We can do it! The popular slogan reflected the tens of thousands of women working during World War Two. This slogan paired with positive propaganda, empowered women to step out of their homes and into the workforce in support of the war effort. Rosie the Riveter was the main character symbolizing the patriotic role of women working for the war. “Rosie the Riveter” was a song about a strong working female factory worker that was also turned into a magazine cover by Norman Rockwell and a propaganda poster for Westinghouse Electric. Women hung up their cooking aprons, took their kids to daycare, and started working in a “man's job”. The American woman was increasingly discontent to remain at home, raise children and serve their husbands in …show more content…
Immediately after the war, the percentage of women in the workplace increased by twenty percent. Women experienced freedom and finally were able to live their own lives and not have to worry about starting a family right away. Over the next decade, this feminist pride continued to grow as more and more woman had the courage to stand up for themselves and pursue the life and careers they wanted. More woman started to go to college and graduate with a degree. According to Susan Ware in her article “Holding Their Own; “American Woman in the 1930s”, women even started to take substantial roles in government to promote women's rights. (Ware 158). With women achieving more high end jobs and focusing less on solely raising a family, the entire dynamic of society changed. Despite government propaganda to resist this societal change, Rosie the Riveters message of “We can do it!” was too strong in womens hearts. The women's movement in the 60s and 70s focused mainly on ending discrimination in the workplace. Without Rosie, many woman would never have had the courage to go to work in the first place.
Rosie the Riveter continues to inspire women even today. Her original message of incorporating women into the workforce has changed to feminism and equality for all
Even though the real-life munitions worker was one of the basis of the Rosie campaign it took on a persona of its own. This persona was a fictitious character that was strong and bandanna-clad (“American Women in World War II”). Rosie was one of the most success recruitment tools in American history, and one of the most iconic images of working women during World War II. The most prominent image of Rosie the Riveter popularized in American culture was the version featured on the “We Can Do It!” posters created by the United States government (Hawkes). The Rosie the government made has a resemblance to Rockwell’s Rosie, but she is less masculine. This propaganda poster of Rosie the Riveter employed by the United States government was popular because she appealed to the sense of patriotism and common goal of the Second World War. Upgraded Rosie also showed that women could retain their femininity and womanhood in their service. Every Rosie the Riveter image played to this prevailing sense of patriotism that abounded in America during World War II. Patriotism was used as a primary motivator to recruit women for war work. Most American women had husbands, brothers, sons, and fiancés fighting on the frontlines of the war, so the women felt compelled to provide to make a contribution as citizens at home. Most of the time woman had to take care of their children and household while
Rosie the Riveter is a cultural icon of the United States whom represented the women who worked in factories during World War II, many of whom produced military equipment and war supplies. These women sometimes took entirely new jobs replacing the male workers who were in the military. The symbol of feminism and women's economic power was often amplified through Rosie the Riveter. "Rosie the Riveter" was a popular phrase first used in 1942 in a song of the same name written by Redd Evans. Auto factories were converted to build airplanes, shipyards were expanded, and new factories were built, and all these facilities needed workers. While the men were busy fighting in war, women were dominant in assistance. Companies took the idea of hiring women seriously. Eventually, women were needed because companies were signing large, lucrative contracts with the government just as all the men were leaving for the service. The various elements or figures of Rosie was based on a group of women, most of whom were named Rose. Many of these women named "Rose" varied in class, ethnicity, geography, and background diversity. One specially, who's had the biggest impact of all Rosie's was Rose Will Monroe. Rose Will Monroe, the most influential "Rosie" at the time, represented women during World War II by working most of her time in a Michigan factory.
The role of women in American history has evolved a great deal over the past few centuries. In less than a hundred years, the role of women has moved from housewife to highly paid corporate executive to political leader. As events in history have shaped the present world, one can find hidden in such moments, pivotal points that catapult destiny into an unforeseen direction. This paper will examine one such pivotal moment, fashioned from the fictitious character known as ‘Rosie the Riveter’ who represented the powerful working class women during World War II and how her personification has helped shape the future lives of women.
“I think a lot of women said, “Screw that noise”. ‘Cause they had a taste of freedom, they had a taste of making their own money, a taste of spending their own money, making their own decisions. I think the beginning of the women's movement had its seeds right there in World War Two."
When the war started, women had to take over the jobs of men and they learned to be independent. These women exemplified the beginning of change. Coupled with enfranchisement and the increased popularity of birth control, women experienced a new liberation. When the men returned from the war they found competition from the newly liberated woman who did not want to settle for making a home (Melman 17). This new class of women exercised a freedom that shocked society.
Women had a role in the forming of our country that many historians overlook. In the years leading to the revolution and after women were political activists. During the war, women took care of the home front. Some poor women followed the army and assisted to the troops. They acted as cooks, laundresses and nurses. There were even soldiers and spies that were women. After the revolution, women advocated for higher education. In the early 1800’s women aided in the increase of factories, and the changing of American society. Women in America were an important and active part of achieving independence and the framing of American life over the years.
During WWII, women took over the work force, and had such inspirations as Rosie the Riveter. This created a generation of women who wanted more out of life than birthing children, and keeping a nice home for their husband. The end of the war, however, brought with it a decrease of working women. In the 1950’s the rate of working women had slightly rebounded to 29% following the post-war decrease in 1945. These women were well rounded, working outside the home, and still having dinner on the table by 5PM.
Often historical events leading up to the twentieth century are dominated by men and the role of women is seemingly non-existent outside of reproduction. When one thinks of notable and memorable names and events of the Revolution, men are the first to be mentioned. The American Revolution was mainly dominated by men including George Washington, Samuel Adams, and Benjamin Franklin. There is no denying that men were vitally important to the American Revolution, but what were the women doing? Often overlooked, the women of the Revolution played a key role in the outcome of the nation. The women of the American Revolution, although not always recognized, were an influential society that assumed risky jobs like soldiers, as well as involvement
Throughout most of recorded history, women generally have endured significantly fewer career opportunities and choices, and even less legal rights, than that of men. The “weaker sex,” women were long considered naturally, both physically and mentally, inferior to men. Delicate and feeble minded, women were unable to perform any task that required muscular or intellectual development. This idea of women being inherently weaker, coupled with their natural biological role of the child bearer, resulted in the stereotype that “a woman’s place is in the home.” Therefore, wife and mother were the major social roles and significant professions assigned to women, and were the ways in which women identified and expressed themselves. However, women’s history has also seen many instances in which these ideas were challenged-where women (and some men) fought for, and to a large degree accomplished, a re-evaluation of traditional views of their role in society.
The 1940s provided a drastic change in women’s employment rates and society’s view of women. With the end of the Depression and the United States’ entrance into World War II, the number of jobs available to women significantly increased. As men were being drafted into military service, the United States needed more workers to fill the jobs left vacant by men going to war. Women entered the workforce during World War II due to the economic need of the country. The use of Patriotic rhetoric in government propaganda initiated and encouraged women to change their role in society.
But back in 1980’s We Can Do It! was adopted by the Feminist Movement. She images as a model for campaigning women’s right and ignores the original intent. But still today she is an iconic for paterism “The American public was greeted by a familiar figure [We Can Do It!] in September of 2007, on the cover of Time magazine. Rosie the Riveter was standing proudly, just as she had in her original representation by J. Howard Miller in 1942. She had retained her familiar profile, with her muscular arm displayed proudly to viewers, inviting them to remember her as a symbol of American pride, innovation, and of course, the strength of American volunteerism.” “The fact that Rosie was chosen as a symbol for this innovation and preservation of American freedom proves that the spirit of patriotism still radiates from her.” (McGrath,3). Acording to McGrath, “Over the years, however, she has taken on new meanings, as many icons often do. While she still represents patriotism and volunteerism… she also has become a feminist icon despite her patriarchal roots… new life was breathed into Rosie as a symbol of past, present and future women’s liberation.” “Today, we see the poster through a lens shaped by what came later, particularly Second Wave feminism. The women’s rights movement of the 1960s and ‘70s fostered a gender based form of identity politics in which women identified with each another as women and viewed themselves as sisters in a struggle against gender inequality…Within this context, now we look at the “We Can Do It!” poster and take for granted that “we” me[Sharp or Wade] and other women.” (Sharp,2). We Can Do It! is such a popular symbol of feminism, Beyoncé, the famous entertainer, posted a photo of herself dresses as Rosie as an act of
But when the “Women’s Movement,” is referred to, one would most likely think about the strides taken during the 1960’s for equal treatment of women. The sixties started off with a bang for women, as the Food and Drug Administration approved birth control pills, President John F. Kennedy established the President's Commission on the Status of Women and appointed Eleanor Roosevelt as chairwoman, and Betty Friedan published her famous and groundbreaking book, “The Feminine Mystique” (Imbornoni). The Women’s Movement of the 1960’s was a ground-breaking part of American history because along with African-Americans another minority group stood up for equality, women were finished with being complacent, and it changed women’s lives today.
The film titled, “The Life and Times of Rosie the Riveter”, looks at the roles of women during and after World War II within the U.S. The film interviews five women who had experienced the World War II effects in the U.S, two who were Caucasian and three who were African American. These five women, who were among the millions of women recruited into skilled male-oriented jobs during World War II, shared insight into how women were treated, viewed and mainly controlled. Along with the interviews are clips from U.S. government propaganda films, news reports from the media, March of Time films, and newspaper stories, all depicting how women are to take "the men’s" places to keep up with industrial production, while reassured that their duties were fulfilling the patriotic and feminine role. After the war the government and media had changed their message as women were to resume the role of the housewife, maid and mother to stay out of the way of returning soldiers. Thus the patriotic and feminine role was nothing but a mystified tactic the government used to maintain the American economic structure during the world war period. It is the contention of this paper to explore how several groups of women were treated as mindless individuals that could be controlled and disposed of through the government arranging social institutions, media manipulation and propaganda, and assumptions behind women’s tendencies which forced “Rosie the Riveter” to become a male dominated concept.
During the war, men were off fighting for America, and the women were left behind to take over their jobs in the factories. Women proved that they can do almost all of the same jobs as men. Rosie the Riveter, a picture of a woman flexing with a caption of “We Can Do It,” became the symbol for women all across the nation. After the war, years later, women began to receive equal pay for the same jobs that the men were doing. Many other minority groups, such as African Americans, played a huge
With all the new acts being passed women were able to go to school and work, and women pursued these new opportunities. There was a rising rate of women enrolling in colleges. Females surpassed the number of men applying (The Role of Women in the 70 's - Exploring the Seventies). Thousands of women were going to college and participating highly in clubs and sometimes sports. Not only were women participating in schooling, women started to hold positions in Congress. Three percent of our congressional representatives were women by the 1970s. There were many newspaper job ads created that were calling for the help of women, thus promoting more women to enter the workforce. Along with these changes there was more personal strengths created in the home. Husbands were getting regularly involved with family meals and housework, thus creating more financial and emotional strength in families (Eisenberg). In the late 70’s females were not only participating in college for their education but they were also obtain financial ground stating the employer 's can not discrimination against pregnant women (The 1960s-70s American Feminist Movement: Breaking Down Barriers for