SWOT Analysis for Wondermusic, a Non-Profit Organization

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Executive Summary

Chart: Highlights

1.1 Objectives
Wondermusic is a non-profit organization that promotes young music talent by creating a free educational and musical guidance program. Establish a space to provide musical educational programs, sound proof rooms, recording studios and a private stage to promote their talent. Organize music festivals and theater appearances around the city, as a performing experience and has an educational, social and recreational alternative, and also to create awareness to the cause. Donate instruments and award college scholarships.
Promoting and giving stage time to young talent will give them confidence and the opportunity to be heard, and in some cases have a chance to develop a career that will give them a financial independence, in other cases, this talent will support their social and mental wellness to develop a parallel professional career that will give them also a financial stability.
1.2 Mission
Help and mentor underprivileged young music talent that are in need, to build a musical career and or a parallel profession that will provide them with financial independence. Provide an educational, social and recreational alternative activity. To create a series of musical concerts during the year to raise awareness and as part of a marketing strategy of our fundraiser campaign. Design and create musical educational programs that will help musician master their talent and be a successful music entrepreneur.
1.3 Keys to Success
- Music educational program
- Free educational and musical guidance program.
- Establish a space to provide musical educational programs
- Sound proof rooms.
- Recording studios and a private stage to promote their talent.
- Organize music festivals and theater ...

... middle of paper ...

...lanned Investment
Owner $15,000
Investor $50,000
Additional Investment Requirement $0
Total Planned Investment $65,000

Loss at Start-up (Start-up Expenses) ($7,200)
Total Capital $57,800

Total Capital and Liabilities $74,300

Total Funding $81,500

8.2 Important Assumptions

8.3 Break-even Analysis
The break even point gives us the amount of funding needed to have Wondermusic function with high quality standards. This is the minimum monthly target for our sales team.
Table: Break-even Analysis

Break-even Analysis

Monthly Revenue Break-even $94,431

Assumptions:
Average Percent Variable Cost 59%
Estimated Monthly Fixed Cost $38,397

Chart: Break-even Analysis

8.5 Projected Cash Flow
The cash flow for our non profit gives us the amount of funds needed, and will be our sales team goal, as well our production team for the in house services.

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