Sales and marketing are partners that cannot be separated but they do have their respective roles. Not fully understanding the difference and the duties of each could be the reason people feel that their marketing expenses aren’t paying off the way they were supposed to do so.
Marketing typically comes first which identifies the target market; Interacting with consumers to create relationships that are beneficial to both parties. A proper marketing strategy will help to revitalize the brand image among customers; in return will smooth the sales process. Marketing got the prospects in the door but it may be that sales let them out as quickly as they got in. It’s really up to the sales person to take the warm lead that marketing generate and
…show more content…
They hold the idea that marketing alone will make customers to purchase the product, neglecting the external factors [Including competitors] which can play a role to sabotage the purchasing process.
Sales on the other hand help to improve the revenue of business. In order to accomplish this process the marketing side should’ve taken successful steps to get the attention of customers. Most of the firms focus more on marketing and neglect the fact to take necessary precautions to measure the barriers which could arise to change consumer perception of purchasing the product/service. In order to limit the gap between sales and marketing departments, companies tend to develop unitary platform for both groups to flourish.
An example of dissatisfaction when unable to meet customer demands can be identified below: [Ex: HTC Taiwanese smart phone manufacturer did not promotionalize their product successfully in order to compete with Apple or Samsung flagships. This in turn led to poor sales during first quarter of
…show more content…
Trademarks keep going forever. You can secure your image perpetually as a trademark. Not at all like licenses, which terminate after a time of time, trademarks keep going the length of you keep on utilizing and ensure them.
At the point when spending your cash on a publicizing or marking office, recollect to take a key delay in the inventive methodology to consider what can be secured. Inventiveness is awesome, yet in the event that you can't possess it, you're squandering your currency.
The long haul degree of profitability of an incredible brand is that in the event that you can ensure it, you can cut out a specialty that can keep going quite a while. You can continue developing the hidden advancements that make your item while your image can keep on growing and assemble in quality.
Although on another perspective,
“We make money when we help customers make purchase
Chet Craig is the Central Plant Manager of the Norris Company. He started as an expediter in the company's eastern plant and was quickly promoted to Production Supervisor in three years. After two years, he was promoted to Assistant to the Manager of the Eastern Plant. Five years later, Chet was transferred to the central plant as an Assistant, and after one month, was promoted to his current position.
Marketing is a very powerful tool. Unknown to many individuals, the influence marketing has on them is far more than mere visual and audio stimulation. It effects their perception of their surroundings and themselves. Marketing how the power to form our perception of life. A successful company understands this principle and harnesses the power of effective marketing.
I feel that if a business does not fully understand all that they need to do in the marketing field, they will become behind all of the other businesses in that same market because they will not have enough exposure to keep up with the competition. Additionally, if a company does not understand all of the necessary marketing techniques, they will not be able to gain enough profit to continue their business, which would ultimately lead to the failure of the business. Additionally, marketing is very important because without marketing, many of the successful franchises and large corporations we know today would not have been so successful because they would not have become so popular with not only people nationally, but internationally due to the exposure provided by their marketing agents. In closing, marketing can be the fine line between the success or failure of a business, and whether or not the company franchises or stays
Marketing creates a healthy competition with other competitors which enables the company to remain in good relationship with the customers.
Although small businesses do not make a lot of major deals with large investors, most small businesses create profit revenue greater than large corporations. Small business creators are very brave considering only ten percent of small businesses survive. Unfortunately, some communities do not support local small businesses; they only support the large brand name and force small businesses to die out. Since small businesses will not have a name brand known around the world, many people from communities will not support them because they are not known on a national scale. “This, in turn will affect the local economy and drive capital out of their local economy. On average, for every one hundred dollars spent in an economy, if spent on a
By definition, strategic marketing is a firm’s ability to concentrate a limited amount of resource on an opportunity that has deemed to have the highest potential to increase sales, thereby creating a sustainable competitive edge over rivals (Brooksbank & Taylor 2007). Fundamentally, each aspect of marketing has the potential to improve or affect the performance of other marketing facets. Hence, creating a proper coordination of a firm’s activities makes it possible to eliminate unnecessary activities that interfere with efficient profit maximization processes. Strategic marketing explores ways that each of the marketing processes will reinforce each other for the best output. More importantly, strategic marketing makes each department to work
Product. Companies that follow this approach try to create a consumer product or service that is supposed to be unique or better than that of the competitor 's. Uniqueness or some upgrades in the product were believed
Marketing is a vital component in the success of businesses. Smaller businesses rely on business advertising, expenses, knowing if the business is networking with the right people, or joining the best organisations that lead to success (EStartup business blog, 2010). Marketing concentrates on customers and what the customers want. Customers are the source of sales and profits. Many small businesses are faced with remarkable hardships due to not developing the right marketing plan (EStartup business blog, 2010).
“Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” (AMA, 2007)
Marketing is a fundamental aspect of all businesses, whether they are set out to make a profit, or charitable organisations - they will have to carry out marketing research of some description. It has been described as being, “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” (Chartered Institute of Marketing) This essay will explore the role of marketing in a marketing oriented business and different aspects of the external environment that a smartphone company should be aware of. The points raised throughout will be supported using relevant journals, textbooks and newspaper articles.
According to Kotler (2012), Marketing is about identifying and meeting human social needs, thus it is not only about advertising and promotion it is more than this. It includes setting competitive price, communicating effectively with potential and existing customers and also introduction of new products.
Too often, a marketing function is misunderstood, because many people do not understand what is meant by ‘Marketing’.
The term “direct marketing” excludes the "middle man" from promotion, as a company's message is provided directly to a potential customer. (Investopedia, 2010) Direct marketing is an advertising campaign that aims to gain an action (such as an order, a visit to a store or Web site, or a request for further information) from a group of consumers in response specific communication from a marketer. The communication may take many forms such as mail, telemarketing, direct e-mail marketing, and point-of-sale (POS) interactions. (searchcrm.techtarget.com, 2014).
According to this, it is obvious that the objective of marketing is to satisfy demand of customers by those ‘individual and organizational activities’ like promotion or pricing of goods, which are all just means to achieve that. Additionally, organizations could stand out from their competitors once they meet the needs of customers better than others. Thus, it can be said that the successful marketing is to provide competitive advantages for organizations by doing better in satisfying customers’ desires through products and other marketing activities.
The major objective of any company is to make profits. Marketing is responsible for identifying a company’s customers anticipating their needs and wants, satisfying theses needs while keeping the its major goal which maximizing profits