SWOT Analysis Of The Walt Disney Company

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When one thinks of the Walt Disney Company and all it has to offer, it brings a smile to their face. Believe it or not, the Walt Disney Company has brought countless smiles to millions since 1925. Ever since birth, the company has embraced the filter of satisfaction to its customers creating the “Happiest Place on Earth” philosophy. (Blitz, 2014) In order to maintain this philosophy, the company meticulously capitalizes on strategic tactics to ensure their iconic status never fades away. Popular names such as Mickey Mouse started with Disney, and were the infrastructure of an organization that has now enlarged it’s territory into several entertainment studios, theme parks, products, and other media productions. (Sanders, 2015) The main purpose…show more content…
First, a brief history of how the Walt Disney Company was originated will be discussed. Next, the paper will provide the organizational design, which will highlight the 5 sectors in which Walt Disney has been so successful from. Then the paper will prove a SWOT analysis that will present both the external and internal factors of the Walt Disney Company as a whole. From the SWOT analysis, the strengths, weaknesses, opportunities, and threats will be brought to the forefront. Lastly, the paper will provide improvements and suggestions to the company objectives and end with the topics of strategy, finance, and global…show more content…
Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.” (Jurevicius, 2013) The mission statement of a company is ideally suppose to possess ten variables in its business plan in order to capitalize on future organizational success. These ten variables are identifying the organization’s customers; products or services; technology; concern for survival; growth and profitability; philosophy; self-concept; concern for public image and concern for employees, which is identified by Fred R. David in the text on pg. 54. We can all vouch that both vision and mission statements are important, but on the other hand we can also agree with the former CEO of IBM, Mr. Louis V Gerstner. He states, “The last thing IBM needs right now is a vision.” (Gifford, 2010) I personally believe many would feel the same way toward their organizational vision and mission statements as Mr.

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