SWOT Analysis Of Kimpton Hotels And Hospitality Industry

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Memorandum

Date: April 24th, 2014

From: Hang Ha, Duong Luong

To: College students and college graduates who are interested in working in hospitality industry

Subject: Kimpton Hotels and Restaurants – Do you want to be a happy employee?

Scope

The research mainly looks at Kimpton hotels and restaurants’ corporate culture, trying to draw a big picture of what it is like to work for this company: How does this company manage its employees? What are the distinct traits of Kimpton’s corporate culture? and similar questions… This can be a useful source for college students and graduates who are passionate about service and hospitality industry because information is provided from a job-seeker’s viewpoint. All the information that a future Kimpton employee needs to know beforehand is delivered in a clear and organized manner.

Our report includes a SWOT analysis of the company’s corporate culture and develops an implementation plan for future candidates. This report is significant because a good job in a suitable company is decisive to success in career path. And finding the matching employer is the start of all good things in your career life. We identify this company as a good and responsible employer as Kimpton hotels and restaurants is a hospitality company listed in 100 best companies to work for in 2013 according to Fortune magazine. This company with unique corporate culture that can motivate and engage its employees is a good choice to students. With understandings about the company, we develop a competitive strategy for you, new college graduates, or undergraduate students to survive the application process and get a job at Kimpton.

This analysis may not be useful to investors as it focuses on corporate culture and wo...

... middle of paper ...

...when they expect to work for Kimpton. Its strength also lies in open and free working environment that offers carreer development programs and promotes organizational and individual learning; while its weaknesses include unstructured operation and especially pressure when working in a fast-paced industry to advance to higher hierarchy for better salary.
Expansion has long been a key strategy in Kimpton’s development. This expansion promises a lot of employment opportunities. Industry general trend and changes and customers’ preference are currently supportive of the strategy. While there is always uncertainty due to competition and economy’s health, this hotel chain with its mission statement to become “a company that celebrates you for being you” is striving to be dominant in boutique hotel industry and undoubtedly, the best employer.

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