Many companies ask these questions: What is social media really doing for us? Will it bring in new customers? In many ways social media can add strength and value to your business or organization. Social media is treated like a broadcast platform, which allows information to move faster. Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amount of traffic. When a business is going through budget cuts, there is no other low cost promotional method out there that will give you large numbers of visitors, some of whom may come back to visit your site again. Social media has managed to steal the thunder away from traditional marketing methods. It has become a big part of day to day routines and as indispensable communication tool for people to connect and stay in touch. Customers have used social media presence as one of the integral basis of a company’s legitimacy, reliability and viability. Some businesses today are judged based on their Facebook or LinkedIn profiles and customers expect companies to respond to the concerns they have tweeted within the day or within the hour. Marketing strategies today have a mix of social media tactics as integral components for reaching business goals. After determining what are our specific social media objectives and goals and how they complement and support the overall goals of the company. Take time to check out what’s out there, scope the competition and understand your target audience. Develop relationships for potential partnership opportunities in the future. Enhance brand presence across social media platforms, increase traffic to company website. Once you have ... ... middle of paper ... ...media, in terms of file sharing, collaborative editing and knowledge sharing. This is also an effective way of bringing employees together to perform new processes and share experiences. We know now that customers no longer have to think of excuses and come up with a polite no, all they have to do is click the unfollow button. You do not need to use an autoresponder to thank individuals who decide to follow you. Don’t try to cater to everyone by being all things to all people. Companies need to make sure their posts are clear and concise, not emotional or impulsive. It should be carefully constructed and always politically correct. Companies need to know that making the wrong move in social media can cause them to succeed or fail. You will be able to notice your business success as well as the setback, just by reviewing the comments you get in through social media.
The purpose of this report is to provide preliminary information to the audience about the way that the business exploit social media as a marketing tool for communication’s effectiveness, the related issues, challenges and suggestion for future entrepreneurially oriented improvements. Giving notice that the report considers the viability of the business in broad management and marketing terms only; it does not provide a comprehensive financial analysis of the proposed social media’s investment.
Social media may have started out as a small marketing tactic, but soon grew to revolutionize the way businesses can create brands, expand businesses, and interact with consumers for the better.
Social media in marketing is beneficial to any company in that it helps businesses organize control, and streamline communication and information, and help companies to better promote their brand (Paus, 2013, p.77, 78, para. 13). Social networking is not a bad way to promote a business or an organization but there has to be strategy implemented to monitor the images and information that can potentially foster negative perceptions of the
It is proved that developing social media has improved the marketing platform. According to many marketing consultants, social media marketing efforts get up to 50% better return than tradition average tv or radio spot (Horovitz). These reviews show the growing connection American has with social media. Also, according to my research, “more than 80% of small companies use social media to promote their businesses list Facebook as their top marketing tool, followed by LinkedIn and Twitter, according to a recent survey of 2,292 small businesses by Webs” (Loten). This information shows the impact of social media on small businesses. According to Penenberg, “ Social networking sites, a component of social media, was responsible for more than 13.8 billion display advertisements in August 2009, which accounted for at least 25 percent of all display advertisements viewed via the internet” (Penenberg 125). This shows that, social media has changed global marketing, where marketers are not only depending on just communicating to a target audience, but also discovering new methods to impress people through Social
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
Nowadays, the social media has become a habit in most people’s daily life. For business, the social media becomes a way to promote a product, increase brand awareness and communicate with clients. Sometimes, it is likely to be crucial for the company’s marketing campaigns, for example, some opinion leaders spread negative opinions about a product or a business on social media platforms, which would bring negative consequences for a company, even the decline in sales. So it is very important for marketers to learn how to use social media effectively.
The organisation's social media marketing strategy shouldn't be an isolated part of the marketing strategy instead it should be linked with organisation's broader marketing plan (Barker et al., 2012). The social media marketing strategy should be in line with the organisation’s core goals.
Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends.
Social media marketing is a new trend of marketing where different Businesses have taken to social media sites to market and promote old and existing products and brands or create more awareness of their new products. Facebook and Twitter are the two most well known sites where firms market and promote themselves. Over one billion users worldwide use both sites everyday; from averages Joe’s to famous celebrities. Such is the power of each social media site that one post can make or break you.
“Whenever there is negative or conversation on a particular topic or even around your brand, companies MUST take the high road and stay positive. Don’t use social media to belittle others or your competition; if you do, it will onl...
Times have changed and so has the way businesses do business. Companies are using social media to help them build their brand, find customers, and reach new markets. According to the 2012 Social Media Marketing Industry Report, “94% of all businesses with a marketing department used social media as part of their marketing platform” (Stelzner). Retail businesses have proven to be a great way to (re)direct shopper’s experience. With the rise of smartphones, customers are using social media more than ever, “Facebook and Twitter are among the favorites since 48% of customers respond to retailer posts” (Stelzner). While retailers are using social media for marketing purposes, they often fail to realize the full potential social media has, especially in customer relations.
Before you develop a B2B marketing strategy to be used on a social media, you can begin by finding out what other business are up to, this will guide you to know where they are headed. Also find out their target group to and whichsocial media marketing they are using. This as well will guide you on knowing what kind of employees you would want working for your company and in addition to that what kind of business owners you would want to attract and associate with. Also, it would be important to know from where they get their information from.
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...
Initially, marketers should use social media to support their B2B marketing strategy in order to create brand awareness among their customers.
Too often, social media users simply update their statuses or profiles without any thoughts besides driving engagement or keeping their existing followers entertained. Accordingly, little thought in placed on prospective followers or even customers/clients who may be interested in a service or product