Sainsbury's

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Common factors of Sainsbury’s being a successful organization There are several common factors of Sainsbury’s being a successful organization. The key elements of the planning processes of Sainsbury’s are vision, mission, values, plans and objectives. The mission of Sainsbury’s is to be the consumer's first choice of food, delivering products of outstanding quality and great service at a competitive cost through working faster, simpler and together. The vision of Sainsbury’s is to be the most trusted retailer where people love to work and shop. Sainsbury’s also has five values that it’s said that they are what have made Sainsbury’s different from other retailers and provide framework. The first value of Sainsbury’s is best for food for health. For the sake of being best for food for health, Sainsbury’s serves over 23 million customers each week and plays a key role in helping them Live Well For Less. Being best for food and health involves making it economical and easy for the customers to enjoy a healthier, balanced lifestyle, providing specialist health services and promoting activity. Sainsbury’s has been part of the Department of Health’s Responsibility Deal from the outset, building on the work over a number of years to make the food healthier. The second value of Sainsbury’s is sourcing with integrity. Sourcing with integrity is the key in Sainsbury’s dealings with farmers, growers and suppliers in the UK and around the world. By ‘sourcing with integrity, Sainsbury’s provides the customers with quality products at fair prices as consumers care about the provenance of the goods they buy and the integrity of the companies they spend their money with. Thirdly, respect for our environment. At Sainsbury’s, respecting the environ... ... middle of paper ... ...he amount of sugar in it has been reduced by 10% in all of its squash lines. Thus, Sainsbury’s is in a very good position to benefit from the wide demand for healthy foods. Apart from that, there is a good opportunity for Sainsbury’s in its online facility because the number of people choosing to shop online is growing gradually. Its online shopping delivery service operates from 169 stores and delivers to over 100, 000 orders a week. This is a great opportunity for Sainsbury’s to go further. The threat of Sainsbury’s is the competition. There are many other retailers similar to Sainsbury’s such as Tesco and Morrison’s. Therefore, if customers are not satisfied with Sainsbury’s, they can easily go to any other stores and it means Sainsbury’s needs to be very careful and reduces its prices to attract customers and keep up their services to maintain their reputation.

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