Samsung Revenue Essay

730 Words2 Pages

A product is a service or item that is offered to the customer to fulfilled their requirements and needs. A brand portfolio is used to include all entities when a large organisation run under various and numerous brands, services and company. Typically, each of the brands possesses a separate trademark and manage as a single business entities. Samsung is a huge company and produce various products with creative and interesting design and sizes, therefore customer has numerous choices. Samsung brand portfolios is Samsung Electronics Co.Ltd, SDI Co.Ltd, Electro-Mechanics Co.Ltd, Techwin Co.Ltd, Heavy Industries Co.Ltd and Security Co.Ltd. All those products had been offered to the multinational company and the world. Every Samsung brand is regulated …show more content…

It expands their design and sizes and began to stimulate their market with their innovative design and collections until present. Their hand phone model such as Samsung galaxy, Samsung S, Y, A3, Note, and Tab.
b) Television

In 1970’s the first black and white television is built and became more expand when they produce 4 millionth black and white television for domestic sale. Then, they started to produce and exported color televisions until present with producing digital television. Samsung always come out with superb ideas with their product design that can satisfy consumers.

2) Home appliances

It began to produce its appliances since 1970’s. For the home appliances, Samsung had offered various types of appliances such as Hoover, refrigerator, washing machine and drier, kitchen appliances and microwaves.
3) IT

However, in the 1990’s, Samsung started to create computer monitor and printers. It emphasizes to attract their customer awareness with their products then Samsung produce a more spectacular design with LCD display monitor, LED, HD, UHD and Curved monitor; which is very satisfying product to …show more content…

Besides, they approach by producing innovative product with a wide range of smartphone with various operating systems, shapes, sizes and prices to their customers with attractive prices. With comparative items function, Samsung products cost is constantly lower from 10-15%. Samsung has utilized its interior resources and applied to their production system, as a result, this will decrease the cost of production and offer more option to the customers. Diminishing the cost is another strategy for Samsung to attract customer attention and to increase the sales volume. Pricing strategies consist of several different types such as price skimming, competitive pricing, penetration pricing, discount pricing and product life cycle. Samsung utilize different pricing strategies to different product. Firstly, price skimming. It is higher price had been set ahead, before competitors penetrate the market. Therefore, Samsung applies pricing strategy in selling their products, for example hand phone. Once the company releases new model, they will decrease the price of the previous model to compete with another competitor. Second, Competitive in pricing. Samsung utilize a competitive pricing strategy when other organisations offer similar products and services. Samsung set their total cost of a

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