SWOT Analysis: Strategic Planning Of A Business Or Organization

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Recommended: Reflection on swot analysis

Running a business or organization can be challenging, however, if there is strategic planning in place then the task seems less daunting. Strategic planning consists of carefully thinking about strengths and weaknesses and carefully comparing one business to another (Bateman & Snell, 2013). SWOT Analysis is step number 4 out of 6 steps that some businesses utilize in order to examine their business and some to get back on their feet (Bateman & Snell, 2013). This writer will be discussing in greater detail strategic planning, SWOT Analysis and will be exemplifying via a corporation of choice, with is McDonalds. This writer will be reflecting on a worksheet outlined in Bateman & Snell (2013) textbook to help the reader better understand such …show more content…

This inspiration goes on to become a vision and mission of a business or organization (Bateman & Snell, 2013). With the same token, the vision and mission in a sense indicate the direction the CEO would like to take their business. Once an organization or business is in place, then strategic planning is necessary in order to make changes necessary to remain in business (Bateman & Snell, 2013). SWOT analysis is not only beneficial to business leaders but also to everyone when trying to figure out the best career direction or job searching (Bateman & Snell, 2013). This writer selected McDonalds as the corporation of choice and in part A will be discussing in greater detail the above mentioned and in part B how SWOT is beneficial for …show more content…

The same SWOT method can also be utilized for oneself when seeking a job or considering a career change (Bateman & Snell, 2013). As it is job searching can be challenging, however, a SWOT analysis can help a person determine what they are good at? What weaknesses does the person need to overcome to ensure higher success in the job market? What businesses offer the best opportunities? Is there a lot of competition in the particular field selected? (Bateman & Snell, 2013, p. 147). Therefore, the SWOT analysis can be useful for a person to determine what direction to go based on their own strengths and weaknesses. Also, the information collected can be used to make the job search easier, or dictate what is the best career choice for a

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