SWOT Analysis Of Red Bull Energy Drinks

The Company

Red Bull is a Thai – Austrian company that has been selling energy drinks for more than 29 years now. In the mid 1980’s Red Bull was founded by Dietrich Mateschitz, he as inspired by functional drinks from the Far East (The Company Behind the Can, 2016). He then created the Red Bull formula and decided to develop a unique marketing concept to establish the brands identity and set it apart from any competitors to come. After much trial and error, the first bottle of Red Bull Energy Drink was sold in our company’s home market, Austria. Prior to this launch, this product category did not exist. Over the years, we have established an image of power and fearlessness. At this time, Red Bull Energy Drinks are available in 169 countries

This SWOT analysis will highlight the many advancements in positioning and development Red Bull has experienced since giving birth to the Energy Drink product category. Some key favorable internal factors for the company that are considered to be our strengths would have to be that we are category leaders, our marketing strategy, we have a strong geographic presence, strong market share, loyal target market, strong brand equity and advertising campaigns that are exceedingly appealing to our consumers. Favorable opportunities for Red Bull include the ability to enhance the nutritional aspect of beverages, emerging markets, product line expansion and incorporating favorable pricing strategies in different

We sponsor many athletes and teams that take part in both traditional and extreme sporting events. We believe it is imperative to give our marketing efforts wings in the hopes of soaring through the minds of our consumers and competitors. The ability to know and understand our audience plays a fundamental role in our marketing efforts. Knowledge of our target audience grants us the opportunity to speak their language and have a solid understanding of whom they are, what they watch and what they like to do. We have been able to build tough barriers of entry, as our consumers are able to cement the Red Bull brand as a part of their lifestyles. Red Bull has been able to push boundaries and stand apart from our competitors by utilizing creative and non-traditional marketing efforts to connect with our consumers. We aim to make our consumers feel as though they are connected and apart of the Red Bull