Sainsbury's Market Share Essay

Market Shares of the largest retailers in the UK with special emphasis to Sainsbury’s

In the normal and general parlance, the retail chains general have their focus on specific

market or segments as the case may be. The middle segment, as an example, is mostly

targeted by Tesco providing those products which can be considered to be both upscale as

well as economic in nature. But if we consider the position of Sainsbury, it occupies a slightly

higher position compared to Tesco with Walmart of Asda having a lower level market share.

The different issues pertaining to competition and concerns which are related to monopoly in

the grocery market of UK have become prominent post the years of 2006 with the gradual

referral of the grocery market into the

A close look towards the enquiry set up by the competition commission , a proactive form of

supermarket was sought by this group so as to investigate situations of abuse or even rule

them out from the supermarket power keepers. If we consider the share of retail environment

of the top super markets we would find that Tesco has a maximal share of about 20.8%,

Morrisons have a share of 10.9% which is closely followed by Sainsbury which has a total

share of about 10.6% and next in competition happens to be Walmart/ASDA having 9.5%

share respectively.

In an update, the coalition government in the UK had agreed to put forward plans so as to

create intermediaries of supermarket so as to monitor the kinds of relationships which exist

between a retailer and a producer. The main objective of this adjudicator is to address the

different dimensions of the complaints being lodged by the farmers and suppliers as a

measure to ensure that the supermarkets do not use their power in an undue manner.