The SEO Game: Search Engine Optimization is an effective process of pleasing the search engine crawlers or bots. Different strategies, tactics and techniques deployed to attract the search engines to index and rank the web pages well. The prime goal of doing SEO for a website is to increase the traffic to a website through better exposure in search engine results page (SERP). White hat and black hat are the two basic kinds of SEO techniques. Black hat SEO is now dead; according to different research data and industry experts. The trending white hat SEO system comprises three modules, i.e. Inbound links, Content and Technical side. All of these three sections of an effective SEO strategy prefixes the term “Quality” after the search engine algorithm updates like Google Panda, Penguin and Hummingbird. Also the introduction of Web 2.0 prioritized the user views for excelling in internet. SEO and PHP: According to BuilthWith.com data, PHP is the most popular programming language used for developing websites with over 65.51% usage of the Top Million websites. This foremost website programming language is a framework itself and lets the website developers create user friendly web pages easily. The trending responsive web design and making it interactive are the added features of the PHP language. The PHP developers who are familiar with SEO prospects can easily extend their PHP codes to make the web pages search engine friendly. Moreover the SEO ignorant PHP developers will start building SE friendly websites after going through this article. How to Code a Search Engine Friendly Website with PHP? 1. Use dynamic Using a dynamic header.php file via an include statement eliminates the need of typing the same codes repeatedly... ... middle of paper ... ...anking. 5. Make it cross browser compatible Cross browser compatible websites are more favorable by both visitors and spiders. The trend of responsive web design also added more interest in web browsing. So, making the website responsive and cross browser compatible enhances the SEO value. Over-optimization of the webpage and targeting only the search engines with excessive use of keywords, i.e. keyword stuffing has negative impacts on the SEO value of the website. Using duplicate or spun content on Meta or web content leads to rank-fall. So, spamming is not preferred by both search engines as well as the visitors. The appropriate use of anchor texts for interlinking and defining nofollow or dofollow attributes also has a great significance in managing link juice. Use of these SEO tips will surely help the PHP developers to build a search engine friendly website.
This section briefly describes the technical terms regarding online marketing and SEO, which will be encountered in later chapters.
Currently, the SEO clients are strictly advising the SEO firms to avoid using Blackhat SEO-techniques and automating the complete process. Following list of SEO tools for the Keyword research or analysis are the best answers to these clients.
In 1998, when Google created its search engine, very little data was available about search engines. One of the first search engines was the Wold Wide Web Worm, which was not released unitl 1994. In order to research and create a more dynamic search engine Google’s creators had very little information to go on, and encountered many challenges. It is a challenge to create a high quality search engine as search engines need to crawl and then index millions of pages of information on the web. An additional feature of Google’s large scale search engine is that it will use hypertext information to refine search results. The challenge is to be able to scale the vast amount of data available on the web. The main goal is to improve the quality of search results. The second goal is to be able to make all the data on the web available for academic research. One of the key features of Google that sets it apart from other web search engines is that it is built to scale well to large data sets. It plans to leverage the increase in technological advances and decrease in hardware and storage costs to create its robust system.
The Dark Side of SEO is commonly called Black Hat techniques, which are used to rank higher in the short-term, but the biggest disadvantage of it is that the results don’t last long. The websites using these techniques are blacklisted by search engines once they are caught and disappear as their punishment for the good of the
Search Engine Optimization, which is also known as SEO, is the process of increasing the volume and quality of traffic to a website from search engines via organic or search results. The higher your company's website ranks on Search Engine Result Page (SERP), the more searchers will visit your site.
Most of the people want to get rid of toolbars those installed by their Antivirus program, media player software or ant download manager like applications. It makes the browser window messy and slows down the internet speed. To have a good browsing experience, we uninstall these types of web toolbars. But sometimes we (mostly the internet geeks or online marketers) install certain web toolbars in their browser to enhance productivity. SEO toolbars are the most useful browser extensions for the SEO consultants, inbound marketers, bloggers, and the web geeks. Currently there are a number of feature-rich SEO toolbars are being available for different browsers with distinctive utility options at free of cost.
SEARCH ENGINE MARKETING, SEO, is utilized in all respects of internet marketing. You must understand SEO for online success just as much as you can. You should know how it operates to be able to get the correct marketing of your website. By using SEO in every of your articles, both text message and visible, you can attract more traffic to your website. To be able to understand SEO for online success, you should know why people utilize this kind of marketing. Why they rely onto it so heavily to be able to get the required traffic with their website.
The term SEO refers to the process of affecting a website's visibility or ranking in search engine's natural or organic search results. Search engine optimization is one of the most powerful forms of online marketing.
Since the publication of the World Wide Web in 1991 people have been using search engines to obtain their information (Berners-Lee). These sources of information have greatly evolved over the past two decades and are continuing to become more efficient. Even though most any person with a computer uses a search engine, many do not know how it works. For starters, there are two main types of web searches: crawler based and human powered.
The Linux web servers with LAMP platform use comparatively fewer server resources i.e. CPU and Memory.
Looking for information related to a particular topic, on the internet, one of the methods is using a search engine. Google Search Engine is illustrated in performing a basic search, some of the special features and a brief comparison with another search engine to indicate the reputation in finding relevant information. Google is examined to search for web articles only.
The mini-project aims to investigate PHP, or Hypertext Preprocessor and detail how it works and what features are provided to it by modern web applications. W3Schools states that Hypertext Preprocessor is a “widely-used, open source scripting language where scripts are executed on the server” (w3schools. “PHP5 Introduction.”). PHP is designed for web development and allows for the creation of dynamic web pages.
PHP is a scripting language, which is well suited for the server-side web developers where this PHP will runs on the web server. A PHP code is always executed on the runtime of PHP, for creating dynamic web page content. Sometimes it is used for the command-line scripting and the client side applications for GUI. PHP can be easily deployed on any of the web server, operating systems and platforms and one can use it for managing the relational database system. The PHP group allows to the use of this software for free and will give complete source to the user for building, customizing and extending the language for their own use.
In another way we can say that it is a technique to get ranked on search engines in natural and unnatural or unethical mannerGray hat SEO is a mixture of white hat and Black hat SEO technique. In another way we can say that it is a technique to get ranked on search engines in natural and unnatural or unethical mannerGray hat SEO is a mixture of white hat and Black hat SEO technique. In another way we can say that it is a technique to get ranked on search engines in natural and unnatural or unethical mannerGray hat SEO is a mixture of white hat and Black hat SEO technique. In another way we can say that it is a technique to get ranked on search engines in natural and unnatural or unethical mannerGray hat SEO is a mixture of white hat and Black hat SEO technique. In another way we can say that it is a technique to get ranked on search engines in natural and unnatural or unethical mannerGray hat SEO is a mixture of white hat and Black hat SEO
The development and design of a basic web page can be a fun yet tricky task. Whether it’s a large commercial web page for business purposes, or a small personal web page about your hobby or family; the process of development is the same. The three major steps leading to the development and design of a basic web page include: information gathering, site layout and design, and HTML (hyper text markup language) conversion.