Role Of Women Entrepreneurship

INTRODUCTION

As the early history of entrepreneurship in India is very closely associated with the country's culture, customs and traditions, entrepreneurship evolved along with societal etiquette. However, at present, the success of the individual as an entrepreneur depends largely on his or her imagination, vision, innovativeness and risk-taking ability and need not be linked to the age-old cultural and societal etiquette. Current entrepreneurship is thus centered on creative thinking and the development of new ideas.

But despite all the innovation, the lingering question is what issues are confronted by women entrepreneurs in India, where entrepreneurship has mainly been considered a male prerogative.

Women Entrepreneurship in India

With

However, a majority of women in the entrepreneurial field, especially in the middle and lower middle classes of the society and also the women in the rural areas and cottage industries still find it difficult to simultaneously meet their entrepreneurial and familial demands so as to attain a balance. Even though the leadership potential of women is very high, this potential is, especially in the Indian context, suppressed by social, economic and political limitations. Therefore, women who venture into entrepreneurial activity must be extraordinarily motivated and determined enough to carry forward a creative idea on their own. By doing so, they also contribute to the wealth of the country. But at the same time, they have to make sure that they are able to spend quality time with their family and take time out for themselves. These limitations are the possible reasons why India's number of successful women entrepreneurs still lags far behind that of developed countries. However, in comparison to neighbouring countries such as Bangladesh, Sri Lanka and Pakistan), female entrepreneurship is much more