Marketing can easily figure out the satisfaction criteria of the customers, market offerings and value of which customers are keen on. According to Kotler, P. and Armstrong, G. (2000), marketing investigates to attract more customers by adding the best of the value they need, offers advantages of having the product or service and enhances relationship providing value added services regularly. Targeting and capturing customers is one of the most difficult jobs for the companies, marketing strategy ease the way capturing the customers effectively. According to Lancaster, G. and Withey, F. (2007), to being successful, the companies have to be strongly market focused. Marketing builds relation with customers providing superior customer value and attracts them providing value added services as well as increases the number of potential customers in a regular basis.
Total company effort includes a company offering superior customer value to attract customers, satisfy those customers, and retaining those customers. This will increase sales and build a profitable relationship with customers. Much like the marketing concept, the marketing strategy is vital to the marketing plan. The marketing strategy involves finding attractive opportunities and developing profitable marketing strategies (Perreault et al., 2014). A marketing strategy entail... ... middle of paper ... ...ct, place, promotion, price, customers, and target markets.
Therefore, in order to have your new or existing customers buy more from you, you will have to follow techniques that work. Customer satisfaction takes a very important place in Marketing. As much as you think that your marketing strategies should help you generate sales, think about how the same marketing strategies could help you achieve Customer satisfaction. There are a lot of elements involved with Customer satisfaction. Know the problems of your customers and what they are looking for, then offer them the right products and outline the benefits to them.
Marketing Departments in mid-sized businesses face lots of challenges such as how to target customers more efficiently, how to increase market share, how to compete in the market-place and be ahead of competition, and how to increase one-to-one communications with customers. The unsteady economy has pressured businesses to become as streamlined as possible, leaving marketing departments short on budget and staff. Today, our role as Marketing Consultants is to help companies not only retain current customers but also aggressively grow market-share, open new market potentials and add new customers. Our Marketing offerings can help companies conquer these challenges. We can help developing, supervising and executing your Marketing Strategies, whether through dealing with your Marketing Department or through assigning persons from our company.
Organisations should increase the number of products and services that add value for the customer and are profitable for the organisation, since it can ensure that the rewarding lifetime value of the relationship is maximised. The impact of existing market information helps to manage the relationship with customers effectively, and the linkage between marketing, communication and CRM must be strong. CRM adds information regarding marketing, sales and service functions through organisation process automation, technology advancements and information resources like market research institutions in order to maximise customer contact. Therefore understanding customers’ needs and purchasing behavior, effectively manage interaction which they have with a customer. These interactions can arise when customers interact with employees in the organisation through customer contact centres, but also through advertising and sales promotion activities.
Marketing relays more on advertising to the public eye while SCM focuses more on the data, such as what is in demand for the product. Business is a lifestyle and it affects our everyday lives. Making good and bad decisions helps us become an improved business individual. Wither you are deciding to go in the field of Marketing or Supply Chain Management, personally I recommend both because it is a rapid growing industry within our economy. Make sure you are prepared for your future and landing all the obligation that these professions
Cross-selling is when sales representatives improve their sales by offering extra products (O’Brien, A & Ma... ... middle of paper ... ...s long as possible. They are able to customize and personalize customers’ information so they can better attend customers based on their needs and characteristics. This benefit will help sales representative to better attend and satisfy their customers next time they need services t o increased revenue. Other benefit of CRM is that it enables companies to exploit new markets. In order to succeed, it is important for CRM to have employees that accept the change and that customers are one of the most important thing of a company.
The Business of Buying And Selling: Sales Degree Do you enjoy the thrill of striking a good deal and interacting with customers? Would you like to use your communication and persuasion skills to sell products, services or even causes? If this is the case then you shouldn’t miss out on the benefits that a sales degree can provide you with. Sales is one of the most important elements of any business trying to make a profit and becoming proficient in this field can open a lot of doors. Technology has changed the way in which product and services are bought and earning a sales degree can help you to understand the sales cycle as well as the motivations of modern consumers as well as organizations.
This is the platform to develop your "brand" for yourself. Once you have communicated to all internal stakeholders the plan of action it makes it easier to streamline and make processes and procedures more effective to meet the goal of the organization. As you get everyone in line and on the same page within the organization, you develop cohesiveness and efficiency. Efficiency is the direct result of a well executed strategy plan, which leads to more productivity within the organization. As things come together a good strategy plan ultimately will lead to name recognition for your company and a distinctive edge or advantage over the competition.
The sales department is a key ingredient in company to make a long term relationship with customers. If the customers are satisfied with the services then it will automatically lead to get more profit. Sales people directly communicate with the customers, address the buyers and recommend the products. If the sales department brings the negative feedback about any product, then the operations manager makes plan and new strategies for appropriate changes to accommodate the supply and demand of the product. The operation managers communicate with the sales department for ongoing communication with customer to know their future demands so that they can achieve their target by providing best services on appropriate time.