Samsung And Apple Case Study

Its net profit also rose to 8.24 trillion between the months July and September of 2012 (Jones 1). The success and peculiarity of its new low cost high quality products as well as its emphasis on innovation has allowed Samsung to find a way to win this technological battle. Who started this technological battle? Although Apple is still seen as the originator of this war with the release of the new iPhone, Samsung has managed to introduce new impressive changes to its products by innovating both the design and software of mobile devices. Innovation stands as the number one priority for the company.

Apple VS Samsung What is the best smartphone brand in the world? IPhone or Samsung? It is a question we are often asked. We all know that there are many high- class Smartphones Company in the market except Apple and Samsung, but nowadays people more likely to buy these two companies products and always like to compare them and trying to know which one is the leader of smartphones market. Most of people believe that Apple brought the smartphones revolution to the world and it changed “everything”, and maybe that is why Apple has more royal supporters than Samsung.

Nowadays, the needs of technology is increasing and it has restructured the world. Because of that, companies are providing the customers with high technology and innovative products. Apple Inc is one of the main companies, which is working on making high technology products like laptops and smartphones. It is a multinational American company, established in 1977 (Apple, 2014). It has been a winner in all technological aspects and successfully satisfied the needs of customers by innovating the most advanced products, iPhone 5 and 5S with a significant amount of technology.

These two devices have gained popularity for it’s ease of use. Apple TV being the first mover in 2007 of the streaming devices is facing rivalry from Google Chromecast, the second mover in 2013. Apple TV and Google Chromecast are the frontrunners in this market and their continuous efforts towards innovation will help them pull ahead in the most heated battlegrounds of the streaming devices.

Apple© is a company that has embedded itself in today’s culture with its innovative design, development and marketing. Almost everything that has to do with personal computing (Personal computers, mp3 players and cell phones) are manufactured and sold by Apple. The Apple brand is recognized all over the world due to strong branding of its products and logo. They command a premium price because of design aesthetics can pop culture pushes. However, with the rising popularity of android and its competitive devices, the market share of Apple is starting to shrink.

The company has also been able to beat its competitors due to the outstanding quality, efficiency and features present in their products. For example, the iPhone has numerous advantages that make it worth its price such as functionality of its-touch screen and the applications therein that make it the favorite over Research Motion’s Blackberry. Apple Inc. also introduces new products that enable it to gain a competitive edge and a larger market share despite rigorous competition from Google’s Android market. It has received accolade in terms of innovations in the PC world, software applications, operating systems for their products, media devices, mobile telephony as well as marketing and retail. The competitive strengths also originate from strategic leadership right from the top, Steve Jobs, who have overseen effective innovations in the PC market, iPods, the engineering of Apple softwares as well as effective global marketing strategies.

Apple, for the most part, stays away from mentioning Samsung products. Their television ads are almost featuring new innovations that make its newest phone the best one yet. Apple ties in those new features with the culture they have successfully created. All of those elements come full circle in helping perpetuate Apple’s dominant brand loyalty. Market Positioning Samsung: Samsung, with its successful line of Android phones, has positioned itself as the number one retailer of smartphones worldwide (IDC, 2015).

The most technology industry valuable brand in the world is Apple Inc. the brand value worth $154.1billiorand dollars (Forbes 2016). Apple Inc. best-know great design technology product that include iPhone, iPod, MacBook and iPad. Also they have an own software include Mac OS operating system, iTunes media, iCloud securely store (Apple 2016). Apple Inc. has those great products they also need great marketing strategies to provide to the best value to the customers. Apple was the winner of the 2012 survey Award for Marketing Excellence again for the past five year (Forbes 2012).

9. Conclusion A large opportunity for Apple in the future is the growing tablet market, with high customer demands. At the same time this could also be a threat to Apple’s iPad, as Android tablets are following Apple in a very fast pace and could outstrip the iPad soon. The technological industry is highly competitive industry but Apple is able to maintain their leadership position within the tablet market as long as they maintain their loyal customers and constantly improve their sustainable coordinated ecosystem. Furthermore, their well- established brand image is based on constant innovations with high customer satisfaction.

If Apple would come out with its own luxury version of TV screens, loyal to the brand consumers would be the first to purchase them. Apple shook up the market when they first came out with iPhone, changing whole industry due to tasteful design and consumer friendly interface. I do believe it is a time to further penetrate existing market and offer bigger range of