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Athletic conference realignment, while gaining prominent media coverage within the past 10 years, is not new (Kramer & Trivette, 2012). These conferences have been structured historically in two ways: 1) with a collection of institutions possessing similar academic and demographics configurations and 2) geographic proximity (Sweitzer, 2011). Supporting the claims of Sweitzer, Shuman and Bowen (2001), athletic conferences were historically created as a mechanism to promote “a dependable set of competitions with interests that were at least generally aligned with their own” (p. 16). Historically, scholars have not given much attention to the direct or indirect impact of athletic conference realignment on academic and athletic outcomes, and little attention has been paid to the quantification of the factors affecting athletic conferences. However, media sources have recently attempted to quantify the discourse around potential reasons why conference realignments occur. In reviewing these interviews, conversations with institutional decision-makers, and a press release from the NCAA, four primary reasons for change are mentioned: 1) increasing media exposure, 2) generating additional revenue through third-party sponsorships and media contracts, 3) generating a competitive athletic and scheduling advantage, and 4) access to national championship competitions. The recent wave of conference expansion is often attributed to events in early 2009 (Tribou, 2011). In particular, the Big Ten’s desire to add two teams to the conference created multiple discussions from other conferences on the possible expansion or retention of current members. Tribou (2011) stated that the primary motives for Big Ten’s expansion were related to the expansi... ... middle of paper ... ...n the influence of athletics on institutional policy-making remains under examined. Most of the literature provides descriptive, personal, or institutional accounts of the role of athletics in policy formation or outside calls for athletic-based reforms. Kezar and Eckel (2004) defines governance as the “process of policy-making and macro-level decision-making within higher education” (p. 375). Kezar and Eckel further discuss how policy- and decision-making processes are multi-level and involve an entity with varying degrees of authority. To this end, decision-making and governance of intercollegiate athletics is a part of policy-making within the athletic department to ensure compliance with NCAA bylaws, fiscal management, personnel management, resource acquisition, and most importantly, academic policy-making to ensure a successful opportunity for student-athletes.

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