A company that is just starting up needs publicity and Twitter can make that goal easier to achieve. “With 36% of businesses gaining a new customer through Twitter, this easy to use microblogging platform should be considered just as highly (as Facebook)” (Kiripatea). Businesses large and small can take advantage of these commercial opportunities. Many small businesses are getting their feet on the ground though apps and websites. A few small businesses that have become popular through social media are: Seamless, The Mermaid Inn, Hestia Tobacco and Branch (Hessinger).
Facebook has recently gained popularity as an online tool to help market businesses. Accessible via the web or the latest generation of smart cell phones and PDAs, Facebook's main goal is to give people the power to share ideas and make the world more open and connected. Businesses can use Facebook Ads to easily detect more people who may be interested in their products. Furthermore, businesses can build connections with their
Social media has opened up a plethora of opportunities for businesses to advertise, promote and market themselves to consumers. Social media “is one of the fastest growing and most promising strategies a business can employ to boost sales and conversions” (Adobe). As social media continues to grow as a marketing tool, more and more companies have incorporated social media into their daily business activity for brand awareness, target market reach, business expansion and customer interaction. The use of social media substantially helps gather all types of fans of a brand or company together and allows them to interact and cooperate with one another, create an identity and communicate their interest for this specific brand or set of products. Take for example Kraft Foods campaign for the one hundredth anniversary for Oreo cookies.
Having your business displayed on the web can attract more viewers because of the web is very popular. According to Dennis McCafferty in the “Brave, New Social World” “Many adults use social media to open up their business on many different levels”. (McCafferty 176). In this reading, McCafferty spoke about how social media increased the value of business a... ... middle of paper ... .... As you can see there are two sides to the idea of social media and how it affects the world today. With all the positives and negative affects it really is up to the individual to use the social media sources wisely.
In a recent blog, “92% of marketers in 2014 claimed that social media marketing was important for their business, with 80% indicating their efforts increased traffic to their websites.” (Demers, 2014). Marketers can view their company revenue generated given credit to rise in sales and advertisement. Conveniently, the company can focus their efforts in areas needing improvement with live blogs, and feedback consumers discuss in various forums associated with networking sites. It is a selling point for entrepreneurs to promote their brand and establish steady clientele using innovative, and creative advertising on social media platforms. The idea is to create a strong following and making the brand known by gaining as much exposure as possible, building rapport, and tracking progress with consumers on various media outlets.
One of the things marketers want to do is to humanize their brand” (Houssem, 2013, para 1). By utilizing social media, the companies are constructing the advertising tactic of relating to the audience better. The popularity of social media is growing so rapidly, that companies have no choice but to join in. 80 percent of the top 100 fortune companies are using social media to better engage with their customers. Among them, Ford has an open minded mentality toward new marketing techniques.
Social media has about 1.35 billion users around the world and is a very important, beneficial, and influential resource in modern society (Benefits of Social Media). According to the New Oxford American Dictionary, social media is “any website or application that allows people to create and share content” (1692). By sharing content through these sites people can easily keep in touch with friends, family, and important world events that they may not otherwise be able to. Social media is helpful and should be used by everyone, because it allows people to connect with others around the world, provides an easy way to relieve stress and pass time, and can help promote business. One way social media is useful is to connect with others.
Marketing on social media increases exposure. Social media is as effective as or more effective than traditional marketing. Customers visit social media sites to learn more about a business, this is because these sites allow companies to share up-to-date information about their company, products, services and upcoming events. Social media has given power to customers, with its sites customers are able to comment whatever they want about a product or service whether the comment is positive or negative, on social media, this means that millions of people will be able to also read the comments. (Oyza, and Edwin, 2015).
Meaning that it has become the go to for new businesses to advertise new products and the same time received real time feedback. Even though “word of mouth” has become very popular in this century, many companies can benefit from social media such as, Instagram and Facebook. According to Shea Bennett from Social Times, “Social media indeed is very effective in many ways. Business owners should be able to maximize its power and take it to their advantage for their respective brands” (2014). Companies can promote their product by pairing up with media outlets such as Facebook for exposure.
We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds.