SWOT Analysis Of Amazon

analytical Essay

981 words

Why did you choose this product or service? I chose amazon.com because it is not only a service that I use frequently, but also one that I don 't know much about aside from the obvious. What are its interesting features? Amazon.com has many interesting features. The feature that I find most interesting is that Amazon is virtually a one-stop-shop. You can buy anything from groceries and household items to clothing and automotive items. Living in rural southern Colorado, the closest thing we have to a one-stop-shop is Walmart. All other shopping centers are a minimum two hour drive in any direction. Other interesting features include: membership and charge account options, local and global products, and Amazon is continually working to improve …show more content…

To find its potential, perform a SWOT analysis. Ken Andrews developed the SWOT analysis tool in the 1970 's. SWOT stands for strengths, weaknesses, opportunities, and threats (Flat World Knowledge, Inc., n.d. p.105). Amazon 's strengths include its size, popularity, competitive pricing, customer reach, and ease of access. As for weaknesses, Amazon is an online only retailer. This can be viewed as a great weakness because while much of the world has access to the internet, not all of the world has access. This means Amazon could potentially be missing out on sales from those who might have no other choice than to shop at nearby businesses. Opportunities for Amazon don 't seem to be as apparent as its strengths and weaknesses. However, one big opportunity that Amazon is currently working on is having a selection of its own brand of products. Products sold on Amazon are mainly from global brands rather than Amazon itself. Finally, the major threats to the company are its competitors (Ebay & search engines with "shopping" options) and the ever-increasing concern over online shopping. In the past few years, we have seen and heard about an increasing number of businesses which have been "hacked" and customers ' information (credit card numbers, addresses, personal information, etc.) stolen. As a frequent Amazon shopper, I can only hope that Amazon is never involved in such a threat. Overall, Amazon has huge potential and has been capitalizing on that …show more content…

Or does it also have other impacts (for example, social or environmental) that make it valuable? Not only is Amazon the top online retailer, but the list of community and global efforts it puts forth is nearly endless. Here are a few examples: in the communities where their employees live, Amazon offers pro-bono legal services to individuals who are in need of legal assistance but can not afford it. Amazon also developed Amazon Smile where customers have the option to purchase eligible products and donate to any of the millions of charities Amazon has teamed up with. Amazon has worked to implement frustration free packaging (get rid of unnecessary boxes/tape/cardboard) and developing smarter ways to load their trucks in order to minimize trips. Both of these strategies help reduce the environmental impact that Amazon has ("In the Community", n.d.) References: Principles of Management. (n.d.). Nyack, NY: Flat World Knowledge. Isidore, C. (2016, January 26). Amazon Prime Nearly Half of U.S. Households. Retrieved September 14, 2016, from http://money.cnn.com/2016/01/26/technology/amazon-prime-memberships/ Economic Impact. (n.d.). Retrieved September 13, 2016, from https://www.amazon.com/p/feature/nsog9ct4onemec9?ref_=aa_navb_2 Retail. (n.d.). Retrieved September 13, 2016, from https://www.amazon.jobs/team-category/retail?base_query= In The Community. (n.d.). Retrieved September 13, 2016,

In this essay, the author

Analyzes porter's five characteristics to measure the profitability of a company. amazon prime members spend an average of $1100 per year on amazon versus non-prime members.
Opines that amazon has huge potential and has been capitalizing on that potential by creating items with its own brand, creating membership opportunities to ensure customer loyalty, and continually creating new products.
Cites isidore, c., amazon prime nearly half of u.s. households.

Analyzes porter's five characteristics to measure the profitability of a company. amazon prime members spend an average of $1100 per year on amazon versus non-prime members.
Opines that amazon has huge potential and has been capitalizing on that potential by creating items with its own brand, creating membership opportunities to ensure customer loyalty, and continually creating new products.
Cites isidore, c., amazon prime nearly half of u.s. households.
Explains that they chose amazon.com because it's not only a service they use frequently, but also one they don't know much about aside from the obvious.
Explains that amazon's vision is to be the most customer-centric company in the world.

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Swot Analysis Of Amazon
explanatory essay
With the website being so accessible, a customer can get everything they need in one stop and not have to interact with a live person (Morris, 2013). With the help of product reviews and the website being mostly frustration free, shopping at Amazon.com is a satisfying customer experience.
In this essay, the author
- Explains that amazon's customer-centric focus has always been the focus of jeff bezos from day 1. amazon provides personalized recommendations based off of what customers buy.
- Explains that amazon has a low cost structure business model, where they provide their customers with products at the lowest price possible.
- Explains amazon has sold 480 million products in the us and over 1 billion products sold internationally. there are many departments that items are grouped into along with clothing, electronics, home, grocery, baby, and so many more.
- Explains that amazon's customer-centric focus has always been the focus of jeff bezos from day 1. amazon provides personalized recommendations based off of what customers buy.
- Explains that amazon has a low cost structure business model, where they provide their customers with products at the lowest price possible.
- Explains amazon has sold 480 million products in the us and over 1 billion products sold internationally. there are many departments that items are grouped into along with clothing, electronics, home, grocery, baby, and so many more.
- Explains that jeff bezos has always felt that amazon is always working to build something important and always investing money in projects for the long term.
- Opines that amazon's customer convenience is one of the best when it comes to customer experience.
- Explains that amazon has a lack of profitability from having such low-profit margins. amazon says this is their strategy and it is used to deter the entry of new businesses into the market.
- Explains that amazon's focus was on selling books online, and they have now moved onto difference ventures. while branching out helps the company grow, they may be doing too much and losing their strategic advantage.
- Explains that amazon is branching out into international ventures but is late in their timing. they just recently got amazon up and running in india which seems 5 years late compared to india competitors.
- Explains that amazon's international operations expose risks. government regulations, lower levels of internet use, economic conditions, language and cultural differences, and different employee/employer relationships expose the company to risk and potential failure.
- Opines that amazon will eventually deliver their own packages — they partner with usps, ups, and fed-ex, which is a weakness because they cannot control the whole process.
- Explains that amazon's big opportunity would be to open physical stores and have a presence outside of the digital world. they are working towards convenience stores with curb site pick-ups.
- Explains that amazon has the opportunity to expand into the global market more than they have already. they are looking into adding more warehouses and delivery stations all across europe along with more support for cloud-computing.
- Explains that amazon creates products based on what the customer wants. they have created great things like the kindle, fire tv, and the echo.
- Explains that amazon has fulfillment centers spread across the country in 27 states and also all around the world and has the opportunity to expand by opening more fulfillment center and optimizing those centers.
- Opines that amazon could save money on the shipping cost and pay outside companies to deliver their packages. they could take the chance on a bigger venture and come out successful.
- Explains that amazon is a company that is, for the most part, located online and can have significant online security risks.
- Explains that amazon has many competitors and jeff bezos wants the business to focus on the customer and not the competition.
- Opines that amazon is an online retailer, so there are low barriers of entry. anyone can set up an ecommerce website and start selling their own products.
- Explains that amazon is a site where millions of products are for sale and other retailers can also sell goods on amazon’s website. other businesses like wal-mart and sears want to allow others to sell on their websites.
- Opines that with amazon's investments in future projects and low profit margins, it would be smart to find new sources of revenue.
- Opines that amazon will continue to grow and help the economy with more stores and jobs in the us and around the world.
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Technological Amazon, Inc.: The Business Concept Of Amazon
analytical essay
is a global company that offers internet retail shopping services. Amazon was an online book retailer established 21 years ago during the 1994s, and has grown exponentially in sales and size as the years have gone by. Jeffrey P. Bezos started it in July 1994 and has led to its success. It was possible because of the strategies Amazon used. Emerging of online banking on the internet gave rise to the idea of online shopping. To become a competitive firm strong strategies are to be made. Amazon positions itself as a low-cost retailer and offers a wide range of products and services via online which is unique in the internet retail business. Amazon competes healthily and preserves its competitive advantages as it constantly upgrades itself in the dynamic market. It also shows that Amazon can continue to grow and achieve it mission and vision of being "earth's most customer centric
In this essay, the author
- Explains that strategic management is a business concept that consists of decision-making, analysis and actions an entity undertakes with an aim of creating and maintaining an upper hand.
- Explains that technology has important effects on business operations. it has tangible and intangible benefits that will help you make profits and create the outcomes your customers demand.
- Explains that amazon is a global company that offers internet retail shopping services. it was established in 1994 and has grown exponentially in sales and size.
- Explains that strategic management is a business concept that consists of decision-making, analysis and actions an entity undertakes with an aim of creating and maintaining an upper hand.
- Explains that technology has important effects on business operations. it has tangible and intangible benefits that will help you make profits and create the outcomes your customers demand.
- Explains that amazon is a global company that offers internet retail shopping services. it was established in 1994 and has grown exponentially in sales and size.
- Explains that amazon operates using a hybrid strategy which is the combination of two of the three strategies; cost leadership, differentiation and focus.
- Explains that amazon has found ways to reduce cost by using practices that are both efficient and effective or by employing a different technology.
- Analyzes how amazon used corporate strategies to grow through focusing on customer experiences. technology advancement helped amazon revolutionize the book industry.
- Explains how technology helped amazon in seeing products more effectively make the e-commerce business more efficient. everyone in the us preferred using amazon because of its user-friendly function.
- Explains that amazon founded a gap in the market; book stores (no matter their size) and uses technology to promote itself.
- Explains that amazon's most important stakeholder is its customers and they are really enjoying what amazon is providing them. however, there is one group of stakeholders who are not enjoying the dominance of amazon in the market; the hard cover books retailers.
- Analyzes how amazon's vision, mission, objectives, and corporate culture show how it carries its operations.
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Theories Of Ethics Of Amazon
explanatory essay
Amazon is one of the largest brands in the world, reporting $23.18 billion in sales last quarter. They operate with a customer-first mentality. This is clear in their mission statement, which is as follows: “We seek to be Earth’s most customer-centric company for four primary customer sets: consumers, sellers, enterprises, and content creators (Amazon).” Amazon’s CEO, Jeff Bezos seeks to bring the highest quality products and most efficient services to their customers. According to critics of Amazon, Bezos’ goals have lent themselves to a
In this essay, the author
- Explains the purpose of this paper, which is to determine which of the four ethical theories amazon claims to be using as a guide to their social responsibility practices.
- Explains that amazon is one of the largest brands in the world, reporting $23.18 billion in sales last quarter. they operate with a customer-first mentality.
- Explains that amazon's social responsibility revolves around communities and the environment. they have provided $50 million in grants to fight climate change since the summer of 2014.
- Explains the purpose of this paper, which is to determine which of the four ethical theories amazon claims to be using as a guide to their social responsibility practices.
- Explains that amazon is one of the largest brands in the world, reporting $23.18 billion in sales last quarter. they operate with a customer-first mentality.
- Explains that amazon's social responsibility revolves around communities and the environment. they have provided $50 million in grants to fight climate change since the summer of 2014.
- Explains that utilitarianism is a theory that evaluates the consequences of the action in question.
- Explains the utilitarian's goal to weigh the consequences of any given option and come to the best possible decision for the most involved.
- Explains that deontology is unlike utilitarianism in the sense that it is concerned with the action itself. kant argued that all humans have a duty to one another.
- Explains that the deontologist's goal is to create a balanced world that follows the rule of nature. they believe that people should not be used as means, but as ends themselves.
- Explains that virtue ethics revolves around the holistic character rather than one specific action. aristotle argued that virtue was found between the extremes of each characteristic.
- Explains that ethical behavior comes not from perfection but from the intention to live as virtuously as possible. aristotle would observe the action in question and determine whether it was an ethical one based on how it contributed to the person’s character.
- Explains that care ethics deals with empathy and navigating the complexity of an ethical dilemma. the responsibility to take care of others is important to someone of the ideology. gilligan believed there was "nothing gendered about caring."
- Explains that four ideas are most central to living ethically: moral attention states that someone following care ethics will be attentive to the complexity of the situation. sympathetic understanding requires them to have empathy for the others involved.
- Analyzes how amazon fits into the care ethic and expands to other theories. their corporate culture style could be called aristotelian and utilitarian.
- Explains amazon's commitment to their communities and the environment is a classic example of care ethics. they participate in these activities because they want to do right by society.
- Explains that amazon is concerned about the environment because of the impact their business could have on the world. they strive to reduce their footprint by coming up with innovative solutions.
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Amazon Case Study
analytical essay
Since the creation of Amazon in 1995, it has been a reference of adopting a successful strategy which has preserved over time; being the largest online store in the world nowadays. In addition, i...
In this essay, the author
- States that they are aware of university policy on academic conduct and declare that this assignment is their own work and that appropriate acknowledgement has been made for any sources of information used in preparing it.
- Explains that amazon has adopted improvements throughout its processes since its creation in 1995. this report provides a diagnosis of each step and analyses the decision makings by amazon based on three specific topics.
- Analyzes the three biggest changes of amazon's strategy and operations since its creation in 1995.
- States that they are aware of university policy on academic conduct and declare that this assignment is their own work and that appropriate acknowledgement has been made for any sources of information used in preparing it.
- Explains that amazon has adopted improvements throughout its processes since its creation in 1995. this report provides a diagnosis of each step and analyses the decision makings by amazon based on three specific topics.
- Analyzes the three biggest changes of amazon's strategy and operations since its creation in 1995.
- Analyzes how amazon spent too long trying to find the perfect strategy to make profits, but the numbers in its financial statements had not shown the most optimal results.
- Analyzes how amazon successfully adopted the right strategy to gain its position into the market.
- Explains why amazon outsourced inventory management was a good decision, citing its strong participation in the market and its ability to negotiate with suppliers.
- Opines that amazon should work with its partners to find a balance where each part manages to obtain benefits.
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Amazon Strengths And Weaknesses
explanatory essay
A major strength of Amazon.com is that the company offers a wide variety of products and services. Amazon distributes only the best quality services and products. “It is reliable, convenient, offers one of the lowest and fastest shipping, the minimum price, and many free added features with its services and has an ample selection of goods. Amazon has a brand reputation for impeccable customer service” (Jurevicius, 2013). One of the more popular features that Amazon offers is its prime shipping. “Amazon.com Prime was launched in 2006. For a rate of $79 a year, customers have access to unlimited free two day shipping and upgraded overnight shipping for $3.99 on qualified items purchased from Amazon.com’s storefronts” (Charles W.L. Hill, 2008). Amazon.com customers are now able to receive their products in a fraction of the time it would normally take for their items to arrive.
In this essay, the author
- Describes amazon.com as the largest online retailer in the world, founded in 1994 by jeff bezos and made its online debut in 1995.
- Explains that amazon.com is reliable, convenient, offers one of the lowest and fastest shipping, the minimum price, and many free added features with its services and an ample selection of goods.
- Explains that amazon.com is a low-cost provider because of its low cost operations and progressively valuable network of fulfillment centers. amazon has more than 2 million seller accounts that make up approximately 40% of the total unit sales.
- Describes amazon.com as the largest online retailer in the world, founded in 1994 by jeff bezos and made its online debut in 1995.
- Explains that amazon.com is reliable, convenient, offers one of the lowest and fastest shipping, the minimum price, and many free added features with its services and an ample selection of goods.
- Explains that amazon.com is a low-cost provider because of its low cost operations and progressively valuable network of fulfillment centers. amazon has more than 2 million seller accounts that make up approximately 40% of the total unit sales.
- Explains that amazon's low profit margins have led to an aerial growth in top-line sales but rendered into low earnings.
- Opines that amazon.com lacks physical presence like retailers like wal-mart and target. amazon has to bolster losses initially to bring that business to scale, before it can accomplish profitability.
- Explains that amazon.com's weakness is that it lacks a physical presence, but this can be an opportunity that the company can capitalize on as well.
- Explains that amazon could benefit by releasing more of its own brand products and services. amazon's branding efforts have been tried and tested with respect to the kindle and amazon’s prime video.
- Explains that amazon's competitors are trying to lower prices, while ebay and wal-mart offer instant gratification. barnes & noble offers physical browsing, coffee and natural socializing.
- Explains that newer corporations are like break-out stars in the retailer market as customers are always on the cusp of trying out new versions of e-commerce.
- Explains that amazon's relentless focus on the customer has built a strong moat around its business.
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Amazon's Financial Analysis Of The Company Value Chain Of Amazon
analytical essay
Amazon does a lot of things very well, such as personalized emails, self-service support, and easy and smart usability. Most of the emails received from retailers are immediately deleted or thrown in the junk file, but Amazon 's emails are catered specifically to the accounts user. Through your account they have access to items that you have viewed and send you recommendations based on your history. Also, if you leave
In this essay, the author
- Explains that amazon's number one strategy is to exceed customer expectations. amazon does a lot of little things very well and creates customer loyalty for amazon.
- Explains that amazon does a lot of things very well, such as personalized emails, self-service support, and easy and smart usability.
- Explains that the company's culture regulates employees' behavior and output controls. they emphasize customer obsession, ownership, learning and simplify, frugality, drive deep, and insist on the highest standards.
- Explains that amazon's number one strategy is to exceed customer expectations. amazon does a lot of little things very well and creates customer loyalty for amazon.
- Explains that amazon does a lot of things very well, such as personalized emails, self-service support, and easy and smart usability.
- Explains that the company's culture regulates employees' behavior and output controls. they emphasize customer obsession, ownership, learning and simplify, frugality, drive deep, and insist on the highest standards.
- Explains that the principles and norms instilled throughout the company have significantly increased their exercising control over their functions and performance.
- Analyzes how amazon's ceo, jeff bezo, doesn't see anything wrong with the company’s culture and how it operates. employees complain about unmanageable pressures, insensitive management, lack of benefit, and no work-life balance.
- Explains that amazon's company structure is competitive and strict for the average employee, making the intense environment not fit for fair-minded employees. this allows a more efficient and effective control system and focuses amazon to constantly improve within the market.
- Explains amazon's high-volume recruitment process that sorts through candidates for the best, brightest, and most committed. the company has expanded overseas but work expectations remain the same.
- Compares walmart's earnings per share and its inventory turnover rates, comparing the two companies.
- Explains that amazon prime is the driving force behind their customer base.
- Analyzes how amazon's financial performance has been consistent and stable over the last 11 years.
- Opines that amazon is one of the best online retailers in the world in a rapidly growing market.
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Case Analysis Of Amazon
explanatory essay
Starting out as solely an online bookstore, Amazon has become the largest online retailer in the world.
In this essay, the author
- Explains that amazon was founded in 1995 by jeff bezos and became one of the first major companies to sell goods over the internet.
- Explains how amazon has become the largest online retailer in the world.
- Explains that amazon europe, amazon us, and amazon japan are independent organizations.
- Explains that amazon was founded in 1995 by jeff bezos and became one of the first major companies to sell goods over the internet.
- Explains how amazon has become the largest online retailer in the world.
- Explains that amazon europe, amazon us, and amazon japan are independent organizations.
- Explains amazon.com's major shipping categories are drop-ship, split, partnered, and postal-injection.
- Explains that the number of items in an individual order impacts amazon.com’s order fulfillment.
- Explains that the type of product impact order fulfillment and shipment. large and small items are never shipped together.
- Opines that amazon europe should use network configuration, shipping processes, out of stock items, and customer satisfaction to direct the decision-making about the edn.
- Opines that an updated distribution configuration is needed to support amazon europe's fast growth goal.
- Opines that an implementation decision should be based on optimizing demand patterns, inventory and transportation costs, and amazon europe’s operations.
- Explains how amazon's us operation business model is based on "sell all, carry few". to optimize shipments modes, amazon uses drop-shipping fulfillment and postal-injection shipping.
- Explains the advantages and disadvantages of consolidating to a single european dc.
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Amazon.com Business-IT Alignment Analysis
explanatory essay
The biggest success has been that Amazon.com has become a platform that other businesses can benefit from. Making Amazon.com a general platform for e-commerce operation has been made possible through their advanced technology investments and it has become a major success. Making Amazon.com available through a Web services interface to any developer in the world free of charge has also been a major success because it has driven so much innovation that...
In this essay, the author
- Describes ibm system journal's "strategic alignment: leveraging information technology for transforming organizations."
- Explains that amazon.com is a technology company and its growth has been driven by its soa (service-oriented architecture).
- Explains that amazon.com has selected hp to provide the highly available web infrastructure required to power one of the world's busiest e-commerce sites.
- Describes ibm system journal's "strategic alignment: leveraging information technology for transforming organizations."
- Explains that amazon.com is a technology company and its growth has been driven by its soa (service-oriented architecture).
- Explains that amazon.com has selected hp to provide the highly available web infrastructure required to power one of the world's busiest e-commerce sites.
- Explains that amazon.com protects customers' information during transmission by using secure sockets layer (ssl) software, and uses third-party advertising and links to other websites.
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External Factors Of Amazon
explanatory essay
Amazon has more warehouses than any other online retail sites. They also have them spread out all over the world in more countries than any other online retailor. This gives them a competitive advantage because they are able to get the product to the customer quicker and most of the time overnight even. This is certainly a sustainable competitive advantage for Amazon because it is not a resource that will go away or that fluctuates on price or availability.
In this essay, the author
- Explains that amazon's macro-environment is made up of six external factors: political, economic, environmental, technological, social, and legal conditions.
- Explains that amazon has more warehouses than any other online retail site. this gives them a competitive advantage because they can get the product to the customer faster and most of the time overnight even.
- Explains that amazon has a great delivery network that allows businesses to sell their goods through amazon. many warehouses spread out help getting products delivered faster and cheaper than many smaller businesses can.
- Explains that amazon's macro-environment is made up of six external factors: political, economic, environmental, technological, social, and legal conditions.
- Explains that amazon has more warehouses than any other online retail site. this gives them a competitive advantage because they can get the product to the customer faster and most of the time overnight even.
- Explains that amazon has a great delivery network that allows businesses to sell their goods through amazon. many warehouses spread out help getting products delivered faster and cheaper than many smaller businesses can.
- Opines that amazon's delivery options are sustainable for the foreseeable future. with the future addition of drones, it will remain in good shape.
- Explains that amazon has successfully placed itself at the top of the competition with netflix and hulu with their tv and movie streaming services. streaming media is a sustainable competitive advantage especially with an amazon prime subscription.
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Amazon.com: The Three Marketing Measures That the World’s Leading Online Retailer Focused on To Get Them Where They Are Today
opinion essay
Amazon, which is headquartered in the city’s South Lake Union neighborhood, was started from the ground up in 1994 by Jeff Bezos a very intelligent internet entrepreneur and investor. Bezos envisioned his company to have a somewhat mass market appeal here in the U.S. instead of aiming to cater to a specific market niche. For instance, nearly all internet users are included in their target market as long as they have access to the internet, a device that is capable of accessing the internet (computer, smart phone, or tablet), and a credit card or debit card. They have combined this very impressive marketing plan with their website’s offering up of a large selection of products and an almost equal amount of sellers operating as partners or 3rd party affiliates. All of this has helped provide the company with a good amount of points of differences...
In this essay, the author
- Explains that seattle is home to a large number of world-renowned famous figures, such as musicians, starbucks, nordstrom, mlb's seattle mariners, and of course, the nfl. amazon.com has been named and recognized as the nation’s number one online retailer.
- Explains that amazon was started in 1994 by jeff bezos, an intelligent internet entrepreneur and investor who envisioned his company to have a mass market appeal here in the u.s.
- Opines that amazon has effectively utilized many marketing maneuvers to fulfill their marketing concept and goals, but there are three distinctive marketing techniques that have caused the greatest impact for them.
- Explains that seattle is home to a large number of world-renowned famous figures, such as musicians, starbucks, nordstrom, mlb's seattle mariners, and of course, the nfl. amazon.com has been named and recognized as the nation’s number one online retailer.
- Explains that amazon was started in 1994 by jeff bezos, an intelligent internet entrepreneur and investor who envisioned his company to have a mass market appeal here in the u.s.
- Opines that amazon has effectively utilized many marketing maneuvers to fulfill their marketing concept and goals, but there are three distinctive marketing techniques that have caused the greatest impact for them.
- Opines that amazon's use of site simplicity and ease makes it a key factor to where they are now as the nation’s top online retailer.
- Explains that amazon has gone to great lengths to limit the chances of their visitors becoming confused when browsing their site.
- Explains amazon's focus on establishing vast product breadth and depth is a key marketing move that goes hand in hand with the simplicity and ease they offer.
- Explains that amazon has established a competitive advantage over their retail peers.
- Analyzes how amazon's customer-centric marketing strategy has become a pivotal factor in its marketing efforts. their mission statement states that they want to be the most customer centric company.
- Explains that amazon has made it their goal to become experts in creating customer value creating utilities by effectively utilizing the time, place, possession, and form utilities.
- Concludes that amazon embodies the essence of marketing. they have successfully bridged the gap between the many wants and needs of the millions of shoppers who visit their website from all over the globe.
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Amazon's Mission Statement
explanatory essay
Bezos’ vision and mission statement for Amazon is “Our vision is to be earth 's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” For the most part, this vison has been achieved, Amazon is the “top revenue maker in online retail worldwide” and is geared towards giving consumers the ability to find what they want on their marketplace site. In 2014, Amazon’s mission statement was changed “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” This was due to Amazon’s expansion of their range of consumers from only customers to customers,
In this essay, the author
- Explains that amazon began in 1995, founded by jeff bezos in 1994 in seattle, washington. they sold their first book, fluid concepts and creative analogies, by douglas hofstadter, in july 1995.
- Explains bezos' vision and mission statement for amazon, which is to be the "top revenue maker in online retail worldwide."
- Explains that amazon's initial strategy for company growth was focused on mergers and acquisitions of various companies starting in 1998 and is still in effect.
- Explains that amazon began in 1995, founded by jeff bezos in 1994 in seattle, washington. they sold their first book, fluid concepts and creative analogies, by douglas hofstadter, in july 1995.
- Explains bezos' vision and mission statement for amazon, which is to be the "top revenue maker in online retail worldwide."
- Explains that amazon's initial strategy for company growth was focused on mergers and acquisitions of various companies starting in 1998 and is still in effect.
- Explains that amazon invested in subsidiaries and produced their own products such as the kindle e-reader in 2007 and the introduction of amazon prime in 2005.
- Explains that amazon has faced a number of challenges, mostly lawsuits and controversies. barnes & noble's first lawsuit was settled out of court in 1997, and walmart’s theft of trade secrets in 1998.
- Narrates amazon's controversies, including boycotts, poor work conditions, and taxes. amazon has toughed it out despite all these setbacks.
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History and Success of Amazon Inc.
comparative essay
Amazon has recorded a magnificent success in its business throughout the years that it has been in operation. It has attracted almost all people to use it when necessary. Amazon has built its success in business methodically and slowly. Amazon has made much success because of its ability to read market trends and diversify its operations. It started as an online book selling company. However, it changed its operations and started selling other products. Currently, many large retail shops use Amazon to host and power their websites, for instance, sears and virgin megastores. Amazon now attracts over fifty million visitors in a period of one month. Amazon has tried to make their services fit each individual user. It has based its services on the end user. It has shipping discounts, customer product reviews and a credit card with bonuses. It also has prime membership, product forums and 1-click ordering system among other services. The company has tried to make a remarkable experience for customers and visitors (Thomas, 2006).
In this essay, the author
- Explains that amazon.com, inc. started in 1994 and featured online in 1995. the company has done extremely well in the market achieving remarkable success.
- Explains that amazon has built its success in business methodically and slowly. it started as an online book selling company, but changed operations and started selling other products.
- Explains that amazon uses apis to create an ecosystem of customers around its application. amazon has nine hundred thousand affiliate companies.
- Explains that amazon.com, inc. started in 1994 and featured online in 1995. the company has done extremely well in the market achieving remarkable success.
- Explains that amazon has built its success in business methodically and slowly. it started as an online book selling company, but changed operations and started selling other products.
- Explains that amazon uses apis to create an ecosystem of customers around its application. amazon has nine hundred thousand affiliate companies.
- Explains how amazon uses information technology to attract customers and cut on middlemen and reviewers.
- Explains that amazon has used internet to sell its products easily, such as streaming an original internet video show called amazon fishbowl with bill maher, which features musicians, comedians, movie stars and directors.
- Explains that amazon has invested on large amount of server capacity for its website. it has the capacity and capability of handling excess traffic during holidays that attract many customers.
- Explains that amazon does not collect taxes from customers who live outside its physical presence, which has helped it to edge out other online companies.
- Concludes that amazon has embraced innovation. they use innovations as measurements and end up with flourishing business ideas.
766 words
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Amazon Consumer Behavior Case Study
explanatory essay
Amazon is a growing and trending brand, giving consumers the unique shopping experience they have always wanted. The company that was started by 1999 man of the year, Jeff Bezos, has taken 44 percent market share in online sales and purchases. (http://bloomreach.com/2015/10/survey-amazon-is-burying-the-competiton-in-search/) That makes consumers more inclined to search for products through Amazon, before the well-known search engine powerhouse, Google. The Seattle, Washington based company was started in 1995. During the well-anticipated start-up, the company’s focus was on book sales online. Over time, Amazon has set many trends in Consumer Behavior, expanding products across every product pool imaginable. "Amazon.com puts the customer
In this essay, the author
- Explains that amazon is a growing and trending brand, giving consumers the unique shopping experience they have always wanted.
- Explains consumer behavior is how a company minimizes uncertainty when offering goods or services to customers through thorough research and marketing strategies developed by the seller.
- Opines that amazon.com is super-personalized. it's able to tell you what you want, and the taste has been taken away from the consumer.
- Explains that amazon is a growing and trending brand, giving consumers the unique shopping experience they have always wanted.
- Explains consumer behavior is how a company minimizes uncertainty when offering goods or services to customers through thorough research and marketing strategies developed by the seller.
- Opines that amazon.com is super-personalized. it's able to tell you what you want, and the taste has been taken away from the consumer.
- Explains that amazon.com is a place where people get addicted to shopping because of the personalization and convenience that it offers.
844 words
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Walmart And Amazon Case Study
explanatory essay
From the consumer side, Amazon provides services like Amazon Prime, which delivers free two-day shipping on retail purchases, on-demand video streaming and a free access to the Kindle library, everything for an annual
In this essay, the author
- Explains walmart is cutting on store investments and spending more on e-commerce due to falling store traffic in the us. walmart recently cut guidance for 2015, saying that it expects growth of 2-3% compared to the previous estimates.
- Explains that empty shelves and slow checkout lines are the two major problems impacting customers at under-performing walmart stores. the company is working on improving its inventory efficiency and plans to open more checkouts.
- Explains that wal-mart rolled out savings catcher, which helps shoppers compare prices on merchandise and then pays them the cost differences on a gift card. half of the receipts that the app has processed so far have qualified for refunds.
- Explains walmart is cutting on store investments and spending more on e-commerce due to falling store traffic in the us. walmart recently cut guidance for 2015, saying that it expects growth of 2-3% compared to the previous estimates.
- Explains that empty shelves and slow checkout lines are the two major problems impacting customers at under-performing walmart stores. the company is working on improving its inventory efficiency and plans to open more checkouts.
- Explains that wal-mart rolled out savings catcher, which helps shoppers compare prices on merchandise and then pays them the cost differences on a gift card. half of the receipts that the app has processed so far have qualified for refunds.
- Explains that walmart's customers want more choices, more items, and more assortment. the company will also focus on curating products so customers aren't overwhelmed by the new choices.
- Explains that amazon.com is the largest internet retailer in the world. while amazon sells products at a standard mark-up price, it has established alternate retail strategies by acting as the gateway for other retailers.
- Explains that amazon provides services like amazon prime, which delivers free two-day shipping on retail purchases, on-demand video streaming and a free access to the kindle library, all for an annual fee.
- Explains that amazon has expanded its business into manufacturing and distributing kindle tablets.
- Explains that walmart operates retail stores in various formats around the world and is committed to saving people money.
- Explains that amazon's retail strategy is to serve as the channel for other retailers to sell their products and take a percentage of cut of every purchase.
721 words
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Amazon's Respect for the Value Chain
analytical essay
Technology has played a huge role in how companies today conduct business with their consumers. Over the past few decades there has been a shift in business models and strategies because of the emerging innovation in technology. One of these innovation are e-commerce, businesses that use e-commerce can now see a major difference in sales and revenue. Amazon has taken the idea of e-commerce and turned it into a successful and profitable business. Amazon Company developed a brilliant strategy for emerging into an already competitive market. This entails the revision of an existing concept. Unlike major companies like Apple, Microsoft that invented new products and services, Amazon did not need to create a whole new product but to create a better business model system that can be used in the future. This helped their rise to fame by taking over an existing idea but improving it to match consumer needs and wants. Overall companies will need to develop better business strategies to be able to evolve into e-commerce industry moving forward.
In this essay, the author
- Explains that amazon's demand chain is a series of events that lead to completing customer satisfaction or customer delight.
- Explains that amazon.com is an e-commerce site that offers its customers a wide variety of products and services, including accessories, shoes, health and beauty products, and electronics.
- Explains that amazon.com has been able to offer consumers a wide variety of different products. this has created an advantage over traditional retailers due to limited warehouse and shelving space.
- Explains that amazon's demand chain is a series of events that lead to completing customer satisfaction or customer delight.
- Explains that amazon.com is an e-commerce site that offers its customers a wide variety of products and services, including accessories, shoes, health and beauty products, and electronics.
- Explains that amazon.com has been able to offer consumers a wide variety of different products. this has created an advantage over traditional retailers due to limited warehouse and shelving space.
- Explains that the company has made its objective to keep the focus on how to enhance and utilize innovation and creativity to increase the value of consumers.
- Analyzes how the amazon company has a strong focus on their supply chain and how it operates, which translate into more focused marketing plans. they have made major steps in the book industry.
- Explains that having a competitive advantage means that you have met an unmet standard that hasn't been met by any other competitor.
- Explains that customer delight is important to amazon because it is the backbone of the business.
- Explains that amazon has respected their value chain and created a means of delivering time after time.
- Explains that technology has played a huge role in how companies conduct business with their consumers. amazon took the idea of e-commerce and turned it into an already competitive market.
- Explains how amazon's easy-to-use site and selection process has helped them become a favorite among consumers. technology in its self and information technology is big part of the company value drivers.
- Analyzes how amazon.com caters to a large amount of customer's needs based on the growing needs of their consumers. the overall shopping experience that they provide their customers becomes the main objective.
1772 words
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