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Running an E-Business

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My writing assignment will be about running an e-business. I am focusing on the following two types of businesses: Online Sales of Goods, and Digital Media and Software. My intent is to show that an e–business is easier and cheaper to run than a brick-and-mortar business, but needs a lot of legal expertise. Here are some examples of online businesses Online sales of goods: An Online Store that Warehouses products and sells them Online, or one that Drop Ships goods. Digital Media and Software sales Also, Online Services: Social sites, Advice, Information Comparisons to running a brick-and-mortar business: Is it easier or harder to run than a bricks-and-mortar business? It can be much easier, since you don’t have to maintain a fancy store front, and it can be done with fewer employees. However, it can be complicated to keep things organized. Often, employees work offsite, sometimes from home, and a lot of the work is outsourced from other vendors. It can be hard to maintain solid management with people who are not there, and can’t be dealt with face to face. Is an e-business more or less expensive? Internet business can be much cheaper. You can do it without building overhead costs. Even if you manufacture, warehouse, and sell real product, you don’t really need a nice store front, or a nice area for customers to browse through the products. Since customer traffic means nothing to an internet store, you can choose a cheaper location. Your initial investment can be quite low if you decide to operate in your own home. You may not even need much additional storage space. If you decide to sell digital media or drop-ship product, you might not need to invest in any additional space, other than a server and a file cabinet for... ... middle of paper ... ...et sharing, ethics: "Information wants to be free." http://www.amazon.com/You-Are-Not-Gadget-Manifesto/dp/0307269647/ref=pe_37960_14274280_as_img_4/ http://www.out-law.com/page-526 24 Berkeley Tech. L.J. 491 (2009) Safe Harbor for Trademark: Reevaluating Secondary Trademark Liability after Tiffany v. eBay, A; Levin, Elizabeth K. http://heinonline.org/HOL/LandingPage?collection=journals&handle=hein.journals/berktech24&div=22&id=&page= Copyright (c) 2009 Regents of the University of California Berkeley Technology Law Journal 2009 24 Berkeley Tech. L.J. 491 Trademark: Note: A Safe Har bor for Trademark: Reevaluating Secondary Trademark Liability After Tiffany v. eBay By Elizabeth K. Levin eBay Lawsuit Aimed at Antitrust, Unfair Competition Laws, by John Larouche http://seekingalpha.com/article/68994-ebay-lawsuit-aimed-at-antitrust-unfair-competition-laws
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