When the marketing process performs well, the customer will be satisfied and buy again. In order to ensure the marketing process does well, the marketing manager should have a good understanding of the marketing concept. The marketing concept refers to a company aiming all its efforts to satisfy its customers. Companies must use a total company effort to satisfy customers. Total company effort includes a company offering superior customer value to attract customers, satisfy those customers, and retaining those customers.
The company has the main objective of offering superior quality products and services to its clients. This means that the company has the role of ensuring that its customers get quality services and products they offer thus leading to customer satisfaction. In addition, the company has effective cost leadership strategies with well-established distribution chain and logistics. This has enabled the company to be leading Retail Company in the world that has high customer satisfaction rating. In terms of management approach, the company has established management culture that envisions effective leadership where management is nurtured.
Brand inventory provides up to date itinerary of how a company markets and brands its products. On the other hand, a brand exploratory is an examination undertaken so as to comprehend what consumers feel about the brand. It seeks to conduct a consumer insight research in order to acquire consumers’ feelings and perceptions. This paper looks into the brand exploratory aspect of auditing under the customer-based brand equity (CBBE) model. Customer- Based Brand Equity (CBBE) Model Building and enhancing a strong brand has been found to have profitable rewards in business, it has therefore become a prime priority for many firms.
This paper will begin by discussing the marketing concept of customer orientation towards the success of a business. The meaning of adopting a customer orientation will be discussed thoroughly while highlighting the implications by featuring an organization in the said industry. Strategies to achieve success in the market by integrating and responding to the market’s demand will be addressed thorough out this paper. The relation between customer orientation and resulting in customer value creation and increasing brand awareness will be pointed out. Finally, It will then show how the strategies correlate with the effectiveness of the organization’s overall success.
Therefore a positive and effective PM system has positive outcomes to the organisation. Alsoton & Barbara (2008) mentions that such outcomes include satisfied and productive employees, increases profit and makes the organisation competitive in the market. Prerequisites being in place, the mission of the organisation, its goals and job in question being clear and concrete, gives employees knowledge and overview about the organisation (Aguinis 2012). Having good information about the job helps in performance planning where certain criteria can be established for job success (Mclaughlin, 2007). At the beginning of the planning process, both manager and employee meet to enable congruency in what needs to be accomplished and the reason for it to be accomplished.
It boosts the loyalty displayed by workers towards their work positions and enhances transparency and freedom of expression. Communication process ensures information conveyed is complete and eradicates loss of meaning and misinterpretation from the information source to the end recipient. This process is said to reduce employee stress and sees to it commitment of the employees. Quality information exchange motivates employees to work hard and empowers them to make decisions on their own. Communication also develops high performance work system in a business environment.
Marketing builds relation with customers providing superior customer value and attracts them providing value added services as well as increases the number of potential customers in a regular basis. Marketing understands the customer needs, designs a superior strategy based on need, want and demand, builds strong relationship with the customers and capture value from the in return. Marketing creates customer loyalty and retent... ... middle of paper ... ...rvice. In fact, Sheila reckoned the market factors very importantly to her marketing plan. A better understanding of the market information can be useful for the successful marketing plan.
These recognition forms also include events held for the celebration of achievements. Formal recognition often has some legal and policy requirements. Importance of Employee recognition • Encourage engagement – One of the ways in which recognition of your employee’s efforts or hard work can benefit is by encouraging or inspiring further engagement and boosting overall performance. When one gets some praise or pat on the back, he/she automatically tries to give the same level of performance and improves efforts further. • Encourage better business results – The simple gesture of praising or rewarding your employees at work can have a direct impact on your bottom-line and can lead to better overall results that are a consequence of better individual performances.
This is the platform to develop your "brand" for yourself. Once you have communicated to all internal stakeholders the plan of action it makes it easier to streamline and make processes and procedures more effective to meet the goal of the organization. As you get everyone in line and on the same page within the organization, you develop cohesiveness and efficiency. Efficiency is the direct result of a well executed strategy plan, which leads to more productivity within the organization. As things come together a good strategy plan ultimately will lead to name recognition for your company and a distinctive edge or advantage over the competition.
A customer relationship management is a process that acquire, keeps and grows customer through delivering superior customer value and satisfaction. (nigel pericy) one of the concepts used is the loyalty program, the unlimited goal of the program is to increase profit revenue and market share(Stephan a). Moreover the use of loyalty program has three main advantages for customer orientation approach. The most significant one is to enable firm to build long term relationship with customer, in order to obtain a lifelong demand for a specific product produce by firm. The second advantage is a side effect caused by the first , where satisfied loyalty program member advertise to other people through the word of mouth.