and Benefits of the Marketing Orientation of Atlas

Marketing orientation can be identified as the thinking of a business when they decide to focus on the needs/demands of the existing consumer market along with solutions/ideas to fill them. Atlas manufactures stationaries that can be used by any customer in the market despite their age, occupation, income or class. The benefit in market orientation is that, even if the product costs are high, the sales revenue is guaranteed because of the product itself is in demand in the consumer market. As the

3) Porter’s five competitive forces

These 5 factors identifies the nature of the competition in an industry microlinks

Example of how micro environment affects marketing decisions of Samsung: Media a connected stakeholder of Samsung publishes that Samsung copied physical features of the Iphones and it’ll be positioned as Samsung is a copy of Iphone which may attract customers to Iphones as to be original over Samsung. Marketing decisions should be made immediately by Samsung to promote their products extra than usual while proving how Samsung differs from Iphones. Marketing decisions should be made to implement new marketing activities to stay stable in the market sales of their products and to not lose their existing

Example: Restaurant XYZ caters food but customizes each item or meal according to different customer’s requirements

5) Mass or undifferentiated marketing: Specializing in one product for the whole market.

Example: Company LMN manufactures only soaps to the whole market

The S7 edge by Samsung is often compared to the Iphone 6 plus by Apple due to the similarities of the two phones. Iphone is a premium brand which will increase the value of S7 edge as for the comparison or similarity of the two phones. The S7 edge can be bought by those who have a considerable high income and for those maintaining a social class. Thus the S7 edge falls under the niche or single segment strategy for targeting as the target market is for those who can afford the price.

2.4 Positioning and Repositioning of the Samsung S7