SWOT Analysis Of Serve USoothie's Business

SWOT Analysis, also called situational analysis, stands for “strengths, weaknesses, opportunities, and threats and is an assessment of the strengths and weaknesses in an organization’s internal environment and the opportunities and threats in its external environment” (Crawford, 10/6) SWOT Analysis allows Serve Up Smoothies as a company to properly observe both our internal and external environments and realize how we can benefit from them or see how they can harm us.

Strengths

The main strength of Service Up Smoothie is our business model that is a unique self-serve smoothie shop that allows customers to customize their own smoothies with our wide selection of the highest quality of ingredients. Personalization in today’s market is a

Since Serve Up Smoothie’s products are made with only the highest quality ingredients, this causes our prices to be higher than our competitors – making us the most expensive smoothie shop in the local market. However, the problem is that since our main target consumers are college students, who are notoriously known for being “broke”. For example, total outstanding student loan debt in the United States totals to around $1.2 trillion, second in highest consumer debt to mortgages (Berman, 2016). Most students do not have the money to be going around freely spending money, especially on an unnecessary good like a high priced smoothie. Which is why maybe if these students wanted a smoothie they would go to our competitors or make it themselves at hope, more wallet-friendly

In the United States today, eating healthy and organic products is becoming the social norm. A study conducted by Technomic, a food industry market research firm found that “64% of consumers agree that it’s important to eat healthy, up from 57% in 2010” (Planet Smoothie, n.d.). Even though there is an increase in public consensus that it is important to eat healthy, there may be generalizations that people will not convert to healthier eating habits due to high costs. However, this myth is revealed to be false based upon a poll conducted in 2015 by Nielsen’s Global Health and Wellness survey which concluded that 88% of the 30,000 polled were willing to pay higher prices for healthier foods (Gagliardi, 2015). Despite Serve Up Smoothie’s high prices, our customers will be willing to pay for our products since they are made with the highest of quality. Serve Up Smoothie emerged into the market at the best time possible and we, as a company, can grow to be very