SWOT Analysis for The 360 Degree Music Company

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Mission statement: “The 360 degree Music Company, developing acts in one place, one space” Methodology My research methodology requires researching into the music industry and discovering what it is lacking. There is a niche in the market at the moment for a new business model to be created, as at the moment it is a battle of art VS commerce. Synopsis Square one produces everything under one roof. It will be the change that the industry is looking for. Square one is the revolution where commerce and art can work together and profit on a fair basis. By physically putting everything under one roof, the message is that we can all work together. We will produce a documentary to show the world where the industry stands at the moment. Many artists have openly talked about being treated unfairly by their label and/or management. We would bring all of this together to present to the mass audiences and hope for change. We would want to start a distribution channel that will give more to the artist and less to a business like iTunes who make massive profit with no contribution to the work they are profiting off. Square one is an industrial factory space that will be turned into a music company. It will comprise of 3 levels. The first level is the live music space where shows can be held on a regular basis as well as branching off onto a recording studio out the back as well as some rehearsal rooms for bands to hire out and rehearse in. We will also have on this level a shop that will hold records that have been recorded at Square one as well as artists that have performed at the venue. It will serve as a independent record store that will hold exclusivity with the items that are stocked there. We could distribute tick... ... middle of paper ... ... | The Economics of the Music Industry: 5 Guiding Principles. 2014. VERSEDonline.com | The Economics of the Music Industry: 5 Guiding Principles. [ONLINE] Available at: http://versedonline.com/the-economics-of-the-music-industry-5-guiding-principles/. [Accessed 27 April 2014]. Music Business Solutions: Music Business Education. 2014. Music Business Solutions: Music Business Education. [ONLINE] Available at: http://www.mbsolutions.com/articles/current_indie_opportunities.html. [Accessed 27 April 2014]. Local economic development principles that work. 2014. Local economic development principles that work. [ONLINE] Available at: http://cooltownstudios.com/2010/10/07/local-economic-development-principles-that-work/. [Accessed 27 April 2014]. Inertia. 2014. Inertia. [ONLINE] Available at: http://www.inertia-music.com/about-inertia/. [Accessed 27 April 2014].

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