With the website being so accessible, a customer can get everything they need in one stop and not have to interact with a live person (Morris, 2013). With the help of product reviews and the website being mostly frustration free, shopping at Amazon.com is a satisfying customer experience.
is a global company that offers internet retail shopping services. Amazon was an online book retailer established 21 years ago during the 1994s, and has grown exponentially in sales and size as the years have gone by. Jeffrey P. Bezos started it in July 1994 and has led to its success. It was possible because of the strategies Amazon used. Emerging of online banking on the internet gave rise to the idea of online shopping. To become a competitive firm strong strategies are to be made. Amazon positions itself as a low-cost retailer and offers a wide range of products and services via online which is unique in the internet retail business. Amazon competes healthily and preserves its competitive advantages as it constantly upgrades itself in the dynamic market. It also shows that Amazon can continue to grow and achieve it mission and vision of being "earth's most customer centric
Amazon is one of the largest brands in the world, reporting $23.18 billion in sales last quarter. They operate with a customer-first mentality. This is clear in their mission statement, which is as follows: “We seek to be Earth’s most customer-centric company for four primary customer sets: consumers, sellers, enterprises, and content creators (Amazon).” Amazon’s CEO, Jeff Bezos seeks to bring the highest quality products and most efficient services to their customers. According to critics of Amazon, Bezos’ goals have lent themselves to a
Since the creation of Amazon in 1995, it has been a reference of adopting a successful strategy which has preserved over time; being the largest online store in the world nowadays. In addition, i...
A major strength of Amazon.com is that the company offers a wide variety of products and services. Amazon distributes only the best quality services and products. “It is reliable, convenient, offers one of the lowest and fastest shipping, the minimum price, and many free added features with its services and has an ample selection of goods. Amazon has a brand reputation for impeccable customer service” (Jurevicius, 2013). One of the more popular features that Amazon offers is its prime shipping. “Amazon.com Prime was launched in 2006. For a rate of $79 a year, customers have access to unlimited free two day shipping and upgraded overnight shipping for $3.99 on qualified items purchased from Amazon.com’s storefronts” (Charles W.L. Hill, 2008). Amazon.com customers are now able to receive their products in a fraction of the time it would normally take for their items to arrive.
Amazon does a lot of things very well, such as personalized emails, self-service support, and easy and smart usability. Most of the emails received from retailers are immediately deleted or thrown in the junk file, but Amazon 's emails are catered specifically to the accounts user. Through your account they have access to items that you have viewed and send you recommendations based on your history. Also, if you leave
Starting out as solely an online bookstore, Amazon has become the largest online retailer in the world.
The biggest success has been that Amazon.com has become a platform that other businesses can benefit from. Making Amazon.com a general platform for e-commerce operation has been made possible through their advanced technology investments and it has become a major success. Making Amazon.com available through a Web services interface to any developer in the world free of charge has also been a major success because it has driven so much innovation that...
Amazon has more warehouses than any other online retail sites. They also have them spread out all over the world in more countries than any other online retailor. This gives them a competitive advantage because they are able to get the product to the customer quicker and most of the time overnight even. This is certainly a sustainable competitive advantage for Amazon because it is not a resource that will go away or that fluctuates on price or availability.
Amazon, which is headquartered in the city’s South Lake Union neighborhood, was started from the ground up in 1994 by Jeff Bezos a very intelligent internet entrepreneur and investor. Bezos envisioned his company to have a somewhat mass market appeal here in the U.S. instead of aiming to cater to a specific market niche. For instance, nearly all internet users are included in their target market as long as they have access to the internet, a device that is capable of accessing the internet (computer, smart phone, or tablet), and a credit card or debit card. They have combined this very impressive marketing plan with their website’s offering up of a large selection of products and an almost equal amount of sellers operating as partners or 3rd party affiliates. All of this has helped provide the company with a good amount of points of differences...
Bezos’ vision and mission statement for Amazon is “Our vision is to be earth 's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” For the most part, this vison has been achieved, Amazon is the “top revenue maker in online retail worldwide” and is geared towards giving consumers the ability to find what they want on their marketplace site. In 2014, Amazon’s mission statement was changed “To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.” This was due to Amazon’s expansion of their range of consumers from only customers to customers,
Amazon has recorded a magnificent success in its business throughout the years that it has been in operation. It has attracted almost all people to use it when necessary. Amazon has built its success in business methodically and slowly. Amazon has made much success because of its ability to read market trends and diversify its operations. It started as an online book selling company. However, it changed its operations and started selling other products. Currently, many large retail shops use Amazon to host and power their websites, for instance, sears and virgin megastores. Amazon now attracts over fifty million visitors in a period of one month. Amazon has tried to make their services fit each individual user. It has based its services on the end user. It has shipping discounts, customer product reviews and a credit card with bonuses. It also has prime membership, product forums and 1-click ordering system among other services. The company has tried to make a remarkable experience for customers and visitors (Thomas, 2006).
Amazon is a growing and trending brand, giving consumers the unique shopping experience they have always wanted. The company that was started by 1999 man of the year, Jeff Bezos, has taken 44 percent market share in online sales and purchases. (http://bloomreach.com/2015/10/survey-amazon-is-burying-the-competiton-in-search/) That makes consumers more inclined to search for products through Amazon, before the well-known search engine powerhouse, Google. The Seattle, Washington based company was started in 1995. During the well-anticipated start-up, the company’s focus was on book sales online. Over time, Amazon has set many trends in Consumer Behavior, expanding products across every product pool imaginable. "Amazon.com puts the customer
From the consumer side, Amazon provides services like Amazon Prime, which delivers free two-day shipping on retail purchases, on-demand video streaming and a free access to the Kindle library, everything for an annual
Technology has played a huge role in how companies today conduct business with their consumers. Over the past few decades there has been a shift in business models and strategies because of the emerging innovation in technology. One of these innovation are e-commerce, businesses that use e-commerce can now see a major difference in sales and revenue. Amazon has taken the idea of e-commerce and turned it into a successful and profitable business. Amazon Company developed a brilliant strategy for emerging into an already competitive market. This entails the revision of an existing concept. Unlike major companies like Apple, Microsoft that invented new products and services, Amazon did not need to create a whole new product but to create a better business model system that can be used in the future. This helped their rise to fame by taking over an existing idea but improving it to match consumer needs and wants. Overall companies will need to develop better business strategies to be able to evolve into e-commerce industry moving forward.