Chen Huiwen Matthew Medina English 2B March 28. 2017 Tourism in New Zealand New Zealand is an island nation in the southwest of the Pacific Ocean. In North Island, there are many volcanoes, hot Springs; while in South Island, glaciers and lakes are everywhere. (New Zealand- Ultimate Journeys.2009) Although New Zealand is a country with a short history and few cultural monuments, it has no effect on its magnificent natural beauty. Besides its landscape, tourists are also attracted by its unique culture, architecture and different resorts. Usually, a well-running tourism serves as a bridge which spreads its local cultures, and improves transportation as well as develops domestic economy and expands recruitment vacancies. Tourism is a great …show more content…
According to statistics of Tourism Association, almost 118,000 people work in hotels, restaurants, shops, travel agents and other related tourism agencies. With the growth rate of 6% per year in global tourism industry, the demand for new tourism services reached 1,178,000 in New Zealand in 2010. The tourism industry is one of the mainstream industries in New Zealand economy. More than 150,000 people are engaged in industries directly or indirectly related to its tourism industry. An Analysis of the Employment Direction of Tourism Specialty in New Zealand shows more than 2.5 million overseas visitors visited New Zealand each year, and domestic and foreign tourists contributed more than $20 billion NZD to New Zealand economy annually in 2010. However, the number of visitors to New Zealand has passed the 3.5 million mark with total arrivals up 11 per cent for the year ending January 2017. Tourism New Zealand acting chief executive Brighid Kelly said the numbers show just how popular New Zealand has become as a destination.“This is fantastic result for our industry. International tourism is incredibly competitive. Such a successful year shows how desirable New Zealand is as a destination and how powerful our brand is.”(Tourismnewzealand.com.
The tourism industry is one of the major pillars of the economy of Hong Kong even though is not in a large percentage of GDP, but it help to bring up the other industry business such as retail sale, merchandise trade, service trade etc. According to Hong Kong’s Census & Statistics Department data in 2004, the tourism industry contributed to 5% of Hong Kong’s GDP. The entire industry employs around 271,800 persons, accounting for 7.2% of total employment.
Tourism is one of the world’s major profitable economic activities. Tourism ranks among the top five export industries for 83% of countries and is one of the largest industries worldwide accounting for 10% of the world GDP. For many countries the tourism is the main source of income and employment. Australia is not one of these countries but tourism is still an important component of the Australian economy nonetheless. In 2014/2015, tourism alone represented 3% of the Australian GDP. Some of the most popular Australian travel destinations are the coastal cities, such as Sydney, Melbourne and Brisbane.
Over the past few years, cruise ships visiting New Zealand has grown drastically. Between 2014-2015 alone, the cruise sector was worth $436 million in value to the New Zealand forecast. This is predicted to grow to a whopping $543 million between 2015-2016. As the cruise ships entering New Zealand are getting bigger and there are more coming, the New Zealand cruise industry will be growing, as well as providing adequate infrastructure. Making these continuous changes is going to have many positive and negative impacts on the country and its residents.
Tourism is a key player in the development of any nation because of the revenue that the industry accrues as well as the exchange of social and political ideologies between the tourists and the populace. As such, tourism in the Queensland has been a major player in the economic, social and political development of the nation (Schaffer 2010). The tourism industry has set up measures to meet the increasing and sophisticated needs of tourists in all tourism sectors through identification of niche markets then developed best tourism products for such markets (Hayes 2010). This paper therefore identifies a tourism sector in the Queensland hospitality industry and explores the market coverage, challenges and solutions that have been used in the sector. Additionally, ten international tourism enterprises will be identified and evaluated in terms of their performance, marketing, management and challenges in relation to the identified tourism sector. General recommendations will then be proposed on how customer services, management and marketing of these enterprises can be improved.
According to the ministry of Tourism, the sector contributes to 14% in Kenya’s economy and one in ten Kenyans work in tourism related jobs.
The travel and tourism is one of the leading job creators in the world recently. The tourism industry hires about 98 million people directly, signifying over 3% of all employment. If indirect and induced impacts are included in the tourism industry, it contributes to around one in eleven jobs worldwide. Over the last two decades for example, Travel and Tourism has played a more and more important role in the economic development of many countries especially less-developed ones. Increased travel across the globe has been driven by growth in greater amounts of leisure time; improved and highly accessible transportation systems; real incomes and including supply chains; highly effective communication systems that enable marketing and a important number of the new tourism services. The more visitors go to destination, the more restaurants, hotels and additional tourism services are needed and the more jobs in Travel and Tourism are created to stimulate the economy of a specific country. For example, in 2011, India and China were responsible for about 48% of Travel and Tourism jobs worldwide, compared with 43% a...
For New Zealand tourism has a lot to offer but at the same time, care has to be taken not to mistreat it. The social and cultural impacts of tourism on New Zealand so far have been on the whole beneficial but as tourism continues to grow this could change. Non-economic benefits of tourism are maximized when visitors and hosts share mutual interests and when trade is relatively small. However these factors limit potential tourist markets and income. One solution to this problem could be promotion of New Zealand as a high quality destination at a higher price, i.e. less tourists spending more money.
A proportion of these visitors are 96% ‘likely’ to recommend New Zealand in future, this has remained unchanged. USA, UK and Germany are most satisfied with their New Zealand Holiday experience. It has been observed that Japanese travellers are significantly more satisfied with their experience compared to past years. Visitors to New Zealand are also highly satisfied with the natural environment. It has been rated a high 9.0 out of ten and receives this high rating across all markets. With 78% believing New Zealand’s environmental practices are better than other countries. It has been found that experiencing natural scenery is a favourite amongst visitors to New Zealand. A decrease has been observed in the past year however, in the average number of activities being participated in, dropping 6.5% in the last year. Price has been seen as a problem in the current state of tourism results, it has been driven by lower satisfaction with price over quality. This has been especially so in the accommodation and food and beverage sector. Both of these are rated as high importance to visitors attributing 29% to the New Zealand holiday experience. Looking more into these sectors it has been observed that food and beverage has rated 8.1 out of ten and accounts for 10% of importance to the New Zealand holiday experience. The quality of food
Tourists are more dependable on website to get the information and overview of destination. Therefore one of the website of bay of island is www.tourism.net.nz, which gives complete information. In this assignment, we will mainly discuss about marketing mix, customer wants, creating value for the customer, destination location and tangible experience from tourism marketing perspective.
The tourism industry in the Philippines has been increased since late 19th and early 20th century. According to National Statistical Coordination Board, Tourism is an important sector for the Philippine economy, contributing 7.8% to the Philippine gross domestic product (GDP) in 2014.Tourism makes an important part to the economy of the country. The growth of the economy had been into a major change since the end of the People Power Revolution up until to the present time because of the Tourism growth. The tourism industry employed 3.8 million Filipinos, or 10.2 per cent of national employment in 2011, according to data gathered by the National Statistical Coordination Board. In a greater thrust by the Aquino administration to pump billion to employ 7.4 million people by 2016, or about 18.8 per cent of the total workforce, contributing 8 per cent to 9 per cent to the nation's GDP (Calderon, 2013).
New Zealand is a large island about the size of Colorado that is situated southwest of Australia, in the south Pacific. The Island is considered to belong to the volcanic “ring of fire”, that circulates the Pacific Ocean. The Island has a varied myriad of geography ranging from flat, sheep strewn plains to impressive mountains (Bureau of East Asian and Pacific Affairs, New Zealand). Along with the geography, the climate also ranges from subtropical to temperate (Bureau of East Asian and Pacific Affairs, New Zealand). The population of 4 million is mostly made up of people that claim a British ancestry, although 15% of the population classify themselves as indigenous Polynesians or Maori (Keith Jackson, “New Zealand"). More than three quarters of the population increase in the twentieth century is a result of population growth instead of immigration (Bureau of East Asian and Pacific Affairs). The nation’s culture is also being broadened due to a resurgence of Maori culture and through globalisation. New Zealand is ruled under a Parliamentary Democracy, although it is also included as a dominion of the United Kingdom.
According to Singapore Tourism Board (STB), tourism sector currently contributes 4% of Singapore’s GDP and provides approximately 160,000 jobs (nearly 4.5% of labor force is working in tourism sector ), Singapore’s International Visitor Arrivals (IVA) in 2013 reached 15.6 million, Tourism Receipts (TR) came in at S$23.5 billion and Hotel Room Revenue for 2013 was S$2.9 billion (Singapore Economic Development Board, 2014). Tourism industry plays a key part in supporting Singapore’s status as a dynamic global city that attracts business, capital and talent. Moreover, tourism creates a more diverse leisure environment for the residents, thus improving their quality of life.
There are many angles to the physical, social, and professional ways of New Zealand. New Zealand is a very extraordinary country with even more extraordinary people. You should find a way to capture the essence of New Zealand’s serenity and adventure to bring it into your own life.
The economy can be clearly identified as the most beneficial aspect of tourism. “According to recent statistics, tourism provides about 10% of the world’s income and employs almost one tenth of the world’s workforce” (Mirbabayev, 2007). In Australia alone, Tourism contributed $87.3 billion in 2012, and employed 908,434 (7.9%) people (Kookana & Duc Pham, 2013). Tourism is “one of the most profitable and rapidly developing industries in the world” (Popushoi, 2004). Every year the number of tourists increase dramatically and consequently the revenues from tourism will increase substantially.
According to the statistics by Batir Mirbabyer (1991), tourism provided almost 10% of the world’s income and employed almost one tenth of the world’s workforce. Thus, tourism offers a good potential economic impact to the national economy. Refer on Berita Harian (2013), Malaysia triggered a record of arrivals tourists was 15.9%. It is over 6.4 million tourists in the