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A nonprofit should have a well thought out strategic plan in order to ensure organizational sustainability. An important component of the strategic plan should include financial initiatives. Currently the Salvation Army is considered one of the most effective organizations in the U.S. “No one even comes close to it in respect to clarity of mission, ability to innovate, measurable results, deduction and putting money to maximum use.” They administer financial policies and ethical reasoning behind the organization’s decisions that provide human services which results in sustainability of the mission. Even though the Salvation Army is successful in its mission, there is always room for improvement. Organizations should figure out their strengths and weaknesses. MacMillan’s Strategy matrix describes some criteria for this. For example, the organization’s competitive position in comparison to other organizations. The attractiveness of the service being provided is important. The attractiveness is referencing “its fit with the mission, its potential for attracting resources to support the program.” Also, the Salvation Army should really look into some of the types of services that other nonprofits are …show more content…
Maintaining relationships with donors and customers is very important. If the Salvation Army could reduce the number of customers lost per year, this could result in increased profit. They base their relationships on faith. They believe that using faith based facilitation increases deeper healthy relationships. In addition, they utilize networking and rapport building by developing links between internal and external stakeholders. This helps strengthen relationships. A method that they could use to increase their external relationships is “developing an informal information network, including contacts in the government, other nonprofits, foundations, and professional associations.” This may widen their
Developing a long-term strategy and performance metrics are Trautwein’s top priorities. With these objectives in mind, this group focused on four components for further analysis. The internal and external factors that the organization is facing were analyzed, which allowed a definition of WTL’s strengths, weaknesses, opportunities, and threats. John Trautwein’s leadership style was observed, which provided characterizations of his traits and helped to identify his abilities as President of WTL. The foundation’s mission and program initiatives were evaluated in an order to determine their effectiveness. Lastly, WTL was considered from a donor’s perspective, in an order to identify motivating, and deterring factors. Further explanation of this analysis is continued below.
Brainard, L.A., & Siplon, P.D. (2004). Toward Nonprofit Organization Reform in the Voluntary Spirit: Lessons from the Internet. Nonprofit and Voluntary Sector Quarterly, 33 (3), pp. 435-457. Retrieved from http://nvs.sagepub.com.ezproxy.liberty.edu: 2048/content/33/3/435.full.pdf+html
The nonprofit sector in America is a reflection some of the foundational values that brought our nation into existence. Fundamentals, such as the idea that people can govern themselves and the belief that people should have the opportunity to make a difference by joining a like-minded group, have made America and its nonprofit sector what it is today. The American "civil society" is one that has been produced through generations of experiments with government policy, nonprofit organizations, private partnerships, and individuals who have asserted ideas and values. The future of the nonprofit sector will continue to be experimental in many ways. However, the increase of professional studies in nonprofit management and the greater expectation of its role in society is causing executives to look to more scientific methods of management.
The Salvation Army has become a vital part of the spiritual and social services in the country. They help more than 1.85 million people each year, in 400 communities across Canada by providing basic necessities of life to those in need. Their social services include family tracing services, disaster relief, emergency shelters, rehabilitation, kids campaigns etc (The Salvation Army in Canada, 2016).
Throughout this course my paradigms of what a nonprofit organization have been challenged as we have considered the major aspects and leadership challenges of these organizations. Having worked with for profit and nonprofit organizations in the past I was quite confident that I had a clear understanding of the distinctions between the two. I had worked in organizations that regularly used volunteers to accomplish their mission and felt that the management of these processes were simplistic. Despite these misconceptions, I found that I was able to learn a tremendous amount through our reading, peer interactions, group projects and equally important, my volunteer service as part of this course.
Organizations and programs have a lot to think about and go through before they become an organization. They have to think about how they are going to fund their organization or program, their implementation and intermediate goals, what are the risks involved, and most importantly the outcome goals; how are they going to help other. There are many organizations/programs that we could discuss, but one close to us is Forgotten Harvest.
One important guideline that organizations need to follow is to tell a story through their social media platforms. Patel says, “Waggner Edstrom’s report on digital persuasion found that more than half of survey respondents have been inspired to take action when they engage with a cause after reading a story on social media. It’s not enough to simply exist on a platform: nonprofits have to produce stories and visuals that their audiences connect to in order to succeed” (Patel, 2013). It does not help nonprofits to have a Facebook page or a Twitter account without doing anything with it. They must tell a story and not just have posts asking for money. Boies also points this out by saying, “Don’t simply ask your community for their hard earned-money, show them who and what will benefit from their donations” (Boies, 2013). Organizations have to explain and convi...
...ves the charity is reliable and must be big enough for people to buy products with the charity name on.
The Salvation Army uses the Aristotelian appeals, ethos, logos, and pathos to convince the audience that donating to their company will provide hope to underprivileged people around the world. Utilizing the image of distressed children for provides the use of pathos, logical facts for logos, and their company’s creditability for ethos. Affecting the advertisement the most dramatically, is the idea that donating to the Salvation Army is a way to give hope to individuals who are affected from natural disasters. Visually, a young boy is holding another young boy, who is most likely, his brother in his arms. Covered in dirt and cuts, the boys are also wearing tattered and ripped clothing. In addition the boys have no shoes, showing their damaged dirty feet. A bottle on the side near the boys has dirty water in it, displaying the idea of no clean drinking water. Correspondently, the children are sleeping on dirty stairs showing they are homeless with no food, clean water, and no clean clothing. On the bottom right corner of the ad there is the Salvation Army logo. Near the bottom there is the contact information to donate and learn more about the charity. Similarity, there is also a small memo describing what the donation provides to individuals in natural disasters and what they will receive from the Salvation Army. For example, it provides emotional support and helps the injured and heartbroken people. In bold font “Giving Hope Today”, is written on the advertisement, providing the idea that donation to the Salvation Army is more than just providing necessary support and needs to individuals affected by natural disasters, but it provides hope and a future.
The Young Women’s Christian Association has become a worldwide force for female empowerment, health and equality. The mission of the YWCA, for the past 150 years, has been to eliminate racism, empower women, stand up for social justice, help families and strengthen communities. Begun in 1858 in NY, today, the YWCA has grown to 125 countries worldwide and serves more than 25 million people in need of services and is growing. It is currently the oldest and largest multicultural women’s organization in the world and has had a role in major movements in race relations and labor representation. On a local level, the YWCA offers safe havens for victims of domestic violence, provides rape crisis counseling, help with childcare and job training. As a nonprofit organization, the YWCA has had some financial hardships due to a flood of low income high need individuals during the past decade. Closures have impacted communities negatively. This paper discusses the history of the YWCA, the trends affecting, and possible changes that could have a positive impact on the YWCA.
Nonprofit and for-profit businesses have multiple similarities and differences. For-profit organizations are very different from non-profit organizations because the driving goal of a for-profit organization is increasing its revenue whereas a non-profit organization will not go out of business if it suffers financial loss or does not have a bottom-line. The marketing process also differs, with the biggest differentiating factor of profit marketing is to encourage customers to buy and while the nonprofit marketing purpose is usually to encourage people to give. This means that the return on investment differs between the two. Although the principles of marketing remain the same, some of the methods must, of necessity, be different. Because of the intense involvement in the community as well as support from government, agencies non-profit firms should not compete in the same markets as for profit companies nor in anyway position their organization in any way to give the impression that their efforts could be commercial based (Nelson, 2002).
Executive summary: the information presented below is the case study for The American Red Cross association. The organisation operates on its own and is supported by donations from people. Its main objective is to provide alleviation to those suffering from natural disasters such as earthquakes, flood, tsunami and other natural calamities. The organisation on an average, responds to about 70,000 disasters in one year, across the globe. There was massive criticism for the association for the route they took to care of the attacks on September 11, 2001 including the Hurricane in 2005. The allegations were ineffective and bad management, be that as it may, and the organisation has additionally tended to claims
I have experienced victims of abuse, assisted the homeless population, provided intervention to individuals experiencing severe depression and anxiety, have linked individuals to agencies that can provide food, and have been confidant to numerous people in fear for their life and who are in need of emotional support, empathetic listening, and intervention. I have experienced the darkest parts of society through callers, and through them developed a sign of respect for the struggles that go unnoticed. I believe the organization gained a member of society who has compassion for people and wants to assist in reducing social problems and social
Though the organizations aim at profit maximization, they are always guided by their mission statement. In the process of deciding on which activities to involve in so as to raise money, the organization has to consider some factors. The processes should not affect the relation between the organization and general public (About.com, 2011).
Nonprofit managerial accounting adapts the techniques of for-profit analytical analysis to a nonprofit environment to find solutions to managerial