SWOT Analysis: Munchies: Snack Restaurants: Chatpati Snacks

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Introduction
Munchies is a snack bar which was established in 1990 with a name ‘’MUNCHIES Snack Bar’’.They are mainly famous for golgappas and chaat but also offer a wide range of Desi and Western fast food. They have expanded their branches in F-10 markaz, supermarket F-6, F-11 and Blue Area. The taste and quality of their food ensures that no one picks an alternative when taste buds tickle for something ‘chat patta’

General Company Description
Name :Munchies Snack Bar
Type of Business Entity:Soleproprietorship
Head Office Address: F-6 Markaz, Super Market, Islamabad
Main Features:
• Provides best Desi and chatpatta snacks menu.
• Fast service.
• Quality assured products.
• Price is affordable.

Social Issues:
Demographics, lifestyles, social and cultural values, consumer behavior and …show more content…

Specialist in providing GollGappay, Chat, DahiBhally and roll parathas.
• The prices are affordable.
• Staff is competent and gives fast services.
Weaknesses
• They don’t offer dinning in services.

Opportunities
• Increase in Population
Growth rate is increasing all over the world which in turn increases the demand of products. Especially in Asia and that too in Pakistan. So Munchies customers will increase and it provides an opportunity to open new branches
• Changing Social Trend
All over the world people are rushing towards fast food and beverages because life has become fast and time is short. Munchiesprovides people a place to get fast food to go with.

Threats
• Government Regulations
If government applies more taxes on the products and food, that would lead to more expensive things.
• Political Instability
The big threat to anything and everything in Pakistan is political instability and civil unrest.
• Rivals
The competition in the market is very high. The markets is expanding and there are many new restaurants and snack bars that may affect Munchies growth and sales.

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