SWOT Analysis For Mobile Tourism Business, E-Museum

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1. A SWOT analysis for mobile tourism business, E-Museum. trengths:

* Employees skilled and knowledgeable
* App format easy to navigate and understand.
* Attractive banner which appeals to target market.
* Global compatibility- it is available on universal app stores in all languages.
* Fast, unhindered access to market (online).
* High employee motivation and morale.
* Good marketing department and well-designed advertising campaigns aimed at the target market. eaknesses:

* Inexperienced management team who will not have a thorough understanding of market.
* Security issues (i.e. protection from hackers etc.)
* Employees may not be trained in using latest operating software.
* Long installation process.
* Lack of advertising campaigns (target market is therefore unaware of E-Museum). pportunities:

* Development of loading speed.
* New ways to encourage downloads (e.g. special offers and discounts.)
* Use of local suppliers for broadband (Telkom) and computer equipment to limit expenses.
* Growing and developing technological market with infinite possibilities.
* Growing demand for a tourist guide app.
* Clever marketing campaigns on social media which will reach target market quickly …show more content…

Tourism attractions will receive little to no local visitors, as consumers will no longer have sufficient income for luxury expenses. Therefore, employees of said attractions and local, dependant tourism businesses will be retrenched. Therefore, unemployment, poverty and crime will increase. Therefore, there will be a huge decrease in demand for a tourism app such as E-Museum. The business will therefore suffer great loss in income. It is vital for E-Museum to have funds saved to provide supplementary income for a period in which little income will be earned. This will minimise debt, retrenchments and the chances of the business closing

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