Sally Lucy Vanity Cosmetics, also known as SLV Cosmetics, is a grassroots cosmetics company started by Sally and Lucy. A product that grew out of their basement quickly grew in popularity regionally, and then nationally. Sally and Lucy knew they had something to offer that would benefit many people. Where they struggled was reaching the customers who were not near a retail location and relied on the internet to make purchases. This past spring, Sally and Lucy launched a website. Sales were slow and they were not connecting with their target audience. Sally and Lucy realized they needed a way for their customers to virtually interact with their product. To bridge the gap between the internet and in person, Sally and Lucy researched Facebook, …show more content…
Sally and Lucy are enjoying the success of their product, but they growth has stalled. They have been picked up by a few select stores and have a national distribution and a strong fan base. Sally and Lucy realize that their initial success came from clients who used and fell in love with the product. While their distribution channels were solid,, their reach was limited. Since they could not get the product into the hands of all of the eligible new clients, Sally and Lucy needed to think of innovative solutions to reach a larger audience.
Sally and Lucy meet with their friend and online marketing guru, Kyle from Kappa Marketing. Kyle gives them a few recommendations for tapping into the groundswell, Facebook, Twitter and hosting an online community (Li & Bernoff, 2011). Given their limited time and resources, Sally and Lucy agree to review the options and choose one to be their primary focus.
Facebook
Setting up a Facebook fan page for SLV Cosmetics would have no hard costs, only the labor cost of Sally, Lucy or another person running the site. Options for leveraging Facebook would include product promotion visibility through photo and video. For a Facebook presence to gain momentum, the brand would need to interact with people and brands also on Facebook (Vahl,
Proctor & Gamble are the owners and operators of Cover Girl Cosmetics. To keep up the success of Cover Girl, they must keep on top of the advertising game to stay above the competitors. To do this they do many promotions, some include using famous singers, changing displays, giving away samples and one of the most important advertisement of all is the models Cover Girls incorporates in their ads. Cover Girls did a promotion with Target stores to promote their product. They used the famous group 98 Degrees to make a sweepstakes called, “Fall in Love with 98 Degrees Sweepstakes.”
Hair and Makeup by Geri is a hair and makeup artist that is located in Ewa Beach, Hawaii. Geraldine “Geri” Valencia has been doing hair and makeup for over 10 years. Hair and Makeup by Geri specializes in proms, wedding hair and makeup, pageants, and special occasions. Geri has also worked with many state and national pageant title holders including Miss Hawaii Teen USA 2009 Ashley Moser, Hawaii's Miss 2010 Grand Queen Jadyn Wilderman, Miss T.E.E.N Hawaii 2010 Lindsey Barayuga, and more.
Lillian Vernon has not relied on demographics to sell her products to the public. Instead, her secret to success lies in womens intuition. The lean seat-of-the-pants operation she prefers makes her company tremendously agile. For example, in 1985, Lillian spied the cacooning trend and immediately put a furniture specialty catalog together. She got the trend right
Footlocker’s marketing plan entails selecting the target market, integrating the best marketing tactic to reach as many customers as possible, and customer retention initiatives. Essentially, this customer-driven marketing blueprint is classified as the marketing concept, which does not rely heavily on promotions to procure sales. Instead, the company learns to pinpoint what the customer wants before he or she does, to accommodate existing and future needs. Moreover, within the past five years, a new store entitled House of Hoops has made its debut in the same mall as Footlocker, which has caused the veteran shoe store to experience a decline in sales. This suggests that Footlocker may need to modify its sales strategy to help the company attract more customers to the store. “House of Hoops has a variety of shoes, and a large store front,” stated the interviewee, “customers are drawn to the store because it is new and possesses a
Did you know, the personal care products you use every day have dozens of toxic chemicals that link to cancer, asthma, learning disabilities, and more? A campaign community working to build a healthier planet called The Story of Stuff and the Campaign for Safe Cosmetics, created a seven minute film called Chemicals in Beauty Products: The Story of Cosmetics. The purpose of this campaign film is to inform its viewers, specifically women and moms, about the toxic chemicals in our everyday personal care products, from lipstick to baby shampoo, that we may not know about. It addresses the top harmful chemicals that we are putting into our bodies, the products they are most likely found in, and
The proliferation of social media helps customers become more empowered and engaged in their brand interactions, while also providing them with new tools in their search, evaluation, choice and purchases of marketing offerings” (Vinerean, 2017). Therefore, it is essential that the former Genaflek employees enhance their skill set to include social media marketing tactics. They have been using more traditional marketing methods such as paper and television ads, focus groups, and press releases. RPZ will invest in an ongoing continuing education program. The program will allow employees to gain and retain the skills to become competitive in today’s market using social media concepts. RPZ will also hire a social media professional, as a consultant, who would be able to start the educational process and the continuing education program. Employees will participate in online courses to sharpen and stay on top of interpersonal, marketing and online skills. Frank Kasimov, of BusinessLenderMatch.com, says, “You can build on the traditional way of marketing and greatly increase your customer base and your company’s bottom line.” The former Genaflek employees would also have a vital role in training. They will introduce the former RPZ Social Media Analytics and new employees to systems and approaches used in traditional
It is shocking the extravagant amounts of money that companies are willing to pay to advertise their products. From spending millions of dollars a second to have a commercial air during the Super Bowl or hiring a well-known face to support their product, companies are willing to do whatever it takes to get their brand out there. Br...
In the short reading, The Cunning of Cosmetics, by Jeffrey Kipnis, he begins by explaining what architecture is reacting to and how it effects the direction it is going in. As a result from explaining this, he starts to ponder on his job on Herzog & de Meuron and question, “When did my infatuation with HdM’s work begin?”(Kipnis 23) he starts to realize that buildings have the “Ability to insinuate itself into my psyche” without forcing itself upon someone. He is able to analyze this in the magazine he was reading Arch- Plus by Nikolaus Kuhnert and see how he separated the magazine into two sections – Ornament and Minimalism, through this he able to explore prime examples such as Signal Box and Ricola Europ, explaining how the use of their materiality and modern ornamentation can give a “Erotic allure…the sirens of the Odyssey”. Overall he is clarifying that
Once the target market has been identified it is important to develop a marketing strategy. In today's fast paced, information overloaded society; conveying a message about a product seems to be more difficult than ever. The consumer is bombarded with advertising everywhere they look. Today advertising not only exists on television, radio, magazines, and newspapers, it can be found on billboards, park benches, in our mailboxes, on buses, taxis, at sporting events, and on clothing.
By following the strategy that I have given, we can monitor the sale of our product. Once we see an increase in revenue, we can increase our advertising campaign to directly penetrate household markets through TV and/or radio. All of these numbers and strategies seem to line up for a successful product.
If you asked 10 followers on Twitter if they prefer Coke or Pepsi, 9 out 10 would probably say Coke. This paper will explore the concepts of social media presence for The Coca-Cola Company. Why do people drink Coke? Why is Coke so popular? Questions such as these will be answered throughout this strategy recommendation project.
Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram since it started becoming popular within the past 20 Years. People have started to relied on the internet heavily over the past decade, whether it would be for searching to find out information out on products or people. The number of people that use the Internet on a daily bases is "3,611,375,813" as of "June 30th 2016" (Internet Usage Statistics). That means throughout the world, companies can advertise and market to people that use a search engine by putting up ad 's on the side of any given website itself. Businesses also use branding for consumers to remember their company. Marketing specialists use methods such as colour schemes and ionic symbols to get the ad to stand out and become memorable.
in shock and horror as her eyes were literally eaten away as though by acid.
As marketing strategies have evolved, they have enhanced the ability of advertisers to communicate to the "masses" more effectively than ever before. This ability has allowed advertisers to not only reach more markets, but to be more influential in the decision making process of the audience. American society, especially young women, is being influenced by advertisers more now than in previous generations. It is not by accident that teenagers and young adults are targeted by advertisers, especially since their purchasing power as a group exceeds that of any other consumer group. Not only have advertisers learned to identify specific products that appeal to men and women, but they have also found that the "want" of the consumer can be turned into a "need" for the advertised product. Many of the beauty product companies advertise their products as a "need" which ultimately appeals to a vast majority of women.
Rohm, Kashyap, Brashear and Milne (2004) suggested that in order for a company to be successful, it must differentiate itself from competitors to appeal to customers in the online marketplace . To achieve this, the company will utilize its practice of personalizing its product packaging that it currently offers in-store customers. ABC will implement a customer e-mailing list to send sales advertisements, product promotions, and other special offerings to customers who